Deck 7: Presenting Your Information Effectively

Question 1

Pre-suasion is:

A) Preparing your argument before you present it
B) The research that goes into a needs assessment
C) Selecting a target that will be easily persuaded by your argument
D) Priming a target to pay more attention to your argument

Answer 1

D

Question 2

______ information is the set of facts in your argument, ____________ information relates to how the situation appears.

A) persuasive, pre-suasive
B) contextual, format
C) persuasive, presentation
D) substantive, contextual

Answer 2

D

Question 3

How should you choose your presentation format? (telephone call, in writing or in person)

A) Choose the approach that will be most convincing for your target
B) Choose the approach with which you have the most experience
C) Always present in person, advocacy is only effective face-to-face
D) Use each step progressively, write a letter, call, and then follow up in person

Answer 3

A

Question 4

Only advocate directly to a target, their aides and staffers aren't worth your time.

Question 5

What is the order of the role of media in advocacy?

A) Information?Public Opinion?Media?Decision-Makers
B) Decision-Makers?Information?Media?Public Opinion
C) Public Opinion?Information?Media?Decision-Makers
D) Information?Media?Public Opinion?Decision-Makers

Question 6

Which of the following are ways that reporters help shape their messages? (circle all that apply)

A) Highlighting
B) Selecting
C) Editing
D) Funding
E) Distracting

Question 7

Which of the following is not one of Day's (2000) stages in setting up a media campaign?

A) Developing the strategy and pretesting the message
B) Monitoring results and refining the strategy
C) Purchasing ad time
D) Implementing the campaign
E) All of the above are stages

Question 8

Which of the following is true regarding the relationship of detail in your message to the amount of time you have to present?

A) If your time is limited, limit the amount of detail you give
B) If your time is limited, use as much detail as possible to strengthen the message
C) If your time is limited, do not change the amount of detail, change the structure of your message
D) If your time is limited, ask for a second session so that you can give your presentation in full detail

Question 9

Which is typically longer- a letter to the editor? Or an editorial?

A) Letter to the editor
B) Editorial

Question 10

Some research suggests that:

A) people are more likely to protect themselves from negative events than to push for positive outcomes
B) people are more likely to push for positive outcomes than want to hear about negative events
C) people are more likely to want only positive information and negative outcomes should not be discussed
D) people want to hear about negative events, only when equally balanced by positive outcomes