Deck 1: Google AdWords: Display Advertising

Question 1

Lila has created a display campaign to help support her consulting business. The ad has been running for six months. Her goal of the campaign is to get people to sign up for her newsletter. If Lila has a desire to get more conversions at a lower cost, which Google AdWords tool should she use?

A) My Change History tool
B) Conversion optimizer
C) Display ad builder
D) Keyword tools

Answer 1

Conversion optimizer

Question 2

Jen has created a YouTube advertisement for her company and she is now interested in reviewing her ad's performance over the past three weeks. She wants to examine a YouTube metric that will tell her how many times her promoted video ad has been played since it went live on YouTube. What metric will Jen want to create a report for?

A) Clickthrough rate
B) Clicks
C) Play rate
D) Conversions

Answer 2

Play rate

Question 3

Tom is reviewing his YouTube ad performance through the Google AdWords reporting feature. He would like to review the number of users who clicked his ad and converted to a sale on his Website. What requirement must Tom have satisfied to see the conversion reporting feature for YouTube ads?

A) He must have added the Google AdWords Conversion Tracking code to his Website page.
B) His YouTube ads must be placed through a YouTube reservations agent.
C) His ads must be prepaid.
D) He must have uploaded a promoted video on YouTube.

Answer 3

He must have added the Google AdWords Conversion Tracking code to his Website page.

Question 4

Which of the following are the best practices for video content on YouTube?

A) Keep your videos to atleast 10 minutes.
B) Create videos that teach and engage the YouTube community on your services.
C) Update your content on regular basis.
D) Create videos that feature original content.

Question 5

Ben has created 60 videos for YouTube that he uses to promote his software training company. The videos are not promoted videos, but they are advertisements, informative sessions, and free computer lessons that he has published on YouTube. Ben would like to use YouTube Insight. How can he access this tool?

A) Ben can use YouTube insight for all of his videos if he will make one video a promoted vide o.
B) Ben can use YouTube insight by click his account name in YouTube, then choosing Insight.
C) Ben cannot use YouTube insight because his videos are not promoted videos.
D) Ben can download YouTube insight from the YouTube homepage, choosing applications, and then the YouTube Insight application.

Question 6

Hal is considering a YouTube masthead for an ad campaign. There are several requirements on size and sound limits for YouTube masthead advertisements, such as the 50KB load size and the 1MB load for animation and autoplay. What is the maximum size for videos (.flv) file size for when a user clicks the masthead to see the video ad?

A) 10MB
B) 1MB
C) 100MB
D) 50MB

Question 7

Amy is managing a Google AdWords campaign for her business. After three months of using Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy's immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?

A) Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.
B) Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.
C) Amy should increase her advertising budget.
D) Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.

Question 8

Nancy would like to create a display ad for the Google Content Network, but she doesn't have image-editing software. Which of the following is the recommended for Nancy to create a display ad for the Google Content Network?

A) Hire a designer to create the display ad.
B) Use the Display Ad Builder.
C) Use the Adobe Ad Builder.
D) Use a text ad.

Question 9

Examine the image below: Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color green?

A) Banner ad
B) Image ad
C) In stream video
D) In video overlay

Question 10

Lily has created a display campaign to help support her consulting business. She wants to find the best keywords based on the site content. Which of the following Google AdWords tools will she use to accomplish the task?

A) Keyword tools
B) Conversion optimizer
C) My Change History tool
D) Display ad builder

Question 11

You are a consultant to John, who owns an online dog food company. You've recommended that John include his Google AdWords to some very specific placement types. In fact, you've told John that there are six different placement types he may choose from. Which of the following is NOT one of the six placement types included as part of the Google Content Network placement types?

A) Commerce
B) Audio
C) Game
D) Video

Question 12

Fred is a Google AdWords consultant for his client. He is explaining to his client that there are actually three ways to add managed placements to an ad group. Which one of the following is NOT one of the three methods Fred can use to add managed placements to an ad group?

A) Browsing the Web for placements with the Google AdWords toolbar
B) Using the Placement tool
C) Copying from the automatic placement table
D) Manually adding

Question 13

Todd is interested in creating text ads for the Google Content Network though his business partner thinks he should use image ads. There are several reasons why Todd should use a text ad in the Google Content Network. Which of the following is NOT a valid reason why Todd should use a text ad in the Google Content Network?

