Deck 10: Structured Interviewing

Question 1

The research interview is a more prominent data collection strategy in quantitative rather than qualitative research.

Answer 1

False

Question 2

Which of the following is not a source of error in survey research?

A) Poorly worded question
B) Memory problems on behalf of the interviewee
C) The way information is recoded by the interviewer
D) The prestige of the organisation collecting the data

Answer 2

D

Question 3

In a semi-structured interview, the questions are very specific rather than general.

Answer 3

False

Question 4

In a focus group, interviewees discuss a topic in a focussed yet individual way.

Question 5

Which of the following is not an advantage of telephone over personal interviews?

A) They are cheaper and easier to administer
B) Research evidence suggests that people prefer being interviewed over the phone rather than in person
C) Telephone interviews are easier to supervise than personal interviews
D) Personal interviews are sometimes affected by the characteristics of the interviewer and telephone interviewing removes this source of bias

Question 6

Which of the following are limitations of telephone interviewing compared to personal interviewing? Please select all that apply.

A) They are unlikely to be sustainable beyond 20-25 minutes
B) They are more effective for sensitive issues like workplace bullying or substance abuse
C) The quality of data from telephone interviewing is superior to that obtained from personal interviews
D) Telephone interviews achieve slightly slower response rates than personal interviews

Question 7

Which of the following are not considerations on the issue of question order? Please select all that apply.

A) Questions need to be somewhat uniform
B) Researchers need to be sensitive to the possible implications of the effect of early questions on answers to subsequent questions
C) The most challenging questions should be asked first
D) Question order should not be varied

Question 8

Probing is unproblematic for any researcher employing a structured interview method.

Question 9

What is another name for "show cards" in an interview study?

A) Trump Cards
B) Vision Cards
C) Highlight Cards
D) Flash Cards

Question 10

Which of the following areas would a researcher not need training in to conduct an interview?

A) Contacting perspective respondents and providing an introduction to the study
B) Using appropriate styles of probing
C) Being able to maintain eye contact
D) Recording exactly what is said

Question 11

Which of the following best describes social desirability bias?

A) Respondents will only provide answers to interviewers they regard as socially desirable
B) Respondents answers to questions are related to their perception of the social desirability of those answers
C) Interviewers will often try to steer respondents toward the most socially desirable response
D) Market researchers will only interview those who they feel are the most socially desirable

Question 12

What does acquiescence refer to in an interview study?

A) Where people agree with a whole set of questions or items
B) Where people agree or disagree with a whole set of questions or items
C) Where the researcher dominates the interview
D) Where the interviewee dominates the interview

Question 13

How can acquiescence be avoided in an interview study?

A) By agreeing with everything the interviewee says
B) By asking some questions in the opposite way from the rest of the questions
C) By being confrontational with the interviewee
D) By taking firm control of the interview

Question 14

What is the best way to overcome the so-called "problem of meaning" in structured interview research?

A) Correcting for it
B) Having inter-coder reliability
C) Ignoring it
D) Doing multiple studies