Deck 7: Perfect Competition

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Question
Suppose a single egg farmer alters the number of eggs she produces but the change in egg output does not have any effect on the market price. This example describes which of the following characteristics of perfect competition?

A) large number of small firms
B) homogeneous product
C) very easy entry and exit
D) mutual interdependence
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Question
Which of the following best illustrates a perfectly competitive market?

A) jeans
B) breakfast cereal
C) electric power
D) soybeans
Question
Which of the following could be a perfectly competitive market?

A) the market for licensed electricians
B) the market for restaurants with permits to sell alcohol
C) the market for patented pharmaceuticals
D) the market for tradable stocks
Question
The demand for the product of a competitive price-taker firm is:

A) perfectly inelastic.
B) perfectly elastic.
C) greater than zero but less than one.
D) dependent on the availability of substitutes for the firm's product.
Question
In the perfectly competitive market, all firms in the market are assumed to be producing:

A) identical products.
B) differentiated products.
C) products that are heavily advertised.
D) complementary products.
Question
Which of the following best explains why a firm in a perfectly competitive market must take the price determined in the market?

A) The short-run average total costs of firms that are price takers will be constant.
B) If a price taker increased its price, consumers would buy from other suppliers.
C) Firms in a price-taker market will have to advertise to increase sales.
D) There are no good substitutes for the product supplied by a firm that is a price taker.
Question
Which of the following best illustrates perfect competition?

A) wheat farming
B) orange growers setting quotas under the Sunkist cooperative
C) General Motors advertising campaign for its cars
D) Coca-Cola and Pepsi battling for market share
Question
When a product is defined as homogeneous,

A) buyers prefer one seller's product to another's.
B) buyers are indifferent as to which seller's product they buy.
C) sellers are indifferent as to the quantity of the product they sell.
D) sellers have an incentive to charge a price higher than the market price.
Question
Which of the following is not a characteristic of the structure of perfectly competitive markets?

A) Each individual firm is small in size relative to the overall market.
B) Few sellers.
C) Homogeneous product.
D) Easy, low cost entry and exit.
Question
Which of the following correctly explains why sellers in a perfectly competitive market are price takers?

A) There are few sellers, and so they have the power to take whatever price they want.
B) There are many sellers, and so the market process generates an equilibrium price that cannot be influenced by any one seller. Thus they have no choice but to take the price generated by the market process.
C) Sellers in a competitive market have the power to influence price by colluding with one another and using quotas to limit overall market output and thus raise price.
D) Individual buyers in a competitive market have the power to influence price, and thus can impose prices and other conditions on powerless sellers.
Question
Which of the following is true of a perfectly competitive firm?

A) The firm is a price maker.
B) If the firm wishes to maximize profits it will produce an output level in which marginal revenue exceeds marginal cost.
C) The firm will not earn an economic profit in the long run.
D) The firm's short-run supply curve is its MC curve below its AVC curve.
Question
Pedro goes to the local farmer's market and is just as happy buying corn from the first vendor as he is from the second vendor. This example describes which of the following characteristics of perfect competition?

A) large number of small firms
B) homogeneous product
C) very easy entry and exit
D) differentiated product
Question
The large-number-of-sellers condition of perfect competition is met when

A) there are more sellers than buyers in the market.
B) there are more than 50 firms in the industry.
C) there are more than 100 firms in the industry.
D) each firm is so small relative to the total market that no single firm can influence the market price.
Question
If a firm has no ability to influence the market price of its product, it:

A) will go out of business due to losses.
B) is a price-maker.
C) cannot maximize profit.
D) has a horizontal individual demand curve.
Question
Bethany decides to build a chicken coop, get some chickens, and start selling fresh eggs in her neighborhood. This example describes which of the following characteristics of perfect competition?

A) large number of small firms
B) homogeneous goods
C) very easy entry and exit
D) imperfect information
Question
A firm that is a price taker can:

A) substantially change the market price of its product by changing its level of production.
B) sell all of its output at the market price.
C) sell some of its output at a price higher than the market price.
D) decide what price to charge for its product.
Question
In a perfectly competitive market buyers want to buy 20,000 units and sellers want to sell 20,000 units of a product when the price is $50 per unit. ABC Corporation, one seller in this market,

A) will sell a fixed number of units regardless of how the price changes.
B) faces a downward-sloping demand curve for its product.
C) will maximize profit by selling at a price less than $50.
D) faces a perfectly elastic demand curve at a price of $50.
Question
A firm in a perfectly competitive market:

A) must take the price that is determined in the market.
B) must reduce its price if it wants to sell a larger quantity.
C) must be large relative to the total market.
D) can exert a major influence on the market price.
Question
Which of the following is not a characteristic of a perfectly competitive market?

A) There is a large number of small firms.
B) Firms sell a homogeneous product.
C) Firms can easily enter or exit the market.
D) Firms are price makers, not price takers.
Question
Which of the following is a characteristic of a competitive price-taker market?

A) Profit maximizing firms in the market will expand output until price equals average variable cost.
B) The market demand curve for the product is a horizontal line.
C) There are many firms in the market, each producing a small share of total market output.
D) The product produced by each of the firms is differentiated.
Question
The point of maximum profit for a business firm is where:

A) P = AC.
B) TR = TC.
C) MR = AR.
D) MR = MC.
Question
A perfectly competitive firm sells its output for $100 per unit and marginal cost is $100 per unit. To maximize short-run profit, the firm should:

A) increase output.
B) decrease output.
C) maintain its current output.
D) shut down.
Question
What are the characteristics of the perfectly competitive market?
Question
A competitive firm maximizes its profits (or minimizes is losses) by producing the quantity where the market price equals the firm's:

A) marginal cost.
B) average total cost.
C) average variable cost.
D) average fixed cost.
Question
A firm is currently operating where the MC of the last unit produced = $84, and the MR of this unit = $70. What would you advise this firm to do?

A) Shut down.
B) Increase output.
C) Stay at its current output.
D) Decrease output.
Question
Suppose product price is fixed at $24; MR = MC at Q = 200; AFC = $6; AVC = $16. What do you advise this firm to do?

