Deck 9: Looker Business Analyst

Question 1

Which of these can you NOT share using The Solutions Gallery?

A) Segments
B) Custom reports
C) Custom Dimensions
D) Goals

Answer 1

Custom Dimensions

Question 2

Which reports show websites that send traffic to your pages?

A) Demographics
B) All Traffic
C) Behavior
D) Geo

Answer 2

All Traffic

Question 3

Segments are applied before sampling in reports.

Answer 3

False

Question 4

Filters let you include, exclude, or modify the data you collect in a view.

Question 5

How would you reduce the time it takes to compile reports in Google Analytics?

A) Remove any filters you have added to the view
B) Choose "Greater precision" in the sampling pulldown menu
C) Remove any Secondary Dimensions you have added to the report
D) Choose "Faster response" in the sampling pulldown menu

Question 6

Which type of Custom Report shows a static sortable table with rows of data?

A) Pivot Table
B) Map Overlay
C) Flat Table
D) Explorer

Question 7

To collect how many times users downloaded a product catalog, what would you set up?

A) Event Tracking
B) Custom Report
C) Calculated Metrics
D) Custom Dimension

Question 8

Which data table display compares report metrics to the website average?

A) Percentage
B) Performance
C) Comparison
D) Pivot

Question 9

To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

A) Data Import
B) The Measurement Protocol
C) Browser cookies
D) The Networking Protocol

Question 10

Which of these CANNOT be collected by the default Analytics tracking code?

A) Browser language setting
B) User's favorite website
C) Device and operating system
D) Page visits

Question 11

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

Question 12

By default, Google Analytics can only collect behavioral data from web-connected systems.

Question 13

If you wanted to track what search terms customers used to find products on your website, what would you set up?

A) Search filters
B) Enhanced Ecommerce
C) Data Import
D) Site Search

Question 14

What is required for User ID to track users across different devices?

A) A new Analytics account for reporting
B) Google Tag Manager
C) Sign-in that generates and sets unique IDs
D) All of the above

Question 15

By default, which of these is NOT considered a "source" in Google Analytics?

A) email
B) (direct)
C) googlemerchandisestore.com
D) google

Question 16

By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

A) Source, Medium, Campaign, and Ad Content
B) Campaign and Medium
C) Campaign and Ad Content
D) Source and Medium

Question 17

If a filter excludes data from a view, that data can never be recovered for that view.

Question 18

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

A) Users who viewed your homepage
B) Users who viewed a search result page on your website
C) Users who returned an item they purchased
D) Users who viewed product detail pages

Question 19

You can only apply a Custom Dimension to data that was collected after you created the dimension.

Question 20

Which user characteristic may NOT be used to change keyword bids in AdWords?

A) ad preference
B) location
C) device
D) time of day

Question 21

Which of these channels is NOT included in the default Channels report?

A) Organic Search
B) Display
C) Device
D) Direct

Question 22

Which report helps you understand which kinds of mobile devices were used to visit your website?

A) Mobile > Devices report
B) All Traffic > Source/Medium report
C) Site Content > Landing Page report
D) Technology > Network report

Question 23

What is a "dimension" in Google Analytics?

A) The total amount of revenue a business has made in a given date range.
B) An attribute of a data set that can be organized for better analysis.
C) A report that offers information about your audience.
D) A comparison of data between two date ranges.

Question 24

By default, when does an Analytics session expire?

A) When a user opens another browser window
B) When a user is inactive on your website for more than 30 minutes
C) At noon every day
D) After 30 minutes, regardless of user activity on your website

Question 25

If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

A) /ordercomplete/thank_you.html
B) /ordercomplete.php
C) /order/complete.php
D) /ordercomplete/index.html

Question 26

When will the Analytics tracking code send an event hit to Google Analytics?

A) Every time a user performs an action with event tracking implemented
B) Every time a user makes a reservation
C) Every time a user adds an event to their calendar
D) Every time a user performs an action with pageview tracking implemented

Question 27

Smart Goals are created automatically by Google's machine-learning algorithms.

Question 28

To recognize users across different devices, what feature must you enable?

A) Audience Definitions
B) Attribution Models
C) User ID
D) AdWords Linking

Question 29

Which of these could NOT be tracked using Goals in Google Analytics?

A) Customer's lifetime value
B) Signing up for a newsletter
C) Making a purchase
D) Watching a video

Question 30

What will happen if you install the same default tracking code on pages with different domains?

