Deck 7: Planning Health Communication Interventions

Question 1

In the health communication planning cycle, analysis of the problem, the ecological setting, the core intervention strategy, and the affected populations is part of which of the following?

A) Macro plan
B) Strategic health communication plan
C) Implementation plan
D) Evaluation plan

Answer 1

A

Question 2

During the educational and ecological assessment phase of the PRECEDE-PROCEED Model, which of the following is not considered?

A) Quality of life
B) Predisposing factors
C) Reinforcing factors
D) Enabling factors

Answer 2

A

Question 3

Which of the following is not a question asked by the BEHAVE framework?

A) Who are you trying to reach?
B) What do you want them to do?
C) How should we brand the health communication campaign?
D) Which actions will most effectively address these factors?

Answer 3

C

Question 4

Which survey focuses on attitudes and behaviors across the cancer continuum and asks questions about health information seeking, impact of media on decision making, and patient provider communication?

A) Behavioral Risk Factor Surveillance System (BRFSS)
B) Youth Risk Behavior Surveillance System (YRBSS)
C) Health Information National Trends Survey (HINTS)
D) National Health Interview Survey (NHIS)

Question 5

Going to the location where the intended audience would encounter information or acquire a product and inviting them into an interview is the definition of which kind of research method?

A) In-depth interviews
B) Observations
C) PhotoVoice
D) Intercept interviews

Question 6

Which of the following is an example of loss framed messaging?

A) Phrases such as, "If you keep smoking, you lose control of your health."
B) Having healthy food options cost less than unhealthy food options on a concessions menu
C) Phrases such as, "When you quit smoking, you take control of your health."
D) Phrases such as, "If you quit smoking, you could add years onto your life."

Question 7

Which of the following is not a suggested element of a creative brief?

A) Target audience segment
B) Distribution opportunities
C) Literature review
D) Support statements/reasons

Question 8

Which model works backwards from a desired state of health and asks what environment, genetic, behavior, individual motivation, or administrative policy is necessary to create the healthy state?

A) Health belief model
B) PRECEDE-PROCEED model
C) Ecological model
D) Transtheoretical model

Question 9

Primary data is data that you get from existing sources such as the local health department or the Centers for Disease Control and Prevention.

Question 10

Settings include places where an audience goes to receive your message and places where the media reaches them, like radio and television programs and online environments.