Deck 4: Determining and Appropriate Speech Goal

Question 1

The process of tailoring your information to the specific speech audience is _____________________.

A)audience analysis
B)speech setting
C)audience adaptation
D)presentation

Answer 1

C

Question 2

Before you can decide on a speech topic, you need to understand ____________.

A)your topic
B)your speech setting
C)your audience
D)your subject

Answer 2

C

Question 3

To find out about the attitudes of your audience, what could you, as a speaker, do?

A)talk to them
B)look at published opinion polls
C)survey them
D)all of the above

Answer 3

D

Question 4

A single statement that identifies the exact response a speaker wants from the audience is _______________

A)a general goal
B)a thesis statement
C)a specific goal
D)an audience adaptation theory

Question 5

Scott loves to play board games.  For his informative speech, he chooses to discuss cribbage.  Cribbage is an example of a __________.

A)topic
B)subject
C)specific goal
D)thesis statement

Question 6

One way of gathering audience data is __________________.

A)observation
B)surveying
C)questioning the person who invited you
D)all of the above

Question 7

After learning about her audience, Paula realized she had students from 18 to 60 years of age in her course all with varying types of hobbies and skills.  Paula recognizes ____________.

A)audience analysis
B)audience adaptation
C)audience diversity
D)subject-related information

Question 8

You want to present a persuasive speech on adopting a vegetarian lifestyle, and you are concerned that your class meets right after lunch.  Your concern shows that you are trying to answer this question in analyzing the occasion.

A)What are the special expectations?
B)Where will be the speech be given?
C)When will the speech be given?
D)What is the length of time for this speech?

Question 9

Abe was conducting a survey to gather data about his audience.  He asked his audience if they believed JFK's assassination was a conspiracy.  This question is knows as _______________.

A)two-sided
B)multi-response
C)scaled
D)open-ended

Question 10

Amy is the only one person in her class who is not traditionally college-aged.  She is much older.  She will need to be sure not to __________ her classmates by assuming they are all the same just because they are of the same generation.

A)stereotype
B)marginalize
C)personify
D)analyze

Question 11

When you list as many ideas as you possibly can without evaluating them, you are engaging in ___________________.

A)listing topics
B)brainstorming
C)audience adaptation
D)none of the above

Question 12

The overall intent of a speech is known as ______________________.

A)thesis statement
B)speech goal
C)specific goal
D)general goal

Question 13

"I want to entertain my audience with political satire."  This statement is an example of _________________.

A)a general goal
B)a specific goal
C)audience adaptation
D)audience analysis

Question 14

To entertain is an example of a _________________ goal.

A)specific
B)general
C)speech
D)none of the above

Question 15

Erika wants to present an informative speech about lucid dreaming.  Which of the following is NOT a piece of demographic audience data?

A)the audience ranges from 18-25 years old
B)the majority of the audience are female
C)the audience does not know anything about lucid dreaming
D)the majority of the audience are college students

Question 16

A broad area of expertise is a ________________.

A)topic
B)subject
C)specific goal
D)thesis statement

Question 17

Audience analysis is different from audience adaptation because when you, as a speaker, engage in analysis you are _______________.

A)tailoring your message to the audience and their needs, interests, and expectations
B)researching your topic for a specific group of people
C)learning about the diverse characteristics of the audience
D)engaging in more concept mapping

Question 18

Logan is concerned that his speech about video gaming may ___________ some members of his audience who are from an older generation.  They may feel ignored or excluded from the speaking situation.,

A)stereotype
B)marginalize
C)personify
D)generalize

Question 19

Brandon created a web-like structure known as a _______________ as a visual means of exploring connections between his speech subject and related ideas in order to narrow his topic idea.

A)concept map
B)brainstorming picture
C)web map
D)topic chart

Question 20

Travel is an example of a __________, while international travel with young children is an example of a ____________.

A)subject; topic
B)topic; subject
C)speech goal; main point
D)main point; speech goal

Question 21

If your goal statement includes the word "and," you do not need to narrow it down further.

Question 22

Addressing the needs and expectations of your audience is integral to the rhetorical situation.

Question 23

Space affects the speech.

Question 24

A good speech goal will guide you as you research your speech.

Question 25

Open-ended items allow for elaboration but do force audiences to answer in a predetermined way.

Question 26

Credibility is an important factor concerning your audience's attitude toward the speaker.

Question 27

Because it is impossible to know every audience member's attitude toward your topic, it is reasonable to appeal to the majority, as long as you are not stereotyping

Question 28

Audience age, interest, attitude, and perception are all subject-related audience data.

Question 29

A good specific goal statement indicates the specific desired audience reaction and allows for many different ideas to be presented.

Question 30

Two-sided, multi-sided, and scaled items are methods of gathering data for audience analysis.