A) Text ads are better than image ads to draw the users' attention.
B) Todd can use text ads to address Google Content Network members that don't accept imag e ads.
C) Text ads are the most versatile ad format with the widest reach across the web.
D) Todd can realize a lower cost per acquisition with text ads than with displays ads.

Question 14

Yolanda is designing an image ad for the Google Content Network. She wants the ad to look crisp and professional and a consultant has recommended that she use transparent PNG format images. Why is this a good idea for image advertisers in the Google Content Network?

A) Transparent background images load faster in browsers.
B) Transparent background images allow the ad's background to fade through the image.
C) Transparent background images allow the ad's background to be more pleasing to view.
D) Transparent background images appear to float on the ad's background.

Question 15

You are creating an InVideo overlay ad unit based on YouTube's FLA template. As you create this ad, you must follow some very specific requirements for the overlay to be accepted by YouTube. Which one of the following statements is an accurate statement about the overlay advertisement?

A) The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 30 frames per second.
B) be set to 25 frames per second.
C) The maximum file size is 120KB, the maximum animation is 30 seconds, and the frame rate must be set to 10 frames per second.
D) The maximum file size is 10KB, the maximum animation is 3 seconds, and the frame rate must be set to 30 frames per second.

Question 16

You are a Google AdWords consultant for a client that has created a Google AdWords ad that is in the Google Content Network. Your client is interested in optimizing their advertising videos in YouTube. You recommend that you and the client examine the YouTube reports to see how their videos are performing as a basis for creating an improvement strategy. Where can you access the YouTube video reports?

A) Using the Google AdWords Reporting tab
B) Through the Google Insights for Search tool
C) At the bottom of the YouTube Insight page for the client's account
D) Through Google Analytics

Question 17

You are a consultant for the HKQ Company. They have hired you to help them create videos for YouTube. Which one of the following is the best description of a promoted video?

A) A promoted video is a paid video placement on YouTube.
B) A promoted video is a video that YouTube will promote to its users.
C) Users on YouTube will vote on a promoted video by choosing "like" or "dislike" buttons.
D) The promoted videos are an advertising solution that allows YouTube users, partners, and advertisers to promote their video content across YouTube and the Google Content Network.

Question 18

Bonnie has created a video that she would like to include in the Google Content Network as part of her online marketing. She has chosen the click-to-play with the cost-per-click pricing model. Which one of the following statements best describes when Bonnie will be charged for someone clicking on her advertisement?

A) Every time Bonnie's video is played, paused, or stopped with the in-ad player she won't be charged for each click, just one click per user on the advertisement video.
B) Every time Bonnie's video appears (the opening image) she will be charged.
C) Every time Bonnie's video is played she'll be charged for the click.
D) Every click that leads a user to Bonnie's Website results in a charge to Bonnie's account.

Question 19

Andrew wants to create a reservation for his ad in YouTube. His manager wants to know, however, what is the minimum amount the reservation will cost. Which one of the following represents the minimum media spend on a YouTube reservation will cost?

A) $25,000
B) $35,000
C) $50,000
D) $10,000

Question 20

Henry has created a video that he'd like to include in the Google Content Network. His video is a demonstration of a product that he sells on his website. With this type of content, what type of video advertising is Henry interested in using in the Google Content Network?

A) Video placement ad
B) Click-to-play video ad
C) In-stream video ad
D) Overlay video ad

Question 21

Jenny has created a masthead ad that allows users to click for a .swf video animation. YouTube, after reviewing her ad and .swf video has rejected the animation because the frames per second exceeds their requirements for the .swf video. What is the maximum frames per second YouTube allows for .swf animations that are launched through the masthead ad?

A) 60 frames per second
B) 30 frames per second
C) 24 frames per second
D) 45 frames per second

Question 22

Your customer wants you to create a Google AdWords report that will show them how many times the ads were shown and the actual cost-per-click rate. What type of report can you create for the client?

A) Conversion reporting
B) Impression report
C) CTR report
D) Statistical report

Question 23

What term is assigned to the concept of measuring your profit that you've made from advertising compared to how much you've spent on that advertising?

