Deck 4: Elasticity
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Deck 4: Elasticity
1
Elasticity is:
A) a measure of changing market conditions brought on by a recession.
B) a measure of the sensitivity or responsiveness of one variable to another in response to price or income changes.
C) a function of price in an expanding economy.
D) a measure of sensitivity to demand in an expanding economy when income increases.
A) a measure of changing market conditions brought on by a recession.
B) a measure of the sensitivity or responsiveness of one variable to another in response to price or income changes.
C) a function of price in an expanding economy.
D) a measure of sensitivity to demand in an expanding economy when income increases.
B
2
A measure of the sensitivity or responsiveness of one variable to another is:
A) price.
B) demand.
C) supply.
D) elasticity.
A) price.
B) demand.
C) supply.
D) elasticity.
D
3
_____ is an economic variable.
A) Price
B) Size
C) Color
D) Age
A) Price
B) Size
C) Color
D) Age
A
4
The economic variable in the numerator of the elasticity of demand equation is:
A) size.
B) color.
C) quantity.
D) price.
A) size.
B) color.
C) quantity.
D) price.
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5
The economic variable in the numerator of the elasticity of demand equation is:
A) size.
B) color.
C) quantity.
D) price.
A) size.
B) color.
C) quantity.
D) price.
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6
What is being measured when the impact of an economic variable (such as price) on quantity is measured?
A) Elasticity
B) Demand
C) Supply
D) Price
A) Elasticity
B) Demand
C) Supply
D) Price
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7
If the quantity demanded is not very responsive to a price change, then the demand curve would be:
A) unit elastic.
B) elastic.
C) inelastic.
D) vertical.
A) unit elastic.
B) elastic.
C) inelastic.
D) vertical.
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8
If the quantity demanded is very responsive to a price change, then the demand curve would be:
A) unit elastic.
B) elastic.
C) inelastic.
D) vertical.
A) unit elastic.
B) elastic.
C) inelastic.
D) vertical.
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9
The demand for a luxury good such as a designer handbag tends to be:
A) unit elastic.
B) elastic.
C) inelastic.
D) vertical.
A) unit elastic.
B) elastic.
C) inelastic.
D) vertical.
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10
Which of the following product pairs could best be considered substitute goods?
A) Peanut butter and jelly
B) Bagels and muffins
C) Hot dogs and buns
D) Steak and applesauce
A) Peanut butter and jelly
B) Bagels and muffins
C) Hot dogs and buns
D) Steak and applesauce
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11
The price elasticity of demand for a good is lower when:
A) there are few substitutes.
B) there are complement products.
C) there are a lot of substitutes.
D) the good is a luxury good.
A) there are few substitutes.
B) there are complement products.
C) there are a lot of substitutes.
D) the good is a luxury good.
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12
The more _____ a product is defined, the more substitutes are likely to be available, and the more price _____ it will be.
A) narrowly; elastic
B) narrowly; inelastic
C) broadly; elastic
D) broadly; unit elastic
A) narrowly; elastic
B) narrowly; inelastic
C) broadly; elastic
D) broadly; unit elastic
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13
Generally, demand is more _____ in the _____ because consumers can fully adjust to price changes.
A) elastic; short run
B) elastic; long run
C) unit elastic; long run
D) inelastic; short run
A) elastic; short run
B) elastic; long run
C) unit elastic; long run
D) inelastic; short run
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14
An example of a substitute good for steak is:
A) hamburger.
B) cereal.
C) cake.
D) jelly beans.
A) hamburger.
B) cereal.
C) cake.
D) jelly beans.
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15
Which one of the following factors influences the price elasticity of demand?
A) the slope of the supply curve
B) the recession number of buyers
C) inflation
D) the time frame
A) the slope of the supply curve
B) the recession number of buyers
C) inflation
D) the time frame
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16
Which good is the most elastic because it represents a large share of a consumer's budget?
A) salt
B) napkins
C) cotton balls
D) televisions
A) salt
B) napkins
C) cotton balls
D) televisions
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17
Demand for more expensive items tend to be more price _____ because they take up a large share of consumer budgets.
A) inelastic
B) unit elastic
C) zero elastic
D) elastic
A) inelastic
B) unit elastic
C) zero elastic
D) elastic
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18
Consumers are less responsive to price increases when a good is a:
A) large share of their budget.
B) frequently advertised item.
C) necessity.
D) branded good.
A) large share of their budget.
B) frequently advertised item.
C) necessity.
D) branded good.
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19
(Figure: The Market for Ford Mustangs) The price elasticity of demand for Ford Mustangs is:

A) .60
B) .67
C) 1.67
D) .40

A) .60
B) .67
C) 1.67
D) .40
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20
To overcome ambiguity related to the direction of the price change, economists use what is known as the _____ method to estimate the percentages of changes when calculating elasticities.
A) integral
B) percentage
C) estimation
D) midpoint
A) integral
B) percentage
C) estimation
D) midpoint
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21
(Figure: The Price Elasticity of Demand) Using the midpoint formula, calculate the price elasticity of demand between points a and b.

A) .007
B) 4.33
C) 1.32
D) .23

A) .007
B) 4.33
C) 1.32
D) .23
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22
(Figure: The Price Elasticity of Demand) Using the midpoint formula, calculate the price elasticity of demand between points a and c

A) .33
B) 3.00
C) 2.94
D) .02

A) .33
B) 3.00
C) 2.94
D) .02
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23
(Figure: The Price Elasticity of Demand) Using the midpoint formula, calculate the price elasticity of demand between points b and c

A) .18
B) .40
C) .45
D) 2.20

A) .18
B) .40
C) .45
D) 2.20
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24
Price elasticity is often expressed in terms of absolute value. Absolute value is:
A) a positive number with no real meaning.
B) a whole number that is less than zero.
C) a negative number that is less than zero.
D) the distance from zero in either direction.
A) a positive number with no real meaning.
B) a whole number that is less than zero.
C) a negative number that is less than zero.
D) the distance from zero in either direction.
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25
(Table: The Price of a Movie Ticket) Using the midpoint formula, what is the price elasticity of the demand for movie tickets?
A) 10
B) 3.33
C) .75
D) 1.32
A) 10
B) 3.33
C) .75
D) 1.32
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26
(Table: The Price of a Hamburger) Using the midpoint formula, what is the price elasticity of the demand for hamburgers?
A) .5
B) 1
C) 2.5
D) .01
A) .5
B) 1
C) 2.5
D) .01
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27
If the price elasticity of demand is 1.9, then price is relatively:
A) absolute.
B) unit elastic.
C) inelastic.
D) elastic.
A) absolute.
B) unit elastic.
C) inelastic.
D) elastic.
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28
If the price elasticity of demand is 0.6, then price is relatively:
A) absolute.
B) unit elastic.
C) inelastic.
D) elastic.
A) absolute.
B) unit elastic.
C) inelastic.
D) elastic.
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29
If the price elasticity of demand is 2.7, then price is relatively:
A) absolute.
B) unit elastic.
C) inelastic.
D) elastic.
A) absolute.
B) unit elastic.
C) inelastic.
D) elastic.
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30
If the price elasticity of demand is 0.2, then price is relatively:
A) absolute.
B) unit elastic.
C) inelastic.
D) elastic.
A) absolute.
B) unit elastic.
C) inelastic.
D) elastic.
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31
A price elasticity of 2.25 means that if price changes by 1%, then quantity will change by:
A) 2.25%.
B) .225%.
C) 22.5%.
D) 1.25%.
A) 2.25%.
B) .225%.
C) 22.5%.
D) 1.25%.
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32
A price elasticity of 1.25 means that if price changes by 10%, then quantity will change by:
A) 1.25%.
B) .125%.
C) 12.5%.
D) -1.25%.
A) 1.25%.
B) .125%.
C) 12.5%.
D) -1.25%.
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33
A price elasticity of .25 means that if price changes by 1%, then quantity will change by:
A) 2.25%.
B) .025%.
C) 0.25%.
D) 1.25%.
A) 2.25%.
B) .025%.
C) 0.25%.
D) 1.25%.
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34
A price elasticity of 0.25 means that if price changes by 10%, then quantity will change by:
A) 2.5%.
B) .125%.
C) 2.25%.
D) 1.25%.
A) 2.5%.
B) .125%.
C) 2.25%.
D) 1.25%.
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35
Demand for gasoline is less price elastic in the short run than in the long run because in the long run:
A) there is a lack of substitutes.
B) consumers have more time to adjust.
C) gasoline's share of a budget is unimportant.
D) gasoline is a luxury good.
A) there is a lack of substitutes.
B) consumers have more time to adjust.
C) gasoline's share of a budget is unimportant.
D) gasoline is a luxury good.
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36
Which price elasticity factor explains why inexpensive items (such as toothpicks) tend to have less elastic demand than expensive goods (like foreign air travel)?