A) Increase output.
B) Decrease output.
C) Stay at the current output; the firm is losing $200.
D) Stay at the current output; the firm is earning a profit of $400.
Question
If a firm equates MR and MC, then:

A) TR is at a maximum, and TC is at a minimum.
B) output is at a maximum.
C) both TR and TC are at a maximum.
D) profits are at a maximum or losses are at a minimum.
Question
In the short run, if a perfectly competitive firm is producing at a price below average total cost, its economic profit is:

A) positive.
B) zero.
C) negative.
D) normal.
Question
Under perfect competition, a firm is a price taker because:

A) setting a price higher than the going price results in profits.
B) each firm's product is perceived as different.
C) each firm has a significant market share.
D) setting a price higher than the going price results in zero sales.
Question
If a potato farmer expands output, he finds that the increase in total revenue is less than the increase in total costs. This means that:

A) profit is being maximized.
B) he should not have expanded output.
C) he should produce even more output.
D) the firm is wasting resources.
Question
A firm is currently operating where the MC of the last unit produced = $64, and the MR of this unit = $70. What would you advise this firm to do?

A) Shut down.
B) Increase output.
C) Stay at current output.
D) Decrease output.
Question
Which of the following offers the best explanation of why "marginal revenue equals marginal cost" is the rule that indicates the profit-maximizing output level?

A) If output were reduced from the profit-maximizing level, then the firm would be gaining marginal revenue that exceeds marginal cost, and thus increasing the level of profit.
B) If output were increased from the profit-maximizing level, then the firm would be gaining marginal revenue that is less than the marginal cost incurred in producing this additional unit, and thus reducing the level of profit.
C) Because the firm colludes with other similar firms to set price equal to marginal cost.
D) The marginal revenue is equal to the marginal cost at all levels of output for a perfectly competitive firm.
Question
Exhibit 7-1 Quantity and total revenue data for a firm  Quantity  Total Revenue 0$016221243186\begin{array} { | c | c | } \hline \text { Quantity } & \text { Total Revenue } \\\hline 0 &\$ 0 \\1 & 62 \\2 & 124 \\3 & 186 \\\hline\end{array} Exhibit 7-1 indicates that this firm is operating in which type of market structure?

A) The market structure cannot be determined from the information given.
B) monopoly
C) perfect competition
D) monopolistic competition
Question
The profit maximizing or loss minimizing quantity of output for any firm to produce exists at that output level in which:

A) total revenue is maximized.
B) total cost is minimized.
C) marginal cost is minimized.
D) marginal revenue equals marginal cost.
Question
In the short-run, if a firm increases output when MR > MC, then:

A) profit will equal zero.
B) profit will increase.
C) profit will decrease.
D) profit will remain the same.
Question
Under perfect competition, which of the following are equal at all levels of output?

A) price and marginal cost
B) price and marginal revenue
C) marginal cost and marginal revenue
D) marginal cost and short-run average total cost
Question
A profit-maximizing firm will continue to expand output:

A) as long as the revenues from the production and sale of an additional unit exceeds the average cost of the unit.
B) until the average cost of producing the good or service is at a minimum.
C) as long as the revenues from the production and sale of an additional unit exceeds the marginal cost of the unit.
D) until the marginal cost of producing a good or service is at a minimum.
Question
Maximizing profit means finding the maximum difference between:

A) TR and TC.
B) MR and MC.
C) price and ATC.
D) ATC and MC.
Question
If a firm is currently equating MR and MC and product price = $24, AVC = $22, and ATC = $26, then in the long run this firm:

A) will continue to operate at a loss.
B) will earn a positive profit.
C) will go out of business.
D) should decrease price.
Question
A firm operating in a perfectly competitive market is a price taker because:

A) each firm has a significant market share.
B) each firm's product is perceived as different.
C) setting a price higher than the market price results in zero sales.
D) the market demand curve is perfectly elastic.
Question
Jerome, the florist, sold 500 bridesmaid's bouquets in June. He estimates his costs that month were ATC = $10, AVC = $6, and MC = $9. If he sold each bouquet at the constant market price of $9, Jerome:

A) made an economic profit of $500.
B) made a loss of $500.
C) should have shut down in June.
D) made a loss of $1,500.
Question
In the perfectly competitive market, individual firms exert no effect on the market price. Therefore, the firm's marginal revenue is:

A) zero.
B) an upward-sloping curve.
C) a downward-sloping curve.
D) the same as the firm's demand curve.
Question
A sandwich shop owner has the following information: P = MR = $4, ATC = $2, AVC = $1, MC = 4, and Q = 500. From this, she can determine:

A) her profits are not being maximized.
B) she has earned zero economic profits.
C) she has earned economic profits of $1,000.
D) she has earned economic profits of $1,500.
Question
Exhibit 7-3 Cost per unit curves
<strong>Exhibit 7-3 Cost per unit curves   In Exhibit 7-3, if the price of the firm's product is $2.00 per unit, the firm will produce:</strong> A) 5 units per day. B) 10 units per day. C) 15 units per day. D) 20 units per day. <div style=padding-top: 35px>
In Exhibit 7-3, if the price of the firm's product is $2.00 per unit, the firm will produce:

A) 5 units per day.
B) 10 units per day.
C) 15 units per day.
D) 20 units per day.
Question
Exhibit 7-6 A firm's cost and MC curves
<strong>Exhibit 7-6 A firm's cost and MC curves   In Exhibit 7-6, if this firm is currently producing 20 units of output, this firm is</strong> A) earning a profit of $10. B) earning a profit of $.50. C) losing $10. D) losing $0.50. <div style=padding-top: 35px>
In Exhibit 7-6, if this firm is currently producing 20 units of output, this firm is

A) earning a profit of $10.
B) earning a profit of $.50.
C) losing $10.
D) losing $0.50.
Question
If a perfectly competitive firm sells 50 units of output at a market price of $10 per unit, its marginal revenue is:

A) more than $10.
B) less than $10.
C) $10.
D) $500.
Question
If a fishing boat owner brings 10,000 fish to market and the market price is $7 per fish, she will have $70,000 in total revenue. If the average variable cost of 10,000 fish is $4 and the fixed cost of the boat is $20,000, what is her profit?