A) ROI
B) CTR
C) Sunk costs
D) CPM

Question 24

You want to create a watch page companion ad for an expandable YouTube video ad. What is the size of

A) 500x500
B) 300x250
C) 950x500
D) 640x360

Question 25

Google wants to make certain that Google Content Network consultants understand where people are spending their time online. Google has identified four categories where people spend their time online. Which of the following statements ranks Internet usage for web users from smallest to largest percentage of time online according to Google?

A) Content sites, communication sites, commerce sites, search sites
B) Search sites, commerce sites, content sites, communication sites
C) Communication sites, content sites, commerce sites, search sites
D) Commerce sites, content sites, communication sites, search sitesC

Question 26

According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?

A) Opportunity to participate on multiple platforms, allowing portability of content
B) Online presence to sell items in an auction-style format using Google Checkout
C) Access to the largest inventory of professional and user-generated videos in the world
D) Ability to engage with a massive community that is already interacting with the content

Question 27

You are managing a Google AdWords campaign for a company. You launch a new display campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue?

A) Verify that your conversion code is set up correctly.
B) Evaluate performance of campaign regularly.
C) Check the ad creative and the landing page to make sure they are well matched.
D) Increase bidding for successful sites.

Question 28

Ted wants to place an advertisement into an online game. Is this possible with the Google Content Network?

A) Yes, Google AdWords can use in-stream video ads in online games.
B) Yes, Google AdWords can include click to play ads through the Google Gadgets.
C) No, video ads can only be inserted into videos.
D) No, Google AdWords and YouTube do not address video games.

Question 29

You are a consultant to Mary's company for her Google AdWords account. Mary would like to target ads for YouTube, but she does not want to create a new YouTube account for advertising. Since you are the Google AdWords and YouTube advertising consultant, what advice would you offer to Mary in this

A) Mary can use your YouTube account for her company in order to get her ads on YouTube.
B) Mary will need to create a YouTube account for her company in order to purchase ads on YouTube.
C) Mary does not need to open a YouTube account as Google AdWords already appear on YouT ube.
D) Mary does not need to open a YouTube account; she can use her Google AdWords account to place certain ad types directly on YouTube.

Question 30

Your client is interested in the Google Content Network's ability to use an in-stream ad. Which of the following is an example of an in-stream ad in the Google Content Network?

A) It's an ad that is displayed as part of the DoubleClick partnerships.
B) It's an ad that is displayed in the middle of a website in a rich-media content placeholder.
C) It's an ad that shows at the end of a video.
D) It's an ad that is fed into the Google Content Network of sites partners.

Question 31

Beth has created a Google AdWords search ad for her company. She has configured the bidding option to focus on clicks, automatic, bidding, and no CPC bid limit with a daily budget of $25. Beth would also like to configure the ad scheduling to determine when her ads must show. When Beth tries to configure the ad scheduling options she is not allowed to do so. Why CANNOT Beth configure the ad scheduling?

A) Campaigns that focus on clicks cannot use ad scheduling.
B) Campaigns with a daily budget less than $50 cannot use ad scheduling.
C) Automatic bidding campaigns cannot use ad scheduling.
D) Campaigns with no CPC bid limit cannot use ad scheduling.

Question 32

Why is it important for a Google AdWords ad on the Google Content Network to be marked as Family Safe?

A) So that the ad would not be blocked by Google and Yahoo
B) To reduce the cost per click
C) So that the images can show in search results
D) Many Google Content Network partners only accept family safe ads

Question 33

Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?

A) It's the conversion rate for ads in the Google Content Network.
B) It's the cost of conversions that have happened after a user saw Bob's ad online.
C) It's the number of conversions that have happened from a video ad.
D) It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.

Question 34

Robert has created a display ad for his business that sells photography equipment online. He has created a large keyword list for his ad Google AdWords campaign - which is included in the Google

A) Robert's ad may show up on irrelevant sites that seem related to his business, but really ar en't.
B) Robert will generate more sales.
C) Robert's ad may be paused by Google because there's an abundance of keywords.
D) Robert's ad will budgeting will be adjusted to use the entire budget as soon as possible because the large amount of keywords will demand his ad more often.

