Deck 6: Google Analytics Individual Qualification (IQ)

Question 1

What is the maximum number of targeting groups you can create in an AdWords for video campaign?

A) 10
B) 1
C) 50
D) There isn't a limit.

Answer 1

10

Question 2

An advertiser is charged for a TrueView in-display ad when a viewer:

A) watches the entire ad.
B) watches a TrueView in-stream ad after watching an in-display ad.
C) chooses to watch the ad by clicking a thumbnail.
D) shares the ad.

Answer 2

chooses to watch the ad by clicking a thumbnail.

Question 3

A TrueView in-stream ad view is counted when a viewer:

A) watches at least 25% of the video.
B) watches at least 30 seconds of the video or completes it.
C) watches the video for five seconds or longer.
D) watches the video until the last quartile.

Answer 3

watches at least 30 seconds of the video or completes it.

Question 4

What are the targeting options for mastheads?

A) Topics, remarketing and interests.
B) Topics and remarketing.
C) Interests and remarketing.
D) Visitors to the YouTube homepage in a targeted country.

Question 5

A click on a companion banner:

A) can direct to an external URL.
B) can direct to a YouTube channel.
C) All of the listed answers are correct.
D) is free of charge.

Question 6

What is an example of a managed placement for a TrueView in-stream ad?

A) A website on the Google Display Network (GDN).
B) All of the listed answers are correct.
C) A YouTube channel.
D) YouTube watch page.

Question 7

Which of the following is a tip for optimizing a TrueView video ad campaign?

A) Remove all but one targeting group from the campaign.
B) Add exclusions to the campaign or targeting group.
C) All of the listed answers are incorrect.
D) Increase each target group's bid by 100%.

Question 8

Which ad rotation option cannot be used for AdWords for video campaigns?

A) Rotate evenly.
B) Optimize for views.
C) Optimize for conversions.
D) Optimize for clicks.

Question 9

To run a TrueView video ad, the video must be uploaded to:

A) an advertiser's website.
B) YouTube, with the privacy settings changed to "Private."
C) any video hosting site.
D) YouTube, with the privacy settings changed to "Public" or "Unlisted."

Question 10

_______ is used for AdWords for video campaigns.

A) Cost-per-click (CPC) bidding
B) Cost-per-acquisition (CPA) bidding
C) Cost-per-thousand-impressions (CPM) bidding
D) Cost-per-view (CPV) bidding

Question 11

Where would a call-to-action (CTA) overlay show?

A) All of the listed answers are correct.
B) Videos on your channel.
C) Embedded videos.
D) On TrueView in-display ads.

Question 12

With YouTube Analytics, you can track metrics on:

A) cost-per-channel visit.
B) playback locations.
C) YouTube session length.
D) TrueView ad skip rates.

Question 13

Why is average view frequency important to measure?

A) All of the listed answers are incorrect.
B) You can see the number of conversions the ad received.
C) You can understand how often a single user sees your ad
D) You can see how engaged a viewer is with your ad

Question 14

On average, how long does it take for a video ad to get approved?

A) 1 business day.
B) Video ads are instantly eligible to show on YouTube and the Google Display Network (GDN).
C) 2 hours.
D) 10 business days.

Question 15

In which TrueView format(s) can an advertiser use a companion banner?

A) In-stream and in-display.
B) In-stream.
C) All of the listed answers are incorrect.
D) In-display.

Question 16

___________ ads can show on YouTube search results before they're approved, but can't run on the Search Network and Display Network until fully reviewed and approved.

A) Disapproved
B) Paused
C) Approved
D) Eligible

Question 17

What does average view frequency measure?

A) Average number of channel views.
B) Average number of times someone has viewed a video ad.
C) Average view-through rate (VTR) for the video.
D) All of the listed answers are incorrect.

Question 18

Which of the following is true when creating a targeting group for an AdWords for video campaign?

A) You can see estimates for views and average cost-per-view (CPV) values.
B) All of the listed answers are correct.
C) You can enable targeting groups for certain ads.
D) You can customize bids per TrueView ad format.

Question 19

What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions?

A) 0.2
B) 0.11
C) 0.02
D) 0.09

Question 20

What do earned actions measure?

A) Comments and likes.
B) Earned views, earned comments and earned likes
C) Visits on the website.
D) Ad views.

Question 21

T rueView in-stream ads and T rueView in-display ads can be in the same AdWords for video campaign.

Question 22

More than one YouTube account can be linked to an AdWords account.

Question 23

AdWords for video is only recommended for branding.

Question 24

With TrueView in-display ads, advertisers can target:

A) The Google Display Network (GDN).
B) All of the listed answers are incorrect.
C) YouTube.
D) YouTube and the Google Display Network (GDN).