A) $3.
B) $1,000.
C) $3,000.
D) $10,000.
Question
Consider a firm with the following cost information: ATC = $15, AVC = $12, and MC = $14. If we know that this firm has decided to produce Q = 20 by following the rule to maximize profits or minimize losses, then the price of the output is:

A) $12.
B) $14.
C) $15.
D) $20.
Question
Exhibit 7-3 Cost per unit curves
<strong>Exhibit 7-3 Cost per unit curves   As shown in Exhibit 7-3, the price at which the firm earns zero economic profit in the short-run is:</strong> A) $1.00 per unit. B) $1.50 per unit. C) $2.00 per unit. D) $4.00 per unit. <div style=padding-top: 35px>
As shown in Exhibit 7-3, the price at which the firm earns zero economic profit in the short-run is:

A) $1.00 per unit.
B) $1.50 per unit.
C) $2.00 per unit.
D) $4.00 per unit.
Question
The neighborhood ice cream shop finds that when it charges $3 per ice cream cone, its total revenues are $90,000. It has total variable costs of $30,000 and total fixed costs of $40,000. From this we can infer the:

A) shop sells 10,000 ice cream cones.
B) price is less than average total cost.
C) economic profits are $20,000.
D) shop will be closed in the long run.
Question
Exhibit 7-2 Total revenue and total cost graph
<strong>Exhibit 7-2 Total revenue and total cost graph   In Exhibit 7-2, economic profit for the firm is at a maximum when output per week equals:</strong> A) 100 units. B) 200 units. C) 250 units. D) 300 units. <div style=padding-top: 35px>
In Exhibit 7-2, economic profit for the firm is at a maximum when output per week equals:

A) 100 units.
B) 200 units.
C) 250 units.
D) 300 units.
Question
Exhibit 7-5 A firm's MR and MC curves
<strong>Exhibit 7-5 A firm's MR and MC curves   In Exhibit 7-5, a firm is currently producing 40 units of output. What would you advise this firm to do?</strong> A) Shut down. B) Increase output. C) Decrease price. D) Decrease output. <div style=padding-top: 35px>
In Exhibit 7-5, a firm is currently producing 40 units of output. What would you advise this firm to do?

A) Shut down.
B) Increase output.
C) Decrease price.
D) Decrease output.
Question
Exhibit 7-4 Marginal cost and revenue for a firm  Unit  Quantity  Marginal Cost  Marginal  Revenue 12$5$9136914791589169917109\begin{array} { | c | c | c | } \hline \begin{array} { c } \text { Unit } \\\text { Quantity }\end{array} & \text { Marginal Cost } & \begin{array} { c } \text { Marginal } \\\text { Revenue }\end{array} \\\hline 12 & \$ 5 & \$ 9 \\13 & 6 & 9 \\14 & 7 & 9 \\15 & 8 & 9 \\16 & 9 & 9 \\17 & 10 & 9 \\\hline\end{array} In Exhibit 7-4, what is this firm's profit-maximizing rate of output?

A) 13.
B) 14.
C) 15.
D) 16.
Question
A portrait photographer produces output in packages of 100 photos each. If the output sold increases from 600 to 700 photos, total revenue increases from $1,200 to $1,400. The marginal revenue per photo is:

A) $200.
B) $100.
C) $20.
D) $2.
Question
The market price for wallets is $20. Your technology is such that at your most efficient production point, the average total cost of producing a wallet is $2.50. Your manager runs into your office and shouts, "Boss!!! Average costs are rising!! Average costs are rising!!" To make a profit-maximizing decision, you should:

A) ask the manager about the average total cost.
B) immediately stop production.
C) completely ignore your manager.
D) ask the manager about the marginal cost.
Question
Suppose a company increases production from a point where marginal cost equals average total cost to a point where marginal revenue and marginal cost are equal. Is it a good idea for the company to do this? Why?

A) No, average total costs have increased which means the company is not minimizing losses.
B) Yes, because average variable costs are always less than average total costs.
C) No, the previous level of output was the most efficient because it had the lowest average total cost.
D) Yes, even though the previous level of output had minimized the average total cost, there was still profit to be earned by producing additional units.
Question
Marginal revenue is the change in:

A) total profit brought about by selling one more unit of output.
B) The change in price a firm can charge brought about by selling one more unit of output .
C) total revenue brought about by selling one more unit of output.
D) output brought about by a $1 change in product price.
Question
If a firm in a competitive industry is making zero economic profit but still producing, it must be the case that:

A) MC = MR > ATC.
B) MC = MR
C) MC = ATC > MR.
D) MC = MR = ATC.
Question
Exhibit 7-10 Price and cost data for a firm  Q  P  AVC  ATC  MC 0$121123552125673127.38124129.51016\begin{array} { | c | c | c | c | c | } \hline \text { Q } & \text { P } & \text { AVC } & \text { ATC } & \text { MC } \\\hline 0 & \$ 12 & - & - & - \\1 & 12 & 3 & 5 & 5 \\2 & 12 & 5 & 6 & 7 \\3 & 12 & 7.3 & 8 & 12 \\4 & 12 & 9.5 & 10 & 16 \\\hline\end{array} In Exhibit 7-10, following the rule regarding MR and MC, the most profitable output level is:

A) 1.
B) 2.
C) 3.
D) 4.
Question
If the market price is $5 and you are currently producing at a level where average total cost is $3 and falling, you should:

A) produce until the average total cost and average revenue are equal.
B) shut down.
C) produce only enough to cover variable costs.
D) produce where MR = MC.
Question
Consider a firm with the following cost and revenue information: ATC = $8, AVC = $7, and MR = MC = $6. If the firm produces Q = 60 in the short run, it:

A) is minimizing losses.
B) makes a total loss of $60.
C) should produce more output.
D) should shut down.
Question
Suppose that price is below the minimum average total cost but above the minimum average variable cost. In the short run, a firm that is a price taker would:

A) immediately shut down and get out of the industry.
B) continue to produce a quantity such that marginal revenue equals marginal cost.
C) shut down temporarily, in hopes of restarting in the near future.
D) cut price and expand output in hopes of achieving economies of scale
Question
Exhibit 7-8 A firm's cost and marginal revenue curves
<strong>Exhibit 7-8 A firm's cost and marginal revenue curves   In Exhibit 7-8, product price in this market is fixed at $35. This firm is currently operating where MR = MC. What do you advise this firm to do?</strong> A) This firm should shut down. B) This firm could increase profits by increasing output. C) This firm could increase profits by decreasing output. D) This firm should continue to operate at its current output. <div style=padding-top: 35px>
In Exhibit 7-8, product price in this market is fixed at $35. This firm is currently operating where MR = MC. What do you advise this firm to do?

A) This firm should shut down.
B) This firm could increase profits by increasing output.
C) This firm could increase profits by decreasing output.
D) This firm should continue to operate at its current output.
Question
Suppose the price of a product is less than its average variable cost. When the firm's fixed obligations are completely ended, it will now most likely:

A) make an economic profit.
B) go out of business.
C) expand to a bigger operation.
D) break even.
Question
Exhibit 7-9 A firm's cost and marginal revenue curves
<strong>Exhibit 7-9 A firm's cost and marginal revenue curves   In Exhibit 7-9, product price in this market is fixed at $7. This firm is currently operating where MR = MC. What do you advise this firm to do?</strong> A) This firm should shut down. B) This firm could increase profits by increasing output. C) This firm could increase profits by decreasing output. D) This firm should increase price. <div style=padding-top: 35px>
In Exhibit 7-9, product price in this market is fixed at $7. This firm is currently operating where MR = MC. What do you advise this firm to do?