Question 35

Tom has created a new ad for his campaign but he's not seeing his ad show up in the Google results. Tom would like to invoke the Ads Diagnostic Tool to determine why his ad isn't showing in results. Where can Tom access the Ads Diagnostic Tool?

A) Campaigns tab within Tom's Google AdWords account
B) Reporting tab within Tom's Google AdWords account
C) Opportunities tab within Tom's Google AdWords account
D) Home tab within Tom's Google AdWords account

Question 36

Holly is using the Google Wonder Wheel to find ad group themes for her campaign. With each search of the Google Wonder Wheel, how many related topics will Google generate for Holly?

A) Eight
B) Ten
C) Six
D) It depends on what keyword Holly is searching for.

Question 37

You would like to create an in-video ad overlay for videos on YouTube. What percentage of the video will appear during the play?

A) 20 percent
B) 100 percent
C) 50 percent
D) 10 percent

Question 38

Jeffrey has an online store that caters to collectors of antique pins based on comic book characters. His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?

A) Use the Google Content Network for niche placements.
B) Use Google AdWords with hundreds of comic-book based keywords.
C) Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
D) Use Google AdWords for search marketing.

Question 39

Jerry wants to purchase a video ad on YouTube for his company's ad campaign. Jerry has hired you to help him manage the advertisement and he would like to know how long the video ad can be. Which of the following statements is the most accurate statement regarding video ads on YouTube?

A) The video can have a maximum length of ten minutes, though YouTube recommends a length not longer than two minutes.
B) The video can have a maximum length of five minutes, though YouTube recommends a length not
C) The video can have a maximum length of two minutes, though YouTube recommends a length not longer than thirty seconds.
D) The video can have a maximum length of eight minutes, though YouTube recommends a length not longer than two minutes.

Question 40

Examine the image below: What tool is being used in the image?

A) YouTube Insight
B) Google AdWords Reporting
C) Dynamic Logic
D) Google Analytics

Question 41

Brad is managing an SEO effort for his company, which also includes Google AdWords placements. His company offers services in the US and in Europe. Brad would like to make certain the Google AdWords ads appear in English, French, and German. Which one of the following is the best approach Brad should take to make certain his ads appear in the appropriate languages?

A) Brad will need to create a separate campaign for each language and target the best location for the ad.
B) Brad will first need to identify the locations for the ads and then Google will translate the ads when users from the different countries trigger the ad to be displayed.
C) Brad doesn't need to do anything. Google AdWords will translate the ads for him when users from these different countries trigger the ad to be displayed.
D) Brad will need to create a separate campaign for each language.

Question 42

You are a consultant to a company that wants to advertise online, but they're wary of the Google Content Network and display ads. You inform your client that most users spend more time away from search sites and on blogs, news sites, and other web content. According to Google, how much time do users spend on search sites such as Google.com?

A) 20 percent
B) 10 percent
C) 15 percent
D) 5 percent

Question 43

Kenny has created a YouTube promoted video for Spanish-speaking people. What is the best method that Kenny can use to target his video?

A) Targeting by location
B) Targeting by demographics  
C) Targeting by Spanish
D) Targeting by language

Question 44

Kelly is a Google AdWords manager for her company. She informs management that she would like to begin advertising on YouTube, but her manager is skeptical. Kelly's manager says she would like to stay on large Web sites rather than YouTube. How large is the YouTube online presence?

A) It is the largest the property on the Web.
B) It is the second largest property on the Web.
C) It is the third largest property on the Web.
D) It is the fourth largest property on the Web.

Question 45

You want to create a background image for an expandable YouTube video ad. What is the size of the static background image that YouTube requires for the expandable YouTube video ad?

A) 640x360
B) 500x500
C) 300x250
D) 950x500

Question 46

Gareth has created a new video advertising for the Google Content Network. His video is a demonstration of a service his company provides for Web users. How can Gareth get this video into the Google Content Network?

A) Gareth can upload the video through YouTube and then provide the Google AdWords URL for the ad to be submitted to the Google Content Network.
B) Service advertisements are not allowed in the Google Content Network.
C) Gareth will need to enroll in the video placement program and then he will be able to upload the ad through the Video Ad submission tool.
D) Gareth can use the Display Ad Builder and use a template with the video ad format.