A) Analytics will alert you about duplicate data collection
B) Analytics will associate these users and sessions with their respective domains
C) Analytics will associate these users and sessions with a single domain
D) Analytics will not associate these users and sessions with any domain

Question 31

Where in the HTML of your webpage should you place your Analytics tracking code?

A) Just before the closing tag of your website
B) Just after the opening tag of your website
C) Just after the opening tag of your website
D) Just before the closing tag of your website

Question 32

Metrics cannot be paired with dimensions of the same scope.

Question 33

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

A) Attribution modeling
B) Conversion tracking
C) Multi-Channel Funnels
D) Channel Groupings

Question 34

Which report indicates the pages of your website where users first arrived?

A) Location report
B) Pages report
C) All Pages report
D) Landing Pages report

Question 35

What would you set up to collect how many comments users posted to a webpage on your site?

A) Custom Channel Groupings
B) Custom Metric
C) Calculated Metric
D) Custom Dimension

Question 36

By default, which of these is NOT considered a "medium" in Google Analytics?

A) organic
B) cpc
C) referral
D) google

Question 37

Which of these represents the hierarchical structure of a Google Analytics account?

A) Account > View > Property
B) Account > Property > View
C) Property > Account > View
D) View > Account > Property

Question 38

What will happen if a user clears the Analytics cookie from their browser?

A) Analytics will set a new unique ID the next time a browser loads a tracked page
B) All of the above
C) Analytics will set a new browser cookie the next time a browser loads a tracked page
D) Analytics will not be able to associate user behavior data with past data collected

Question 39

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

Question 40

Which report shows a visual representation of user interactions on your website?

A) Landing Pages report
B) Behavior Flow report
C) Content Drilldown report
D) Treemaps report

Question 41

Assigning a value to a Google Analytics Goal allows you to do which of the following?

A) Track actual revenue from your conversions
B) Analyze the conversion funnel on your website
C) Compare goal conversions and measure changes and improvements to your site
D) Track real-time revenue for your business

Question 42

If you want to track users and sessions across multiple domains, what must you set up?

A) Cross-domain tracking
B) AdWords Linking
C) Ad Exchange Linking
D) Data Import

Question 43

Complete the definition of "digital analytics" by choosing the best option to fill in the blanks for the statement below. "Digital analytics" is the analysis of qualitative and (A. ___________________ data from your business and the competition to drive a (B. ___________________ of the online experience that your (C. ___________________ and potential customers have which translates to your desired (D. ___________________.

A) numeric, continual change, customers, audience
B) quantitative, continual improvement, customers, outcomes
C) numeric, continual improvement, customers, audience
D) quantitative, continual change, customers, outcomes

Question 44

Once you have deleted a view, you have a limited number of days to restore that view.

Question 45

What is the first step of analytics planning?

A) Document your technical infrastructure
B) Implement Google Analytics
C) Create your implementation plan
D) Define your overall measurement plan and business objectives

Question 46

Which report indicates the last page users viewed before leaving your website?

A) All Pages report
B) Landing Pages report
C) Exit Pages report
D) Pages report

Question 47

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

A) 2
B) 0
C) 1
D) 3

Question 48

Which report can compare metrics based on user acquisition date over a series of weeks?

A) User Explorer report
B) Users Flow report
C) Cohort Analysis report
D) Active Users report

Question 49

By default, when will Google Analytics NOT be able to identify sessions from the same user?

A) When the sessions happen in the same browser on the same day
B) When the sessions happen in different browsers on the same device
C) When the sessions happen in the same browser on the same device
D) When the sessions share the same browser cookie

Question 50

Custom Dimensions can be used as which of the following?

A) Primary dimensions in Custom Reports
B) Secondary dimensions in Standard reports
C) All of the above
D) Secondary dimensions in Custom Reports

Question 51

Sharing a Custom Report will share the data in that report.

Question 52

Which of these can be imported to define a remarketing audience?

A) Custom Segment
B) Custom Report
C) Custom Dimension
D) Custom Metric

Question 53

What is a "secondary dimension" in Google Analytics?

A) A visualization that allows you to understand the impact of your data.
B) An additional widget you can add to a dashboard for more specific analysis.
C) An additional dimension you can add to a report for more specific analysis.
D) An additional metric you can add to a report for more specific analysis.

Question 54

Which campaigns require you to add manual tags to destination URLs for tracking?

A) AdWords and email campaigns
B) Email campaigns
C) AdWords campaigns
D) None of the above

Question 55

Digital analytics is:

A) the analysis of quantitative data from your business
B) a process of continual improvement of the online experience
C) the analysis of qualitative data from your business
D) the analysis of data from your business and the competition
E) all of these answers are correct

Question 56

You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

Question 57

What URL tag does AdWords add to the destination URL using autotagging?