A) This firm should shut down.
B) This firm could increase profits by increasing output.
C) This firm could increase profits by decreasing output.
D) This firm should increase price.
Question
Exhibit 7-10 Price and cost data for a firm  Q  P  AVC  ATC  MC 0$121123552125673127.38124129.51016\begin{array} { | c | c | c | c | c | } \hline \text { Q } & \text { P } & \text { AVC } & \text { ATC } & \text { MC } \\\hline 0 & \$ 12 & - & - & - \\1 & 12 & 3 & 5 & 5 \\2 & 12 & 5 & 6 & 7 \\3 & 12 & 7.3 & 8 & 12 \\4 & 12 & 9.5 & 10 & 16 \\\hline\end{array} In Exhibit 7-10, the maximum possible total profit is:

A) $36.
B) $24.
C) $12.
D) $8.
Question
In the short run, a firm should shut down its business if price is less than:

A) ATC.
B) AR.
C) MC.
D) AVC.
Question
Exhibit 7-8 A firm's cost and marginal revenue curves
<strong>Exhibit 7-8 A firm's cost and marginal revenue curves   In Exhibit 7-8, product price in this market is fixed at $35. This firm is currently operating where MR = MC. Which of the following is true ?</strong> A) Price > AVC and this firm should shut down. B) This firm is earning a profit of zero. C) This firm could increase profits by increasing output. D) Price > AVC and the firm should continue producing its current output. <div style=padding-top: 35px>
In Exhibit 7-8, product price in this market is fixed at $35. This firm is currently operating where MR = MC. Which of the following is true ?

A) Price > AVC and this firm should shut down.
B) This firm is earning a profit of zero.
C) This firm could increase profits by increasing output.
D) Price > AVC and the firm should continue producing its current output.
Question
In the short run, a firm should shut down its operation if:

A) its losses are less than TFC at the MR = MC point.
B) its losses equal TFC at the MR = MC point.
C) its losses are greater than TFC at the MR = MC point.
D) TR is less than TC.
Question
If a firm is operating at a loss in the short run and finds that its price is greater than average variable cost, then

A) it should produce where MR = MC.
B) it should produce zero output.
C) total revenue is greater than total costs.
D) total revenue is less than total variable costs.
Question
In the short run, a firm will stay in business as long as:

A) price equals average revenue.
B) marginal revenue is greater than or equal to marginal cost.
C) price exceeds average variable cost.
D) price is less than average variable cost.
Question
If a firm shuts down in the short run, it will:

A) incur losses equal to its fixed costs.
B) have total revenue greater than total fixed costs.
C) reduce its losses to zero.
D) do this because P > AVC.
Question
If the price of a product is $12, its average total cost is $2 and its average variable cost is $15 at the profit-maximizing output level,  in the short run the firm:

A) should expand output until MR = MC.
B) cannot cover total fixed costs.
C) experiences a loss.
D) must always shut down.
Question
The price-taker firm should discontinue production immediately if:

A) the market price exceeds the firm's average total costs.
B) the market price is less than the firm's average variable costs.
C) the market price is less than the firm's average total costs, but greater than its average variable cost.
D) its accounting statement indicates that it is suffering losses.
Question
In the short run, why would a firm in a perfectly competitive market shut down production if the prevailing market price falls below the lowest possible average variable cost?

A) At that point (economic) profit is zero.
B) Below that point average revenue becomes less than marginal revenue.
C) Below that point marginal revenue becomes insufficient to pay for avoidable average variable cost.
D) Below that point other firms with similar cost will find it profitable to enter the market and take away demand from the existing firms.
Question
Exhibit 7-15 Short-run cost curves for E-Z Care lawn mowing company
<strong>Exhibit 7-15 Short-run cost curves for E-Z Care lawn mowing company   In Exhibit 7-15, what market price would cause E-Z-Care to just break even?</strong> A) $6 per lawn. B) $8 per lawn. C) $12 per lawn. D) $16 per lawn. <div style=padding-top: 35px>
In Exhibit 7-15, what market price would cause E-Z-Care to just break even?

A) $6 per lawn.
B) $8 per lawn.
C) $12 per lawn.
D) $16 per lawn.
Question
Exhibit 7-10 Price and cost data for a firm  Q  P  AVC  ATC  MC 0$121123552125673127.38124129.51016\begin{array} { | c | c | c | c | c | } \hline \text { Q } & \text { P } & \text { AVC } & \text { ATC } & \text { MC } \\\hline 0 & \$ 12 & - & - & - \\1 & 12 & 3 & 5 & 5 \\2 & 12 & 5 & 6 & 7 \\3 & 12 & 7.3 & 8 & 12 \\4 & 12 & 9.5 & 10 & 16 \\\hline\end{array} In Exhibit 7-10, MR is the same as which column?

A) Q.
B) P.
C) AVC.
D) ATC.
E) MC.
Question
Which of the following best describes why a perfectly competitive firm will sometimes continue producing in the short run even if it incurs a loss?

A) As long as price exceeds average variable cost, the loss from producing will be smaller than the loss from shutting down, which is equal to the amount of total fixed costs.
B) Short-run losses turn into long-run profits when there is entry into the market.
C) A perfectly competitive firm should never produce if it incurs a loss because it is unable to influence the market price.
D) If price exceeds average total cost, the loss from covering the fixed costs will be smaller than the loss from covering the variable costs.
Question
Exhibit 7-3 Cost per unit curves
<strong>Exhibit 7-3 Cost per unit curves   If the price of the firm's product in Exhibit 7-3 is $1.50 per unit, which intersects AVC at point B, the firm should:</strong> A) continue to operate because it is earning a positive economic profit. B) stay in operation for the time being even though it is making an economic loss. C) shut down temporarily. D) increase the price. <div style=padding-top: 35px>
If the price of the firm's product in Exhibit 7-3 is $1.50 per unit, which intersects AVC at point B, the firm should:

A) continue to operate because it is earning a positive economic profit.
B) stay in operation for the time being even though it is making an economic loss.
C) shut down temporarily.
D) increase the price.
Question
Exhibit 7-3 Cost per unit curves
<strong>Exhibit 7-3 Cost per unit curves   As shown in Exhibit 7-3, the firm will produce in the short run if the price is at least equal to:</strong> A) $1.00 per unit (point A). B) $1.50 per unit (point B). C) $2.00 per unit (point C). D) $4.00 per unit (point D). <div style=padding-top: 35px>
As shown in Exhibit 7-3, the firm will produce in the short run if the price is at least equal to:

A) $1.00 per unit (point A).
B) $1.50 per unit (point B).
C) $2.00 per unit (point C).
D) $4.00 per unit (point D).
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Deck 7: Perfect Competition
1
Suppose a single egg farmer alters the number of eggs she produces but the change in egg output does not have any effect on the market price. This example describes which of the following characteristics of perfect competition?