Question 47

You want to create a watch page companion ad for an expandable YouTube video ad. What is the size of a watch page companion ad that YouTube requires for the expandable YouTube video ad?

A) 300x250
B) 950x500
C) 640x360
D) 500x500

Question 48

Jerry wants to purchase a video ad on YouTube for his company's ad campaign. Jerry has hired you to help him manage the advertisement and he would like to know how long the video ad can be. Which of the following statements is the most accurate statement regarding video ads on YouTube?

A) The video can have a maximum length of ten minutes, though YouTube recommends a length not longer than two minutes.
B) The video can have a maximum length of five minutes, though YouTube recommends a length not
C) The video can have a maximum length of eight minutes, though YouTube recommends a length not longer than two minutes.
D) The video can have a maximum length of two minutes, though YouTube recommends a length not longer than thirty seconds.

Question 49

Terry wants to create a YouTube ad for her company, but she wants to use location-based targeting the ad based on location. In YouTube, what term is assigned to such targeting?

A) Geo-targeting
B) Nation targeting
C) Demographics
D) Geo-caching

Question 50

Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?

A) Her ad is not a promoted video so it will always say "1" in this metric.
B) Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.
C) The metric of "1" actually means that she has not been on YouTube long enough to generate an  accurate recording of her average position.
D) The metric of "1" actually means she was the only person with that keyword.

Question 51

Beth has created a Google AdWords search ad for her company. She has configured the bidding option to focus on clicks, automatic, bidding, and no CPC bid limit with a daily budget of $25. Beth would also like to configure the ad scheduling to determine when her ads must show. When Beth tries to configure the ad scheduling options she is not allowed to do so. Why CANNOT Beth configure the ad scheduling?

A) Campaigns with a daily budget less than $50 cannot use ad scheduling.
B) Campaigns that focus on clicks cannot use ad scheduling.
C) Automatic bidding campaigns cannot use ad scheduling.
D) Campaigns with no CPC bid limit cannot use ad scheduling.

Question 52

Holly is your client and she's selling watches through her online store. She asks if you can configure her ad to only show up for searches in a specific location. Can you configure this setting for Holly as part of Google AdWords?

A) Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price.
B) No, Google AdWords doesn't target language or locations.
C) Yes, Google AdWords does allow customers to choose language and locations for a premium price.
D) No, Google AdWords doesn't allow customers to choose geographical locations for advertise ment.

Question 53

Andy is a consultant to a business that wants to advertise in the Google Content Network. He recommends that the business owner use the contextual targeting for his ads. What is the contextual targeting?

A) The contextual targeting allows the business owner to target specific languages.
B) The contextual targeting allows the business owner to target specific demographics.
C) The contextual targeting allows the business owner to select keywords related to the products for sale so his ads will show on related Websites.
D) The contextual targeting allows the business owner to insert ads into a series of related We bsites.

Question 54

ad's performance over the past three weeks. She wants to examine a YouTube metric that will tell her how many times her promoted video ad has been played since it went live on YouTube. What metric will Jen want to create a report for?

A) Clickthrough rate
B) Conversions
C) Play rate
D) Clicks

Question 55

You work as a consultant for uCertify Inc. You are managing Google AdWords campaign for the company. You launch a new display campaign. After two weeks of launching the campaign, you plan to exclude additional sites and change bids. According to AdWords display best practices, what should you do before making significant changes to your display campaign?

A) Wait until your campaign has accrued one or more conversions and fifty or more clicks per site.
B) Wait until your campaign has accrued 100 or more conversions and 1000 or more clicks pe r site.
C) Wait until your campaign has accrued five or more conversions and 100 or more clicks per site.
D) Wait until your campaign has accrued fifty or more conversions and 1000 or more clicks pe r site.

Question 56

Chris has enrolled in the Google Content Network and he's using the cost-per-click bidding approach. He's also decided to use the conversion tracking code for his website to see how his conversions are performing. Of the following, where should Chris place the conversion code in his website?