A) urlid=
B) adid=
C) utm=
D) gclid=

Question 58

Which of these is NOT a benefit of using segments in your data analysis?

A) You can analyze users by single or multi-session conditions
B) You can isolate and analyze specific conversion paths using conversion segments
C) You can compare behavior metrics for groups of users like Converters vs non Converters
D) You can permanently modify the data in your view

Question 59

Which reports require you to activate Advertising Features?

A) Demographics and Interests reports
B) Cohort Analysis reports
C) Geo reports
D) Real-time reports

Question 60

Which report helps identify which browsers may have had problems with your website?

A) The Active Users report
B) The New vs Returning report
C) The Source/Medium report
D) The Browser & OS report

Question 61

To track website behavior data with Google Analytics, which steps will you need to complete?

A) Install Google Analytics software on your desktop
B) Create an Analytics account
C) Add the Analytics tracking code to each page of your site
D) Download the Analytics app

Question 62

You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

A) Real-Time
B) Intelligence
C) Annotations
D) Secondary dimensions

Question 63

In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics?

A) You need to start collecting Real-Time Data.
B) The default session timeout length is set dynamically by Google Analytics and you cannot change it.
C) Users typically spend less than 2 minutes on each page of your site.
D) The average length of videos on your site is 35 minutes.

Question 64

When will Google Analytics end a default session?

A) After 30 minutes, regardless of user activity on your website
B) Once the user opens another browser window
C) When a user is inactive on your site for 30 minutes or more or closes a browser window
D) At noon every day

Question 65

Which of the following would you use to set up a custom alert?

A) Intelligence
B) Real-Time
C) Conversions
D) Content

Question 66

When do Google Analytics Terms of Service permit sending personally identifying information (PII. to Google?

A) when encrypted
B) in custom campaigns only
C) never

Question 67

Which are the four main parts of the Google Analytics platform?

A) Configuration, Processing, Reporting, and Recollection
B) Configuration, Collection, Progressing, and Reporting
C) Collection, Configuration, Processing, and Reporting
D) Collection, Processing, Continuation, and Reporting

Question 68

The demographics and interest category information in Google Analytics comes from:

A) the DoubleClick third-party cookie
B) Google Tag Manager
C) survey data filled out by users
D) Information that you upload from your CRM
E) The AdWords first-party cookie

Question 69

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

A) Google Analytics does not keep track of sessions by default
B) The visitor's session expires after 5 minutes of inactivity
C) The visitor's session expires once the visitor has exited your site
D) The visitor's session expires after 30 minutes of inactivity

Question 70

Which of the following should be the first step you complete during the analytics planning process?

A) Implement Google Analytics
B) Create your implementation plan
C) Define your overall measurement plan and business objectives
D) Maintain and refine your plans
E) Document your technical infrastructure

Question 71

A session in Google Analytics consists of:

A) The reports generated by users over a specific period of time
B) Interactions or hits from a specific user for all time
C) Interactions or hits from a specific user over a defined period of time
D) A group of users getting together in person to discuss analytics

Question 72

What is the order of steps when defining a measurement plan?

A) Business objectives > key actions > KPIs
B) KPIs > key actions > business objectives
C) Key actions > KPIs > business objectives
D) Business objectives > KPIs > key actions

Question 73

Once your Google Analytics data has been processed, it cannot be changed.

Question 74

It's important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?

A) collecting user information for sales teams to connect with potential leads
B) selling products or services
C) encourage engagement and frequent visitation
D) all these options are equally relevant as business objectives for content publishers

Question 75

In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics?

A) The games on your site are highly interactive.
B) A typical session on your site involves filling out at least 3 forms.
C) The default session timeout length is set dynamically by Google Analytics and you cannot change it.
D) The average length of videos on your site is 35 minutes.
E) The average article on your site takes 4 minutes to read.

Question 76

When Google Analytics processes data, one of the main tasks it completes is organizing hits into:

A) users and sessions
B) cohorts and interactions
C) registered users and browsers
D) purchasers and browsers

Question 77

Once Google Analytics processes the data it collects, it's stored in a database where it can't be changed.

Question 78

You can change the default 30 minute session timeout in Google Analytics.

Question 79

By default, an Analytics session ends when inactive for:

A) 15 minutes
B) 30 minutes
C) 45 minutes
D) 60 minutes

Question 80

Which of the following would you use to exclude rows with fewer than 10 visits?

A) table sort
B) primary dimension
C) secondary dimension
D) table filter
E) pivot table