A) large number of small firms
B) homogeneous product
C) very easy entry and exit
D) mutual interdependence
A
2
Which of the following best illustrates a perfectly competitive market?

A) jeans
B) breakfast cereal
C) electric power
D) soybeans
D
3
Which of the following could be a perfectly competitive market?

A) the market for licensed electricians
B) the market for restaurants with permits to sell alcohol
C) the market for patented pharmaceuticals
D) the market for tradable stocks
D
4
The demand for the product of a competitive price-taker firm is:

A) perfectly inelastic.
B) perfectly elastic.
C) greater than zero but less than one.
D) dependent on the availability of substitutes for the firm's product.
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5
In the perfectly competitive market, all firms in the market are assumed to be producing:

A) identical products.
B) differentiated products.
C) products that are heavily advertised.
D) complementary products.
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6
Which of the following best explains why a firm in a perfectly competitive market must take the price determined in the market?

A) The short-run average total costs of firms that are price takers will be constant.
B) If a price taker increased its price, consumers would buy from other suppliers.
C) Firms in a price-taker market will have to advertise to increase sales.
D) There are no good substitutes for the product supplied by a firm that is a price taker.
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7
Which of the following best illustrates perfect competition?

A) wheat farming
B) orange growers setting quotas under the Sunkist cooperative
C) General Motors advertising campaign for its cars
D) Coca-Cola and Pepsi battling for market share
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8
When a product is defined as homogeneous,

A) buyers prefer one seller's product to another's.
B) buyers are indifferent as to which seller's product they buy.
C) sellers are indifferent as to the quantity of the product they sell.
D) sellers have an incentive to charge a price higher than the market price.
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9
Which of the following is not a characteristic of the structure of perfectly competitive markets?

A) Each individual firm is small in size relative to the overall market.
B) Few sellers.
C) Homogeneous product.
D) Easy, low cost entry and exit.
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10
Which of the following correctly explains why sellers in a perfectly competitive market are price takers?

A) There are few sellers, and so they have the power to take whatever price they want.
B) There are many sellers, and so the market process generates an equilibrium price that cannot be influenced by any one seller. Thus they have no choice but to take the price generated by the market process.
C) Sellers in a competitive market have the power to influence price by colluding with one another and using quotas to limit overall market output and thus raise price.
D) Individual buyers in a competitive market have the power to influence price, and thus can impose prices and other conditions on powerless sellers.
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11
Which of the following is true of a perfectly competitive firm?

A) The firm is a price maker.
B) If the firm wishes to maximize profits it will produce an output level in which marginal revenue exceeds marginal cost.
C) The firm will not earn an economic profit in the long run.
D) The firm's short-run supply curve is its MC curve below its AVC curve.
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12
Pedro goes to the local farmer's market and is just as happy buying corn from the first vendor as he is from the second vendor. This example describes which of the following characteristics of perfect competition?

A) large number of small firms
B) homogeneous product
C) very easy entry and exit
D) differentiated product
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13
The large-number-of-sellers condition of perfect competition is met when

A) there are more sellers than buyers in the market.
B) there are more than 50 firms in the industry.
C) there are more than 100 firms in the industry.
D) each firm is so small relative to the total market that no single firm can influence the market price.
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14
If a firm has no ability to influence the market price of its product, it:

A) will go out of business due to losses.
B) is a price-maker.
C) cannot maximize profit.
D) has a horizontal individual demand curve.
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15
Bethany decides to build a chicken coop, get some chickens, and start selling fresh eggs in her neighborhood. This example describes which of the following characteristics of perfect competition?

A) large number of small firms
B) homogeneous goods
C) very easy entry and exit
D) imperfect information
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16
A firm that is a price taker can:

A) substantially change the market price of its product by changing its level of production.
B) sell all of its output at the market price.
C) sell some of its output at a price higher than the market price.
D) decide what price to charge for its product.
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17
In a perfectly competitive market buyers want to buy 20,000 units and sellers want to sell 20,000 units of a product when the price is $50 per unit. ABC Corporation, one seller in this market,

A) will sell a fixed number of units regardless of how the price changes.
B) faces a downward-sloping demand curve for its product.
C) will maximize profit by selling at a price less than $50.
D) faces a perfectly elastic demand curve at a price of $50.
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18
A firm in a perfectly competitive market:

A) must take the price that is determined in the market.
B) must reduce its price if it wants to sell a larger quantity.
C) must be large relative to the total market.
D) can exert a major influence on the market price.
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19
Which of the following is not a characteristic of a perfectly competitive market?

A) There is a large number of small firms.
B) Firms sell a homogeneous product.
C) Firms can easily enter or exit the market.
D) Firms are price makers, not price takers.
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20
Which of the following is a characteristic of a competitive price-taker market?

A) Profit maximizing firms in the market will expand output until price equals average variable cost.
B) The market demand curve for the product is a horizontal line.
C) There are many firms in the market, each producing a small share of total market output.
D) The product produced by each of the firms is differentiated.
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21
The point of maximum profit for a business firm is where:

A) P = AC.
B) TR = TC.
C) MR = AR.
D) MR = MC.
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22
A perfectly competitive firm sells its output for $100 per unit and marginal cost is $100 per unit. To maximize short-run profit, the firm should:

A) increase output.
B) decrease output.
C) maintain its current output.
D) shut down.
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23
What are the characteristics of the perfectly competitive market?
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24
A competitive firm maximizes its profits (or minimizes is losses) by producing the quantity where the market price equals the firm's:

A) marginal cost.
B) average total cost.
C) average variable cost.
D) average fixed cost.
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25
A firm is currently operating where the MC of the last unit produced = $84, and the MR of this unit = $70. What would you advise this firm to do?

A) Shut down.
B) Increase output.
C) Stay at its current output.
D) Decrease output.
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26
Suppose product price is fixed at $24; MR = MC at Q = 200; AFC = $6; AVC = $16. What do you advise this firm to do?

