Deck 13: Using Media Advocacy to Influence Policy

Question 1

The __________ and ____________ do not consider issues unless they are visible, and they are not visible unless the news has brought them to light.

A) Senators, legislators
B) Advocates, opposition
C) Public, policymakers
D) Left wing, right wing
E) None of the above

Answer 1

C

Question 2

_______________ harnesses the power of the news to mobilize advocates and apply pressure for policy change.

A) Media advocacy
B) Slander of public opposition
C) Social accountability
D) Mud slinging
E) Authentic flattery

Answer 2

A

Question 3

Changing a regulation may require focusing on different targets depending on the stage of development of the issue. The _____________ is the person or body (e.g., school board or city council) who has the power to make the necessary change.

A) Secondary target
B) Main objective
C) Bullseye
D) Primary target
E) Engaged audience

Answer 3

D

Question 4

According to George Lakoff, cognitive linguist, the first level of messages is the articulation of core values including all of the following except:

A) Fairness
B) Justice
C) Self-righteousness
D) Human dignity
E) None of the above

Question 5

Which of the following is a general strategy for getting in the news?

A) Creating news
B) Piggybacking on breaking news
C) Paying for advertising
D) Social media
E) All of the above

Question 6

The practice of _____________ , defined by the WHO as "the absence of avoidable or remediable differences among groups of people, whether those groups are defined socially, economically, demographically, or geographically."

A) Health equity
B) Barrier removal
C) Social injustice
D) Discrimination
E) Social determinants of health

Question 7

Examples of health equity interventions and policies include all of the following except:

A) Expanding educational and career opportunities for marginalized people of color
B) Providing opportunities for immigrants to integrate into society without sacrificing their language or cultural identity
C) Maintaining and strengthening the criminal justice system
D) Protecting communities of color against displacement
E) Ensuring access to healthy foods; and creating inviting spaces for physical activity

Question 8

Which of the following are broad strategies that can be useful when framing health equity messages?

A) Connecting disparities to specific injustices
B) Naming and identifying privilege
C) Describing how equitable policies benefit all of society
D) All of the above
E) None of the above

Question 9

Health education specialists can harness the power of the news media to advance healthy public policy and their effectiveness can be increased by all of the following except:

A) Developing an overall strategy
B) Learning about how the news media operate
C) Developing a message that frames that issue from a public health perspective
D) Understanding how to attract journalist attention
E) Using intimidation to assure their story is covered

Question 10

Public health practitioners tend to overlook the power of the news media to influence change.

Question 11

Media coverage of the issue will let policymakers realize that no one is paying attention to or cares about their vote or position that will be part of the public debate.

Question 12

Media advocacy, on the other hand, focuses on the "power gap," viewing health problems as arising from a lack of power to create change in social and physical environments.

Question 13

The Truth Campaign's use of paid advertising is an example of a powerful media advocacy strategy known as piggybacking, an approach that aims to co-opt the branding techniques used by tobacco, soda, and other industries to market harmful products to young people.

Question 14

Social media should be embedded in a digital strategy, which just like media advocacy in general begins by establishing clear objectives.

Question 15

Although the passage of civil rights legislation in the 1960s ended many legalized forms of discrimination, a large body of evidence shows institutional and structural racism and discrimination continue to harm the health of a great many individuals and communities today.

Question 16

One of the most insignificant challenges in communicating about health equity is the perception that policies aimed at promoting the well-being of specific groups will necessarily detract from the welfare of others.

Question 17

Because the default frame of individualism implies problem solving through self-reliance, it is important for advocates to use language that reinforces values of interdependence and shared responsibility.

Question 18

Social math is the art of making small numbers appear less significant, usually by breaking them down and making a relevant, vivid comparison.

Question 19

What ways can advocates be successful attracting journalists to a story?

Question 20

What does it mean to avoid murky strategy and how can you be successful?