A) Footer
B) Header
C) The conversion code goes into the ad code, not the website code.
D) Between the tags

Question 57

You are a consultant to Mary's company for her Google AdWords account. Mary would like to target ads for YouTube, but she does not want to create a new YouTube account for advertising. Since you are the Google AdWords and YouTube advertising consultant, what advice would you offer to Mary in this scenario?

A) Mary does not need to open a YouTube account; she can use her Google AdWords account to place certain ad types directly on YouTube.
B) Mary does not need to open a YouTube account as Google AdWords already appear on YouT ube.
C) Mary can use your YouTube account for her company in order to get her ads on YouTube.
D) Mary will need to create a YouTube account for her company in order to purchase ads on YouTube.

Question 58

Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?

A) Cost per 1,000 impression
B) Cost per acquisition
C) Cost per click
D) Cost per conversion

Question 59

Robert has created a display ad for his business that sells photography equipment online. He has created a large keyword list for his ad Google AdWords campaign - which is included in the Google Content Network. What is likely to happen with an expansive, large keyword list?

A) Robert's ad will budgeting will be adjusted to use the entire budget as soon as possible
B) Robert's ad may show up on irrelevant sites that seem related to his business, but really ar en't.
C) Robert's ad may be paused by Google because there's an abundance of keywords.
D) Robert will generate more sales.

Question 60

You created a display ad to promote your brand. You want to measure the impact of your display ads. Which of the following actions can you perform to accomplish the task? Each correct answer represents a complete solution. Choose all that apply.

A) Track Website traffic trends
B) Compare costs to leads
C) Lookat mouseover and interaction rate
D) Use conversion tracking

Question 61

Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?

A) If you want to include video overlays ads, you must use cost-per-click bidding.
B) If you want to be included in Google Content Network, you must use cost-per-click bidding.
C) If you are creating a display ad, you must use cost-per-click bidding.
D) If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.

Question 62

Your client is interested in the Google Content Network's ability to use an in-stream ad. Which of the following is an example of an in-stream ad in the Google Content Network?

A) It's an ad that is fed into the Google Content Network of sites partners.
B) It's an ad that shows at the end of a video.
C) It's an ad that is displayed in the middle of a website in a rich-media content placeholder.
D) It's an ad that is displayed as part of the DoubleClick partnerships.

Question 63

Fred is a Google AdWords consultant for his client. He is explaining to his client that there are actually three ways to add managed placements to an ad group. Which one of the following is NOT one of the three methods Fred can use to add managed placements to an ad group?

A) Manually adding
B) Browsing the Web for placements with the Google AdWords toolbar
C) Using the Placement tool
D) Copying from the automatic placement table

Question 64

Thomas is working with Anne to customize their Google AdWords ad. Anne wants to make certain that her ads rotate rather than show the same ads over and over. How can Anne ensure that her ads will rotate when they're displayed?

A) Anne should choose the Optimize option in the Advance settings section of her campaign's Settings tab.
B) Anne should choose the Rotate option in the Advance settings section of her campaign's
C) Anne should choose the Swivel option in the Advance settings section of her campaign's
D) Anne should choose the Optimize option in the Serving settings section of her campaign's

Question 65

What will happen if you click on the "history of soccer" link in the image?

A) Another line will branch out from "soccer" with related links to the "history of soccer" link.
B) The "soccer" wheel will fade to the background and a new wheel called "history of soccer" will be created.
C) Google AdWords will display ads related to the "history of soccer" for this keyword.
D) You'll be taken to the first page with the keyword "history of soccer" in the Google search r esults.

Question 66

Fannie is interested in purchasing a YouTube homepage masthead for an ad campaign. She has hired you to help her choose the best ad type for the campaign. You tell her that there are three ad formats for the masthead on YouTube. Which one of the following is NOT one of the three masthead types?

A) Standard
B) Expandable
C) Tandem
D) Cooperative

Question 67

Amy is managing a Google AdWords campaign for her business. After three months of using Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy's immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?

A) Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.
B) Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.
C) Amy should increase her advertising budget
D) Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.

Question 68

What tool is being used in the image below?

A) Wonder Wheel tool
B) Site and Category Exclusion tool
C) AdWords Editor tool
D) Website Optimizer tool

Question 69

Holly is your client and she's selling watches through her online store. She asks if you can configure her ad to only show up for searches in a specific location. Can you configure this setting for Holly as part of Google AdWords?