A) Increase output.
B) Decrease output.
C) Stay at the current output; the firm is losing $200.
D) Stay at the current output; the firm is earning a profit of $400.
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27
If a firm equates MR and MC, then:

A) TR is at a maximum, and TC is at a minimum.
B) output is at a maximum.
C) both TR and TC are at a maximum.
D) profits are at a maximum or losses are at a minimum.
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28
In the short run, if a perfectly competitive firm is producing at a price below average total cost, its economic profit is:

A) positive.
B) zero.
C) negative.
D) normal.
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29
Under perfect competition, a firm is a price taker because:

A) setting a price higher than the going price results in profits.
B) each firm's product is perceived as different.
C) each firm has a significant market share.
D) setting a price higher than the going price results in zero sales.
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30
If a potato farmer expands output, he finds that the increase in total revenue is less than the increase in total costs. This means that:

A) profit is being maximized.
B) he should not have expanded output.
C) he should produce even more output.
D) the firm is wasting resources.
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31
A firm is currently operating where the MC of the last unit produced = $64, and the MR of this unit = $70. What would you advise this firm to do?

A) Shut down.
B) Increase output.
C) Stay at current output.
D) Decrease output.
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32
Which of the following offers the best explanation of why "marginal revenue equals marginal cost" is the rule that indicates the profit-maximizing output level?

A) If output were reduced from the profit-maximizing level, then the firm would be gaining marginal revenue that exceeds marginal cost, and thus increasing the level of profit.
B) If output were increased from the profit-maximizing level, then the firm would be gaining marginal revenue that is less than the marginal cost incurred in producing this additional unit, and thus reducing the level of profit.
C) Because the firm colludes with other similar firms to set price equal to marginal cost.
D) The marginal revenue is equal to the marginal cost at all levels of output for a perfectly competitive firm.
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33
Exhibit 7-1 Quantity and total revenue data for a firm  Quantity  Total Revenue 0$016221243186\begin{array} { | c | c | } \hline \text { Quantity } & \text { Total Revenue } \\\hline 0 &\$ 0 \\1 & 62 \\2 & 124 \\3 & 186 \\\hline\end{array} Exhibit 7-1 indicates that this firm is operating in which type of market structure?

A) The market structure cannot be determined from the information given.
B) monopoly
C) perfect competition
D) monopolistic competition
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34
The profit maximizing or loss minimizing quantity of output for any firm to produce exists at that output level in which:

A) total revenue is maximized.
B) total cost is minimized.
C) marginal cost is minimized.
D) marginal revenue equals marginal cost.
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35
In the short-run, if a firm increases output when MR > MC, then:

A) profit will equal zero.
B) profit will increase.
C) profit will decrease.
D) profit will remain the same.
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36
Under perfect competition, which of the following are equal at all levels of output?

A) price and marginal cost
B) price and marginal revenue
C) marginal cost and marginal revenue
D) marginal cost and short-run average total cost
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37
A profit-maximizing firm will continue to expand output:

A) as long as the revenues from the production and sale of an additional unit exceeds the average cost of the unit.
B) until the average cost of producing the good or service is at a minimum.
C) as long as the revenues from the production and sale of an additional unit exceeds the marginal cost of the unit.
D) until the marginal cost of producing a good or service is at a minimum.
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38
Maximizing profit means finding the maximum difference between:

A) TR and TC.
B) MR and MC.
C) price and ATC.
D) ATC and MC.
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39
If a firm is currently equating MR and MC and product price = $24, AVC = $22, and ATC = $26, then in the long run this firm:

A) will continue to operate at a loss.
B) will earn a positive profit.
C) will go out of business.
D) should decrease price.
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40
A firm operating in a perfectly competitive market is a price taker because:

A) each firm has a significant market share.
B) each firm's product is perceived as different.
C) setting a price higher than the market price results in zero sales.
D) the market demand curve is perfectly elastic.
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41
Jerome, the florist, sold 500 bridesmaid's bouquets in June. He estimates his costs that month were ATC = $10, AVC = $6, and MC = $9. If he sold each bouquet at the constant market price of $9, Jerome:

A) made an economic profit of $500.
B) made a loss of $500.
C) should have shut down in June.
D) made a loss of $1,500.
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42
In the perfectly competitive market, individual firms exert no effect on the market price. Therefore, the firm's marginal revenue is:

A) zero.
B) an upward-sloping curve.
C) a downward-sloping curve.
D) the same as the firm's demand curve.
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43
A sandwich shop owner has the following information: P = MR = $4, ATC = $2, AVC = $1, MC = 4, and Q = 500. From this, she can determine:

A) her profits are not being maximized.
B) she has earned zero economic profits.
C) she has earned economic profits of $1,000.
D) she has earned economic profits of $1,500.
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44
Exhibit 7-3 Cost per unit curves
<strong>Exhibit 7-3 Cost per unit curves   In Exhibit 7-3, if the price of the firm's product is $2.00 per unit, the firm will produce:</strong> A) 5 units per day. B) 10 units per day. C) 15 units per day. D) 20 units per day.
In Exhibit 7-3, if the price of the firm's product is $2.00 per unit, the firm will produce:

A) 5 units per day.
B) 10 units per day.
C) 15 units per day.
D) 20 units per day.
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45
Exhibit 7-6 A firm's cost and MC curves
<strong>Exhibit 7-6 A firm's cost and MC curves   In Exhibit 7-6, if this firm is currently producing 20 units of output, this firm is</strong> A) earning a profit of $10. B) earning a profit of $.50. C) losing $10. D) losing $0.50.
In Exhibit 7-6, if this firm is currently producing 20 units of output, this firm is

A) earning a profit of $10.
B) earning a profit of $.50.
C) losing $10.
D) losing $0.50.
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46
If a perfectly competitive firm sells 50 units of output at a market price of $10 per unit, its marginal revenue is:

A) more than $10.
B) less than $10.
C) $10.
D) $500.
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47
If a fishing boat owner brings 10,000 fish to market and the market price is $7 per fish, she will have $70,000 in total revenue. If the average variable cost of 10,000 fish is $4 and the fixed cost of the boat is $20,000, what is her profit?

