Deck 9: Consumer Engagement and Technology
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Deck 9: Consumer Engagement and Technology
1
Which of the following is not an example of a nudge?
A) A government-enforced monetary penalty for not purchasing health insurance
B) Placement of healthy food options at a central display in the grocery store
C) Making investing into a 401k retirement plan the default option when starting a new job
D) A digital watch providing a "steps goal" to encourage physical activity
A) A government-enforced monetary penalty for not purchasing health insurance
B) Placement of healthy food options at a central display in the grocery store
C) Making investing into a 401k retirement plan the default option when starting a new job
D) A digital watch providing a "steps goal" to encourage physical activity
A
2
An ecological model of healthcare considers:
A) Attitudes of trust of patients toward physicians
B) The role of retail stores in influencing health behaviors
C) The presence of Instagram celebrities as sources of health information
D) All of the above.
A) Attitudes of trust of patients toward physicians
B) The role of retail stores in influencing health behaviors
C) The presence of Instagram celebrities as sources of health information
D) All of the above.
D
3
The "organization of a context in which people make decisions" was termed by Richard Thaler as
A) Culture
B) Ecology
C) Choice architecture
D) The built environment
A) Culture
B) Ecology
C) Choice architecture
D) The built environment
C
4
Gwenyth Paltrow, a Hollywood actress, has also made a fortune as:
A) A fitness guru for Crossfit
B) A brand spokesperson on Instagram
C) The leader of a religious cult known as Paltrownica
D) The founder of a wellness company called Goop
A) A fitness guru for Crossfit
B) A brand spokesperson on Instagram
C) The leader of a religious cult known as Paltrownica
D) The founder of a wellness company called Goop
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5
A study on the influence of social comparisons on exercise behavior suggests:
A) Exercising in proximity to more fit peers encourages greater effort
B) Exercising in proximity to less fit peers encourages complacency, resulting in discouragement
C) Exercising in proximity to more fit peers results in discouragement
D) Exercising in proximity to peers of visibly lesser or greater fitness has no effect on fitness behavior
A) Exercising in proximity to more fit peers encourages greater effort
B) Exercising in proximity to less fit peers encourages complacency, resulting in discouragement
C) Exercising in proximity to more fit peers results in discouragement
D) Exercising in proximity to peers of visibly lesser or greater fitness has no effect on fitness behavior
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6
The most common source of medical advice among Americans is:
A) Their physician
B) The Internet
C) Friends or family
D) Television
A) Their physician
B) The Internet
C) Friends or family
D) Television
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7
Instagram influencers have been shown to be trusted as sources as advice for decisions related to:
A) Voting
B) Childhood vaccinations
C) Nutrition decisions
D) All of the above
A) Voting
B) Childhood vaccinations
C) Nutrition decisions
D) All of the above
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8
Issues with utilizing patient-generated data to improve health outcomes include:
A) Physicians lacking the tools and resources to process the data
B) Patients using their data-collecting devices incorrectly
C) Physicians of older generations failing to understand new technologies
D) All of the above
A) Physicians lacking the tools and resources to process the data
B) Patients using their data-collecting devices incorrectly
C) Physicians of older generations failing to understand new technologies
D) All of the above
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9
Theories of religion can directly help us to understand the phenomenon of
A) Social comparisons
B) Declining trust in physicians
C) The appeal of wellness products
D) Nudges
A) Social comparisons
B) Declining trust in physicians
C) The appeal of wellness products
D) Nudges
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10
In all cases, the placement of information technologies in the hands of patients make them:
A) More behaviorally complex agents
B) More likely to believe misinformation
C) Less likely to trust their physician
D) Easier for physicians to manage
A) More behaviorally complex agents
B) More likely to believe misinformation
C) Less likely to trust their physician
D) Easier for physicians to manage
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