Deck 10: LookML Developer

Question 1

What report indicates where users start or exit the conversion funnel?

A) Goal Flow
B) Treemaps
C) User Timings
D) Cohort Analysis

Answer 1

Goal Flow

Question 2

Which kinds of hits does Google Analytics track?

A) Pageview
B) All of the above
C) Transaction
D) Event

Answer 2

All of the above

Question 3

What data is Google Analytics Goals unable to track?

A) Making a purchase
B) Watching a video
C) Signing up for a newsletter
D) Customer's lifetime value

Answer 3

Customer's lifetime value

Question 4

Which three campaign parameters are recommended to manually track campaigns?

A) Campaign, Content, and Term
B) Medium, Source, and Content
C) Source, Content, and Term
D) Medium, Source, and Campaign

Question 5

To track users and sessions across multiple domains, what first must be set up?

A) Ad Exchange Linking
B) Cross-domain tracking
C) Google Ads Linking
D) Data Import

Question 6

When does the Analytics tracking code send a pageview hit to Google Analytics?

A) Every time a user adds an item to an online shopping cart
B) Every time a user searches on a website
C) Every time a user clicks a video on a website
D) Every time a user loads a webpage with embedded tracking code

Question 7

What type of Custom Report shows a static sortable table with rows of data?

A) Flat Table
B) Pivot Table
C) Explorer
D) Map Overlay

Question 8

What criteria could not be used to create a Dynamic Remarketing audience?

A) Users who viewed a homepage
B) Users who viewed product-detail pages
C) Users who viewed a search result page on a website
D) Users who returned an item they purchased

Question 9

What is a "metric" in Google Analytics?

A) The numbers in a data set often paired with dimensions
B) A dimension that can help analyze site performance
C) The dates in a date range
D) A segment of data separated out in a report for comparison

Question 10

The default session timeout duration in Google Analytics is how many minutes?

A) 20
B) 5
C) 10
D) 30

Question 11

Which reports require the activation of Advertising Features?

A) Real-time reports
B) Demographics and Interests reports
C) Geo reports
D) Cohort Analysis reports

Question 12

Which user characteristic may NOT be used to change keyword bids in Google Ads?

A) ad preference
B) device
C) location
D) time of day

Question 13

What report shows the percent of site traffic that visited previously?

A) New vs Returning report
B) Frequency & Recency report
C) Referrals report
D) Sales Performance report

Question 14

What is the "Bounce Rate" in Google Analytics?

A) Percentage of sessions in which a user exits from a homepage
B) Number of times users returned to a website in a given time period
C) Percentage of total site exits
D) Percentage of visits when a user landed on a website and exited without any interactions

Question 15

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

A) Users Flow report
B) Active Users report
C) Cohort Analysis report
D) User Explorer report

Question 16

What feature would be used to collect how many times users downloaded a product catalog?

A) Calculated Metrics
B) Custom Dimension
C) Event Tracking
D) Custom Report

Question 17

View filters may be applied retroactively to any data that has been processed.

Question 18

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

A) Goals reports
B) Multi-Channel Funnel reports
C) Ecommerce reports
D) Acquisition reports

Question 19

What report shows the percentage of traffic that previously visited a website?

A) Interests > Affinity categories report
B) All traffic > Referrals report
C) Behavior > New vs returning report
D) Behavior > Frequency and Recency report

Question 20

What is used to create Smart Goals?

A) Machine-learning algorithms
B) Analytics Goals
C) Remarketing audience
D) Custom Reports

Question 21

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

A) Just after the opening tag
B) Just before the closing tag
C) Just before the closing tag
D) Just after the opening tag

Question 22

What feature must be enabled to use Multi-Channel Funnels?

A) Goals or Ecommerce
B) Custom Dimensions
C) In-page Analytics
D) Advertising Features

Question 23

What cannot be collected by the default Analytics tracking code?

A) Device and operating system
B) Browser language setting
C) User's favorite website
D) Page visits

Question 24

What is a "secondary dimension" in Google Analytics?

A) An additional report dimension for more specific analysis
B) A dashboard widget that offers more specific analysis
C) An additional report metric for more specific analysis
D) A visualization to understand the impact of data

Question 25

What does assigning a value to a Google Analytics Goal enable?

A) Track real-time business revenue
B) Analyze a website conversion funnel
C) Track actual revenue from conversions
D) Compare goal conversions and measure changes to a website

Question 26

What campaign parameter is not available by default in Google Analytics?

A) utm_adgroup
B) utm_content
C) utm_source
D) utm_medium

Question 27

What feature is required to collect the number of comments users posted to a web page?

A) Custom Dimension
B) Calculated Metric
C) Custom Channel Groupings
D) Custom Metric

Question 28

What report provides data on how specific sections of a website performed?

A) Location report
B) Content Drilldown report
C) Frequency and Recency report
D) Top Events report

Question 29

What model represents the hierarchical structure of a Google Analytics account?

A) Property > Account > View
B) View > Account > Property
C) Account > View > Property
D) Account > Property> View

Question 30

What would prevent data from appearing in a Custom Report?

A) Too many dimensions in a Custom Report
B) Custom Report isn't shared with users in the same view
C) Too many metrics in a Custom Report
D) A filter that removes all the data

Question 31

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

A) Hit
B) Product
C) User
D) Session

Question 32

Which parameters can be included with an event hit for reporting?

A) Category, Action, Label, Value
B) Category, Action, Label, Total Events
C) Category, Action, Label, Unique Events
D) Event, Category, Action, Label

Question 33

Views can include website data collected before the view was created.

Question 34

How would a view filter be configured to include only users from Brazil and Argentina?

A) Filter 1: include Argentina > Filter 2: include Brazil
B) Filter 1: include Brazil > Filter 2: include Argentina
C) Filter 1: include Brazil or Argentina
D) Filter 1: exclude all countries except Brazil and Argentina

Question 35

What report indicates the pages of a website where users first arrived?

A) Pages report
B) All Pages report
C) Landing Pages report
D) Location report

Question 36

When does the tracking code send an event hit to Google Analytics?

A) Every time a user performs an action with event tracking implemented
B) Every time a user makes a reservation
C) Every time a user performs an action with pageview tracking implemented
D) Every time a user adds an event to their calendar

Question 37

What criteria cannot be used to create a Custom Segment?

A) Ad type
B) Metrics
C) Sequences of user actions
D) Dimensions

Question 38

If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

A) 2
B) 1
C) 6
D) 3

Question 39

In views that don't have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

Question 40

What scope levels available for dimensions and metrics?

A) Location-level, duration-level, product-level, or user-level scope
B) Hit-level, session-level, product-level, or user-level scope
C) Event-level, duration-level, transaction-level, or user-level scope
D) Event-level, session-level, transaction-level, or user-level scope

Question 41

Filters cannot perform what action on collected data?

A) Exclude traffic from particular IP addresses
B) Include data from specific subdomains
C) Convert dynamic page URLs to readable text strings
D) Include shopping preferences