A) $3.
B) $1,000.
C) $3,000.
D) $10,000.
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48
Consider a firm with the following cost information: ATC = $15, AVC = $12, and MC = $14. If we know that this firm has decided to produce Q = 20 by following the rule to maximize profits or minimize losses, then the price of the output is:

A) $12.
B) $14.
C) $15.
D) $20.
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49
Exhibit 7-3 Cost per unit curves
<strong>Exhibit 7-3 Cost per unit curves   As shown in Exhibit 7-3, the price at which the firm earns zero economic profit in the short-run is:</strong> A) $1.00 per unit. B) $1.50 per unit. C) $2.00 per unit. D) $4.00 per unit.
As shown in Exhibit 7-3, the price at which the firm earns zero economic profit in the short-run is:

A) $1.00 per unit.
B) $1.50 per unit.
C) $2.00 per unit.
D) $4.00 per unit.
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50
The neighborhood ice cream shop finds that when it charges $3 per ice cream cone, its total revenues are $90,000. It has total variable costs of $30,000 and total fixed costs of $40,000. From this we can infer the:

A) shop sells 10,000 ice cream cones.
B) price is less than average total cost.
C) economic profits are $20,000.
D) shop will be closed in the long run.
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51
Exhibit 7-2 Total revenue and total cost graph
<strong>Exhibit 7-2 Total revenue and total cost graph   In Exhibit 7-2, economic profit for the firm is at a maximum when output per week equals:</strong> A) 100 units. B) 200 units. C) 250 units. D) 300 units.
In Exhibit 7-2, economic profit for the firm is at a maximum when output per week equals:

A) 100 units.
B) 200 units.
C) 250 units.
D) 300 units.
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52
Exhibit 7-5 A firm's MR and MC curves
<strong>Exhibit 7-5 A firm's MR and MC curves   In Exhibit 7-5, a firm is currently producing 40 units of output. What would you advise this firm to do?</strong> A) Shut down. B) Increase output. C) Decrease price. D) Decrease output.
In Exhibit 7-5, a firm is currently producing 40 units of output. What would you advise this firm to do?

A) Shut down.
B) Increase output.
C) Decrease price.
D) Decrease output.
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53
Exhibit 7-4 Marginal cost and revenue for a firm  Unit  Quantity  Marginal Cost  Marginal  Revenue 12$5$9136914791589169917109\begin{array} { | c | c | c | } \hline \begin{array} { c } \text { Unit } \\\text { Quantity }\end{array} & \text { Marginal Cost } & \begin{array} { c } \text { Marginal } \\\text { Revenue }\end{array} \\\hline 12 & \$ 5 & \$ 9 \\13 & 6 & 9 \\14 & 7 & 9 \\15 & 8 & 9 \\16 & 9 & 9 \\17 & 10 & 9 \\\hline\end{array} In Exhibit 7-4, what is this firm's profit-maximizing rate of output?

A) 13.
B) 14.
C) 15.
D) 16.
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54
A portrait photographer produces output in packages of 100 photos each. If the output sold increases from 600 to 700 photos, total revenue increases from $1,200 to $1,400. The marginal revenue per photo is:

A) $200.
B) $100.
C) $20.
D) $2.
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55
The market price for wallets is $20. Your technology is such that at your most efficient production point, the average total cost of producing a wallet is $2.50. Your manager runs into your office and shouts, "Boss!!! Average costs are rising!! Average costs are rising!!" To make a profit-maximizing decision, you should:

A) ask the manager about the average total cost.
B) immediately stop production.
C) completely ignore your manager.
D) ask the manager about the marginal cost.
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56
Suppose a company increases production from a point where marginal cost equals average total cost to a point where marginal revenue and marginal cost are equal. Is it a good idea for the company to do this? Why?

A) No, average total costs have increased which means the company is not minimizing losses.
B) Yes, because average variable costs are always less than average total costs.
C) No, the previous level of output was the most efficient because it had the lowest average total cost.
D) Yes, even though the previous level of output had minimized the average total cost, there was still profit to be earned by producing additional units.
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57
Marginal revenue is the change in:

A) total profit brought about by selling one more unit of output.
B) The change in price a firm can charge brought about by selling one more unit of output .
C) total revenue brought about by selling one more unit of output.
D) output brought about by a $1 change in product price.
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58
If a firm in a competitive industry is making zero economic profit but still producing, it must be the case that:

A) MC = MR > ATC.
B) MC = MR
C) MC = ATC > MR.
D) MC = MR = ATC.
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59
Exhibit 7-10 Price and cost data for a firm  Q  P  AVC  ATC  MC 0$121123552125673127.38124129.51016\begin{array} { | c | c | c | c | c | } \hline \text { Q } & \text { P } & \text { AVC } & \text { ATC } & \text { MC } \\\hline 0 & \$ 12 & - & - & - \\1 & 12 & 3 & 5 & 5 \\2 & 12 & 5 & 6 & 7 \\3 & 12 & 7.3 & 8 & 12 \\4 & 12 & 9.5 & 10 & 16 \\\hline\end{array} In Exhibit 7-10, following the rule regarding MR and MC, the most profitable output level is:

A) 1.
B) 2.
C) 3.
D) 4.
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60
If the market price is $5 and you are currently producing at a level where average total cost is $3 and falling, you should:

A) produce until the average total cost and average revenue are equal.
B) shut down.
C) produce only enough to cover variable costs.
D) produce where MR = MC.
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61
Consider a firm with the following cost and revenue information: ATC = $8, AVC = $7, and MR = MC = $6. If the firm produces Q = 60 in the short run, it:

A) is minimizing losses.
B) makes a total loss of $60.
C) should produce more output.
D) should shut down.
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62
Suppose that price is below the minimum average total cost but above the minimum average variable cost. In the short run, a firm that is a price taker would:

A) immediately shut down and get out of the industry.
B) continue to produce a quantity such that marginal revenue equals marginal cost.
C) shut down temporarily, in hopes of restarting in the near future.
D) cut price and expand output in hopes of achieving economies of scale
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63
Exhibit 7-8 A firm's cost and marginal revenue curves
<strong>Exhibit 7-8 A firm's cost and marginal revenue curves   In Exhibit 7-8, product price in this market is fixed at $35. This firm is currently operating where MR = MC. What do you advise this firm to do?</strong> A) This firm should shut down. B) This firm could increase profits by increasing output. C) This firm could increase profits by decreasing output. D) This firm should continue to operate at its current output.
In Exhibit 7-8, product price in this market is fixed at $35. This firm is currently operating where MR = MC. What do you advise this firm to do?

A) This firm should shut down.
B) This firm could increase profits by increasing output.
C) This firm could increase profits by decreasing output.
D) This firm should continue to operate at its current output.
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64
Suppose the price of a product is less than its average variable cost. When the firm's fixed obligations are completely ended, it will now most likely:

A) make an economic profit.
B) go out of business.
C) expand to a bigger operation.
D) break even.
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65
Exhibit 7-9 A firm's cost and marginal revenue curves
<strong>Exhibit 7-9 A firm's cost and marginal revenue curves   In Exhibit 7-9, product price in this market is fixed at $7. This firm is currently operating where MR = MC. What do you advise this firm to do?</strong> A) This firm should shut down. B) This firm could increase profits by increasing output. C) This firm could increase profits by decreasing output. D) This firm should increase price.
In Exhibit 7-9, product price in this market is fixed at $7. This firm is currently operating where MR = MC. What do you advise this firm to do?