Question 25

An advertiser who wants to ensure a specific reach for a specific price on YouTube should use:

A) Reservation buying.
B) Placement targeting.
C) TrueView video ads.
D) Interest targeting.

Question 26

Advertisers have to implement a code to use the remarketing feature on AdWords for video.

Question 27

YouTube remarketing lists can be used with standard text ads and display ads.

Question 28

Which should be considered when analyzing campaign performance of different TrueView video ad formats?

A) Quartiles only.
B) View-through rate (VTR) only.
C) View-through rate (VTR) and quartiles.
D) Quartiles and website clicks.

Question 29

______________ is the most effective way to control the number of times a user sees an ad.

A) Setting a lower cost-per-view (CPV) bid at the campaign-level
B) Monitoring audience retention metrics with YouTube Analytics
C) Setting a frequency cap
D) Lowering bidding levels

Question 30

A TrueView in-display video ad needs to be:

A) There isn't a limit.
B) Approximately 2 minutes.
C) Less than 30 seconds.
D) More than 30 seconds.

Question 31

If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show:

A) only on targeted topics.
B) only on targeted interest categories.
C) on targeted topics and interest categories.
D) only when targeted topics and interest categories match.

Question 32

AdWords for video ads can use private videos.

Question 33

Which video ads can be created with AdWords for video?

A) Homepage expandable masthead unit.
B) TrueView ads.
C) Engagement ads.
D) InVideo ads.

Question 34

How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?

A) Using Google Analytics.
B) Using YouTube Analytics.
C) By creating an AdWords conversion tracking code.
D) You cannot measure conversions with the in-stream format.

Question 35

With TrueView in-stream ads, an advertiser pays:

A) only when the viewer clicks the video.
B) when the viewer watches at least 30 seconds of the video or completes it.
C) when the viewer watches five seconds of the video.
D) on a cost-per-thousand-impressions (CPM) basis.

Question 36

What does linking an AdWords account to a YouTube account allow an advertiser to do?

A) Access additional video reporting metrics.
B) All of the listed answers are correct.
C) Create a remarketing list.
D) Create call-to-action (CTA) overlays.

Question 37

_________ ads can be created and managed through AdWords.

A) Reserve-bought
B) TV
C) TrueView
D) Masthead

Question 38

What is masthead billing based on?

A) A flat fee.
B) Impressions and clicks.
C) Clicks.
D) Impressions.

Question 39

Average video view duration metrics are accessible through:

A) The YouTube Channel watch page.
B) The YouTube analytics audience retention tab.
C) AdWords reports and uploads tab.
D) AdWords campaign tab.

Question 40

_________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

A) Companion banners.
B) TrueView in-display ads.
C) Display ads on the Google Display Network (GDN).
D) YouTube mastheads.

Question 41

TrueView in-display ads run on:

A) YouTube masthead ads.
B) Google TV.
C) YouTube watch pages.
D) YouTube search result pages.

Question 42

How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?

A) By dividing the number of clicks by the number of views.
B) By looking at the percentage of viewers who watched the video until the last quartile.
C) By dividing the number of clicks by the number of impressions.
D) By dividing the number of views by the number of impressions.

Question 43

You can use contextual targeting with AdWords for video.

Question 44

What's the maximum length a TrueView video ad can be?

A) 1 minute, 30 seconds.
B) 7 minutes.
C) There isn't a time limit.
D) 30 seconds.

Question 45

Using advanced campaign settings, YouTube remarketing, and call-to-action overlays (CTAs) are all tips for optimizing:

A) video ad campaigns.
B) bidding strategies.
C) cost-per-view (CPV) bidding strategies.
D) TrueView in-display ads.

Question 46

Advertisers can use call-to-action overlays (CTAs) for free.

Question 47

Which of the following can be targeted when building a mobile video masthead?

A) An iOS app.
B) All of the listed answers are correct.
C) An Android app.
D) m.YouTube.com

Question 48

TrueView in-stream ads can appear on:

A) the Google Play Store.
B) YouTube watch pages.
C) YouTube mastheads.
D) Google search results.

Question 49

What are creative best practices for a TrueView in-stream ad?

A) Add a call-to-action (CTA) overlay.
B) Deliver the most important message early in the video.
C) Provide clear next steps that customers can take action on.
D) All of the listed answers are correct.

Question 50

________ targeting enables advertisers to target specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

A) Contextual
B) Placement
C) Interest
D) Topic

Question 51

Advertisers who want to pay only when a user watches their ad should use:

A) Text ads.
B) YouTube homepage ads.
C) Cost-per-thousand-impressions (CPM).
D) TrueView in-stream ads.

Question 52

Which is best practice for a successful TrueView in-stream ad?

A) All of the listed answers are correct.
B) Add a frequency cap.
C) Include a strong call to action so the viewer knows what to do
D) Use at least three different types of targeting methods to optimize the one that performs best.

