Deck 8: Search Marketing: Seo and PPC

Question 1

Types of search matches include:

A)phrase.
B)wide.
C)sequential.

Answer 1

A

Question 2

Online search marketing and advertising revenue is:

A)declining.
B)increasing.
C)remaining flat.

Answer 2

B

Question 3

A site that lists items by topic is called a:

A)directory.
B)paid placement.
C)search engine.

Answer 3

A

Question 4

The objective of keyword bidding is to:

A)get the best ranking for the lowest cost.
B)limit the amount of money the firm spends on search marketing.
C)always be ranked first.

Question 5

Which of the following is a true statement about paid placement on search engines?

A)Google is the only search engine to offer paid advertisements.
B)In most search engines, bidding success determines ad placement.
C)Paid placement is no longer offered by most major search engines.

Question 6

Which of is these is not a Top Four Search Engine?

A)Microsoft
B)AOL
C)Yahoo

Question 7

________ is the development of web pages in a manner that is friendly to search engine spiders.

A)SEP
B)SEO
C)SEM

Question 8

A search engine determines rank on its results pages by:

A)vote of its users.
B)secret algorithms.
C)open source algorithms.

Question 9

Search engine results produced by a search engine's algorithm when indexing unpaid submissions is called:

A)search engine optimization.
B)paid search.
C)organic search.

Question 10

________ is the set of techniques designed to make web pages rank highly on search engine result pages.

A)SAS
B)SEO
C)SEM

Question 11

The most important influencer of organic search ranking is estimated to be:

A)web hosting.
B)link activity.
C)web page optimization.

Question 12

Internet users frequently use search engines to:

A)find their way around the web.
B)compare prices on products.
C)get specific content they want.

Question 13

One method of measuring the results of a paid search campaign is:

A)Google Analytics.
B)Web Crawlers.
C)Google Insights.

Question 14

Which is not a natural search factor?

A)Website content
B)Linking relationships
C)Ad Placement

Question 15

Among the techniques that can downgrade a page's rank on the search engines are:

A)both of these choices.
B)flash pages.
C)links from sites with questionable or irrelevant content.

Question 16

Where do "organic" or "natural" search rankings appear on a search results page?

A)At the bottom of the page
B)At the far right of the page
C)To the left underneath the paid search terms

Question 17

Types of search include:

A)local search.
B)vertical search.
C)both of these choices.

Question 18

The search engine responsible for most searches is:

A)Google.
B)Yahoo.
C)MSN.

Question 19

A "flash" page is not a good idea because it:

A)inhibits the crawler's ability to index the site.
B)is hard to design.
C)confuses people.

Question 20

Which of the following is not a Meta Tag?

A)Keyword Meta Tag
B)Title Meta Tag
C)Search Meta Tag

Question 21

Types of search matches that reaches the widest audience are called:

A)exact.
B)broad.
C)phrase.

Question 22

Directories and search engines do much the same thing in much the same way.

Question 23

Google is the only Internet search engine.

Question 24

SEO is lower in cost to implement than Paid Search.

Question 25

This type of match is the most precise.

A)Exact
B)Broad
C)Phrase

Question 26

CPM refers to the Cost Per Many inquiries.

Question 27

Natural and organic search results are synonymous terms.

Question 28

Pay-per-click, PPC, advertising is sometimes referred to as Cost-per-click, CPC advertising.

Question 29

Search engine Marketing and Social media marketing have little relationship to each other.

Question 30

Search engines assign keywords to the advertising that is submitted to them.

Question 31

Universal search means that users all over the world use search on a regular basis.

Question 32

Search engine optimization is a fairly straightforward activity that can be carried out by most webmasters.

Question 33

Facebook, Twitter, and mobile all offer opportunities for paid search campaigns.

Question 34

Using this type of match will ensure your ad will not appear.

A)Exact
B)Broad
C)Negative

Question 35

A good goal for keyword density on a website should be:

A)less than 1 percent.
B)1 to 3 percent.
C)2 percent.

Question 36

The display URL in a Google Search ad should be the same as the website URL of the company placing the ad.

Question 37

Links, Content, Tags and Title and URL are all part of the basics of SEO.

Question 38

Older Internet users rarely use search engines.

Question 39

Search engines have assumed a key role in the activities of web users of all kinds.

Question 40

Page rank refers to an algorithm to determine how important a page is on the web.