A) This firm should shut down.
B) This firm could increase profits by increasing output.
C) This firm could increase profits by decreasing output.
D) This firm should increase price.
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66
Exhibit 7-10 Price and cost data for a firm  Q  P  AVC  ATC  MC 0$121123552125673127.38124129.51016\begin{array} { | c | c | c | c | c | } \hline \text { Q } & \text { P } & \text { AVC } & \text { ATC } & \text { MC } \\\hline 0 & \$ 12 & - & - & - \\1 & 12 & 3 & 5 & 5 \\2 & 12 & 5 & 6 & 7 \\3 & 12 & 7.3 & 8 & 12 \\4 & 12 & 9.5 & 10 & 16 \\\hline\end{array} In Exhibit 7-10, the maximum possible total profit is:

A) $36.
B) $24.
C) $12.
D) $8.
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67
In the short run, a firm should shut down its business if price is less than:

A) ATC.
B) AR.
C) MC.
D) AVC.
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68
Exhibit 7-8 A firm's cost and marginal revenue curves
<strong>Exhibit 7-8 A firm's cost and marginal revenue curves   In Exhibit 7-8, product price in this market is fixed at $35. This firm is currently operating where MR = MC. Which of the following is true ?</strong> A) Price > AVC and this firm should shut down. B) This firm is earning a profit of zero. C) This firm could increase profits by increasing output. D) Price > AVC and the firm should continue producing its current output.
In Exhibit 7-8, product price in this market is fixed at $35. This firm is currently operating where MR = MC. Which of the following is true ?

A) Price > AVC and this firm should shut down.
B) This firm is earning a profit of zero.
C) This firm could increase profits by increasing output.
D) Price > AVC and the firm should continue producing its current output.
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69
In the short run, a firm should shut down its operation if:

A) its losses are less than TFC at the MR = MC point.
B) its losses equal TFC at the MR = MC point.
C) its losses are greater than TFC at the MR = MC point.
D) TR is less than TC.
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70
If a firm is operating at a loss in the short run and finds that its price is greater than average variable cost, then

A) it should produce where MR = MC.
B) it should produce zero output.
C) total revenue is greater than total costs.
D) total revenue is less than total variable costs.
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71
In the short run, a firm will stay in business as long as:

A) price equals average revenue.
B) marginal revenue is greater than or equal to marginal cost.
C) price exceeds average variable cost.
D) price is less than average variable cost.
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72
If a firm shuts down in the short run, it will:

A) incur losses equal to its fixed costs.
B) have total revenue greater than total fixed costs.
C) reduce its losses to zero.
D) do this because P > AVC.
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73
If the price of a product is $12, its average total cost is $2 and its average variable cost is $15 at the profit-maximizing output level,  in the short run the firm:

A) should expand output until MR = MC.
B) cannot cover total fixed costs.
C) experiences a loss.
D) must always shut down.
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74
The price-taker firm should discontinue production immediately if:

A) the market price exceeds the firm's average total costs.
B) the market price is less than the firm's average variable costs.
C) the market price is less than the firm's average total costs, but greater than its average variable cost.
D) its accounting statement indicates that it is suffering losses.
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75
In the short run, why would a firm in a perfectly competitive market shut down production if the prevailing market price falls below the lowest possible average variable cost?

A) At that point (economic) profit is zero.
B) Below that point average revenue becomes less than marginal revenue.
C) Below that point marginal revenue becomes insufficient to pay for avoidable average variable cost.
D) Below that point other firms with similar cost will find it profitable to enter the market and take away demand from the existing firms.
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76
Exhibit 7-15 Short-run cost curves for E-Z Care lawn mowing company
<strong>Exhibit 7-15 Short-run cost curves for E-Z Care lawn mowing company   In Exhibit 7-15, what market price would cause E-Z-Care to just break even?</strong> A) $6 per lawn. B) $8 per lawn. C) $12 per lawn. D) $16 per lawn.
In Exhibit 7-15, what market price would cause E-Z-Care to just break even?

A) $6 per lawn.
B) $8 per lawn.
C) $12 per lawn.
D) $16 per lawn.
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77
Exhibit 7-10 Price and cost data for a firm  Q  P  AVC  ATC  MC 0$121123552125673127.38124129.51016\begin{array} { | c | c | c | c | c | } \hline \text { Q } & \text { P } & \text { AVC } & \text { ATC } & \text { MC } \\\hline 0 & \$ 12 & - & - & - \\1 & 12 & 3 & 5 & 5 \\2 & 12 & 5 & 6 & 7 \\3 & 12 & 7.3 & 8 & 12 \\4 & 12 & 9.5 & 10 & 16 \\\hline\end{array} In Exhibit 7-10, MR is the same as which column?

A) Q.
B) P.
C) AVC.
D) ATC.
E) MC.
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78
Which of the following best describes why a perfectly competitive firm will sometimes continue producing in the short run even if it incurs a loss?

A) As long as price exceeds average variable cost, the loss from producing will be smaller than the loss from shutting down, which is equal to the amount of total fixed costs.
B) Short-run losses turn into long-run profits when there is entry into the market.
C) A perfectly competitive firm should never produce if it incurs a loss because it is unable to influence the market price.
D) If price exceeds average total cost, the loss from covering the fixed costs will be smaller than the loss from covering the variable costs.
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79
Exhibit 7-3 Cost per unit curves
<strong>Exhibit 7-3 Cost per unit curves   If the price of the firm's product in Exhibit 7-3 is $1.50 per unit, which intersects AVC at point B, the firm should:</strong> A) continue to operate because it is earning a positive economic profit. B) stay in operation for the time being even though it is making an economic loss. C) shut down temporarily. D) increase the price.
If the price of the firm's product in Exhibit 7-3 is $1.50 per unit, which intersects AVC at point B, the firm should:

A) continue to operate because it is earning a positive economic profit.
B) stay in operation for the time being even though it is making an economic loss.
C) shut down temporarily.
D) increase the price.
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80
Exhibit 7-3 Cost per unit curves
<strong>Exhibit 7-3 Cost per unit curves   As shown in Exhibit 7-3, the firm will produce in the short run if the price is at least equal to:</strong> A) $1.00 per unit (point A). B) $1.50 per unit (point B). C) $2.00 per unit (point C). D) $4.00 per unit (point D).
As shown in Exhibit 7-3, the firm will produce in the short run if the price is at least equal to:

A) $1.00 per unit (point A).
B) $1.50 per unit (point B).
C) $2.00 per unit (point C).
D) $4.00 per unit (point D).
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