A) No, Google AdWords doesn't target language or locations.
B) Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price.
C) Yes, Google AdWords does allow customers to choose language and locations for a premium price.
D) No, Google AdWords doesn't allow customers to choose geographical locations for advertise ment.

Question 70

Sally has multiple campaigns for her company's products in Google AdWords. She wants to see and edit the details of all the ad groups in her AdWords account. Which one of the following approaches is the best choice for Sally to see and edit details of all the ad groups in her AdWords account?

A) Sally can see all of the Ads from the online campaigns page, but she can only edit the ads one at a time.
B) Sally should use the Ad groups tab from the All online campaigns page of her account.
C) Sally should use the Ad groups tab from the Active Campaigns tab of her account.
D) Sally should use the downloadable AdWords editor for this feature.

Question 71

Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?

A) Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.
B) The metric of "1" actually means that she has not been on YouTube long enough to generate an accurate recording of her average position.
C) The metric of "1" actually means she was the only person with that keyword.
D) Her ad is not a promoted video so it will always say "1" in this metric.

Question 72

Martha has created a video that she would like to enter into YouTube as a promoted video. She has completed the Google AdWords requirements but she would like her video to just be shown on YouTube. Can Martha remove the video from the Google Content Network?

A) Promoted videos can be removed from the Google Content Network by opting out of the network in Google AdWords.
B) Promoted videos must be in the Google Content Network as that is the medium for the video to be
C) Promoted videos cannot be removed from the Google Content Network and still appear on YouTube.
D) Promoted videos are not part of the Google Content Network, they are only part of YouTube so this is not a problem for Martha.

Question 73

Google wants to make certain that Google Content Network consultants understand where people are spending their time online. Google has identified four categories where people spend their time online. Which of the following statements ranks Internet usage for web users from smallest to largest percentage of time online according to Google?

A) Search sites, commerce sites, content sites, communication sites
B) Commerce sites, content sites, communication sites, search sites
C) Communication sites, content sites, commerce sites, search sites
D) Content sites, communication sites, commerce sites, search sites

Question 74

Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long must Mary Jane's ad run before she can use this feature accurately?

A) 30 days
B) 60 days
C) 7 days
D) 24 hours

Question 75

What does the icon in the highlighted area of the video targeting tool represent?

A) In stream video
B) Banner ad
C) Image ad
D) In video overlay

Question 76

You are a consultant for the HKQ Company. They have hired you to help them create videos for YouTube. You advise them that one strategy they should consider is to use a promoted video for YouTube. Which one of the following is the best description of a promoted video?

A) The promoted videos are an advertising solution that allows YouTube users, partners, and advertisers to promote their video content across YouTube and the Google Content Network.
B) A promoted video is a paid video placement on YouTube.
C) Users on YouTube will vote on a promoted video by choosing "like" or "dislike" buttons.
D) A promoted video is a video that YouTube will promote to its users.

Question 77

Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to create a performance report for the overall campaign performance. What steps will Amy take to generate this performance report?

A) Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.
B) Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
C) Amy will click Reporting, then Reports, then Create New Report, and then she'll select the
D) Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the

Question 78

Mary wants to participate in a reservation campaign on YouTube for her company. She has been working with some designers to create ads, videos, and other content for the campaign. YouTube offers four types of reservations; which one of the following is NOT one of the reserved media placements available on YouTube?

A) YouTube Run-of-Site
B) Partner Watch Pages
C) YouTube Homepage
D) AdWords Auction

Question 79

Carl has created a new company that provides language translation services for English-speaking people in France. Carl would like to create a Google AdWords that would address people that need his service. Which one of the following targeting options would be the best for Carl?

A) Carl should target the country of France and display his ad in English.
B) Carl should target France, write the ad in French, and allow Google to translate the ad.
C) Carl should target either France or display his ad in English - he cannot do both.
D) Carl should target the country of France and target the language of English.

Question 80

Allen is managing ads for his company and he'd like to include the ads in the Google Content campaigns?

A) Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.
B) "Networks" tab.
C) Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his
D) "Opportunities" tab.