Deck 11: Shaping Your Brand: Marketing Yourself As a DNP Graduate

Question 1

According to Beals (2008), an elevator pitch should _________.

A) contain specific pieces of information about the DNP
B) include items of interest to your audience
C) be brief, descriptive and paint a compelling picture
D) take no longer than three minutes to say it

Answer 1

C
Explanation: The elevator pitch is a short statement taking 60 seconds or less to introduce yourself to others and should include your expertise, why you are unique, be descriptive and paint a compelling picture.

Question 2

An important component of making a good first impression is the ________, as discussed in Sakar (2015).

A) firm handshake
B) loose handshake
C) professional attire
D) debriefing session

Answer 2

A
Explanation: While dressing professionally and debriefing may be helpful, Sakar described how having a firm handshake conveys confidence and recommended practicing shaking hands and getting feedback from others about your handshake.

Question 3

In order to ascertain the most appropriate attire to wear to be interviewed, Pagana recommends that you ________.

A) be attentive to the attire of others who work in the organization
B) read blogs from experts in business attire
C) rely on your own personal style and flair for attire
D) fall back on attire that you have worn in previous work settings

Answer 3

A
Explanation: Pagana recommends observing other professionals who work in the organization for which you are interviewing to identify the most appropriate attire.

Question 4

When networking with professionals, Pagana suggests that DNP graduates should ________.

A) shake hands with everyone in the room
B) not shake hands with everyone in the room
C) monopolize conversations with others
D) not hand out business cards

Question 5

Jacobs provides recommendations to the DNP graduate who is speaking with media in interviews. Jacobs' recommendations include all of the following, EXCEPT ________?

A) ensure that you are well-balanced in your stance
B) ensure that you make good eye contact with each person
C) your hair should be neat and you should not touch it
D) your hands should remain folded or in your pockets

Question 6

Dr. Secor, who was interviewed for Chism, noted that she was more ________ about using media to increase nurse visibility after earning her DNP.

A) worried
B) hesitant
C) passionate
D) reticent

Question 7

You are preparing for an interview at which you will be interviewing for a post-graduate DNP position. Your potential employers likely have little understanding of the DNP degree and why you are obtaining it. Using Pagana's (2008) discussion points, compose informed and succinct responses to each of the six (6) discussion points, providing support for each and ensuring that you integrate specifics about the DNP degree in each response.
Responses should be one to two paragraphs in length.
Tips: You would do well to include the six discussion points in your composition. Ensure that you provide support or a rationale for each of your responses to the discussion points using critical thinking and that you clearly include points about the DNP degree.

Question 8

Chism suggests that DNP students or graduates become active speakers in a variety of settings in order to market themselves, share their expertise, and educate others about the DNP. Chism notes several settings that you could become involved in or speak about the DNP. After identifying at least two settings in which you would most likely be able or willing to volunteer to speak, identify the likely audience and compose speech talking points you would include to each audience in each setting and why.
Responses should be one to two paragraphs in length.
Tips: You might find it helpful to first list the venues in your area or locale, along with the audiences (which need to be unique), before narrowing down the two you would most likely want to speak publicly. Compose two different short speech talking point sets and describe why you included the information that you did. Speech content needs to logically relate to each audience.

Question 9

Media provides opportunities for DNP graduates to both market themselves and emphasize their expertise. Using Jacobs' 'Four Cs' of communication and Chism's suggestions, compose a 30-second to one-minute message that also includes one anecdote in which you describe the DNP degree and explain its value and your expertise. Ensure that you avoid jargon.
Responses should be one to two paragraphs in length.
Tips: As noted by Jacobs, the 'Four Cs' should be included in your message. The anecdote should either demonstrate how a practicing DNP graduate can produce better patient outcomes or something similar. You might be able to compose a better message by identifying the specific media outlet.

Question 10

As a DNP student or graduate, you would be wise to consider creating a pamphlet to educate others, especially those who might hire you, about the DNP degree and why you pursued the DNP. Using Chism's suggestions and ideas as a baseline, compose an outline of the information you would include in a pamphlet to educate possible employers about the DNP degree and why you pursued it. What information would you consider to be the most important to include and why? Ensure you identify the potential employers in your outline. Responses should be one to two paragraphs in length.
Tips: Utilize the suggestions provided by Chism to compose your outline, which will vary depending on your potential employers. However, the outline and strategies, along with creating a positive impression, need to logically flow from your selected potential employers and be specific.