Question 53

Which targeting methods can be used with TrueView ads?

A) Topics.
B) Remarketing.
C) All of the listed answers are correct.
D) Interest categories.

Question 54

With T rueView in-stream ads, the advertiser pays when a user clicks the video.

Question 55

Which devices can the advertiser target with a mobile video masthead?

A) Tablets only.
B) Both mobile and tablets.
C) Android devices only.
D) Mobile only.

Question 56

What's the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

A) The advertiser pays for an impression on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding.
B) The advertiser pays for a click on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding.
C) The advertiser pays for a click on an ad with CPC bidding, and pays for a video ad impression with CPV bidding.
D) The advertiser pays for a click on an ad with CPC bidding, and pays for a conversion with CPV bidding.

Question 57

The best way to initiate a reserve buy is to:

A) All of the listed answers are incorrect.
B) Contact a Google sales representative.
C) Create a reservation campaign in AdWords.
D) Create a normal video campaign in AdWords.

Question 58

Advertisers can set bids per ad format.

Question 59

Which of the following remarketing lists can be used for a video campaign?

A) People who clicked the +1 button on the advertiser's Google+ page.
B) All of the listed answers are correct.
C) People who skipped your TrueView in-stream ads.
D) People who watched certain videos from the advertiser's YouTube channel.

Question 60

Why should a YouTube account be linked to a Google+ page?

A) So your video ads appear on Google+, too.
B) To get a "YouTube tab" on the Google+ profile.
C) For auto-sharing of uploads to Google+ with customized posts.
D) To get a "YouTube" tab on the Google+ profile and for auto-sharing of uploads to Google+ with customized posts.

Question 61

With AdWords for video, an advertiser can target:

A) Specific YouTube channels.
B) All of the listed answers are correct.
C) Websites on the Google Display Network (GDN).
D) Specific YouTube videos.

Question 62

TrueView campaigns can help advertisers optimize for:

A) impressions
B) clicks
C) views and engagements
D) conversions

Question 63

To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.

Question 64

If someone clicks a TrueView video discovery ad, where do they land?

A) The video on the YouTube watch page or advertiser's channel
B) The advertiser's YouTube Masthead
C) The advertiser's website
D) The ad's destination URL

Question 65

With a masthead, the advertiser can reserve:

A) The YouTube homepage.
B) Specific videos.
C) Specific channels.
D) All of the listed answers are correct.

Question 66

A viewer can skip watching a TrueView in-stream ad after:

A) 5 seconds
B) 10 seconds
C) 7 seconds
D) 2 seconds

Question 67

Video remarketing is a way to optimize:

A) cost-per-view (CPV) bidding strategies
B) video campaigns
C) bidding strategies
D) conversions

Question 68

Which can be done in YouTube Analytics?

A) Create remarketing lists.
B) Check the conversion volume.
C) Check the count of earned subscribers.
D) Check engagement reports.

Question 69

An advertiser can use a remarketing tag to target people who've:

A) Set up multiple YouTube accounts
B) searched on YouTube for videos about products like hers
C) posted videos on YouTube that mention her products
D) subscribed to or unsubscribed from her YouTube channel

Question 70

IP address exclusion is not available for T rueView campaigns.

Question 71

Advertisers can implement a remarketing tag for mastheads

Question 72

Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.

Question 73

How is a user added to a video remarketing list?

A) When the user purchases something from the advertiser's website.
B) When the user clicks the video.
C) When a view occurs.
D) After five seconds of the video.

Question 74

The standard banner size supported by YouTube is 300×250.

Question 75

Viewers are added to an advertiser's YouTube remarketing list when they:

A) watch, comment, like, or share an advertiser's YouTube video.
B) sign in to YouTube.
C) set up a YouTube account.
D) click a text ad in Google search results.

Question 76

An advertiser who wants to target specific categories of video content on the Google Display Network (GDN) should:

A) add the keyword "video" to the campaign.
B) add a remarketing list to the campaign.
C) use AdWords for video.
D) create a Search Network with Display Select campaign.

Question 77

Initial remarketing list size for AdWords for video campaigns includes users from the last:

A) 15 days.
B) 540 days.
C) 30 days.
D) You cannot include visitors from past days.

Question 78

Where does the user land if they click a TrueView in-display ad?

A) The advertiser's YouTube watch page or channel.
B) The advertiser's website.
C) The advertiser's YouTube masthead.
D) The ad's destination URL.

Question 79

Call-to-action (CTA) overlays are compatible with:

A) TrueView in-stream ads only.
B) any TrueView ad format.
C) TrueView in-display ads only.
D) All of the listed answers are incorrect

Question 80

The best way to reserve an ad is to:

A) Contact a Google sales representative
B) Create a reservation campaign in AdWords
C) Create a standard video campaign
D) Enter specifications on the "Reservation tab"