Deck 24: Visual Qualitative Research

Question 1

Adoption of ____________ methods has been most widespread among qualitative researchers, many of whom are adept at using several methods in combination.

A) Rhetorical
B) Visual

Answer 1

B

Question 2

A realist ontology assumes that images-like language-are used to construct and represent the social world in ways which bring it into being.

Answer 2

False

Question 3

Reflexive visual research is more likely to be collaborative.

Answer 3

True

Question 4

Photo-elicitation is sometimes referred to as the ____________ method

A) Videographic
B) Photovoice

Question 5

In the photo elicitation method, visual data is used as a:

A) Prop
B) Mnemonic
C) Prompt
D) Artifact

Question 6

A disadvantage of the use of diaries is the lack of ____________ that the researcher has over their content

A) Control
B) Input

Question 7

Sampling for online images is likely to be __________ in nature

A) Random
B) Purposive

Question 8

A key method used to explore embodied relationships to material things is material interviews.

Question 9

Object interviewing is popular amongst which research tradition?

A) Economics Research
B) Consumer Culture Research
C) Organisational Research
D) Strategy Research

Question 10

Visual ethnography is usually associated with the ___________ meaning of imagery.

A) Cultural
B) Rhetorical

Question 11

Which method has received the most attention in visual ethnography?

A) Video diaries
B) Photographs
C) Webcams
D) Introspective videos

Question 12

The documentary can also be used as a means of visual elicitation based on participants' responses to viewing the film and also as a method of respondent validation.

Question 13

What does the acronym GVPA stand for?

A) General visual pattern analysis
B) General visual profile analysis
C) Grounded visual programmable artefact
D) Grounded visual pattern analysis

Question 14

Semiotic analysis focuses on understanding how __________ is conveyed via widely recognised and understood cultural systems.

A) Meaning
B) Imagery