A) availability of substitutes
B) share of budget
C) definition of a market
D) necessities
A) availability of substitutes
B) share of budget
C) definition of a market
D) necessities
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37
Which price elasticity factor explains why nonbranded goods (such as store-brand bleach) tend to have less elastic demand than branded goods (like Clorox bleach)?
A) time to adjust
B) share of budget
C) definition of a market
D) necessities
A) time to adjust
B) share of budget
C) definition of a market
D) necessities
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38
Which price elasticity factor explains why items such as a patented medicine tend to have less elastic demand than aspirin?
A) availability of substitutes
B) share of budget
C) deferred consumption
D) variety of uses
A) availability of substitutes
B) share of budget
C) deferred consumption
D) variety of uses
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39
Economists refer to a firm's unit sales as:
A) total revenue.
B) total sales.
C) quantity demanded.
D) demand.
A) total revenue.
B) total sales.
C) quantity demanded.
D) demand.
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40
Economists refer to a firm's profit as:
A) total revenue.
B) total sales.
C) quantity demanded.
D) revenue minus costs.
A) total revenue.
B) total sales.
C) quantity demanded.
D) revenue minus costs.
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41
Evan and Elaine sold 40 cups of lemonade at their neighborhood lemonade stand. Their total revenue equaled $120. What was the price per cup?
A) $1.20
B) $4.00
C) $3.50
D) $3.00
A) $1.20
B) $4.00
C) $3.50
D) $3.00
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42
The formula for calculating total revenue is:
A) TR = P ÷ Q
B) TR = P × Q
C) TR = Q ÷ P
D) TR = P + Q
A) TR = P ÷ Q
B) TR = P × Q
C) TR = Q ÷ P
D) TR = P + Q
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43
When the price elasticity of demand is _____, a price increase would result in _____ in total revenue.
A) elastic; an increase
B) inelastic; an increase
C) absolute; an increase
D) absolute; a decrease
A) elastic; an increase
B) inelastic; an increase
C) absolute; an increase
D) absolute; a decrease
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44
In general, when the price elasticity of demand is greater than 1 and a firm wants to increase total revenue, the firm should:
A) decrease prices.
B) increase prices.
C) advertise less.
D) advertise more.
A) decrease prices.
B) increase prices.
C) advertise less.
D) advertise more.
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45
In general, when the price elasticity of demand is less than 1 and a firm wants to increase total revenue, a firm should:
A) decrease prices.
B) increase prices.
C) advertise less.
D) advertise more.
A) decrease prices.
B) increase prices.
C) advertise less.
D) advertise more.
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46
If a firm raises its price and total revenue increases, then the price elasticity is:
A) elastic.
B) unit elastic.
C) inelastic.
D) absolute.
A) elastic.
B) unit elastic.
C) inelastic.
D) absolute.
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47
(Figure: Total Revenue) At which point is total revenue maximized?

A) a
B) b
C) c
D) d

A) a
B) b
C) c
D) d
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48
(Figure: Total Revenue) At which point is demand elastic?

A) a
B) c
C) d
D) e

A) a
B) c
C) d
D) e
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49
(Figure: Total Revenue) At which point is demand inelastic?

A) a
B) c
C) b
D) e

A) a
B) c
C) b
D) e
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50
The money that a business receives from the sale of a product, which is calculated as the price of the good times the quantity sold, is known as:
A) profit.
B) sales.
C) margin.
D) total revenue.
A) profit.
B) sales.
C) margin.
D) total revenue.
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51
If electricity prices rise substantially but quantity demanded does not decrease very much, then electricity is probably:
A) elastic.
B) inelastic.
C) unit elastic.
D) absolute.
A) elastic.
B) inelastic.
C) unit elastic.
D) absolute.
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52
If prices rise substantially on peanut butter and total revenue decreases significantly, then peanut butter is probably:
A) elastic.
B) inelastic.
C) unit elastic.
D) absolute.
A) elastic.
B) inelastic.
C) unit elastic.
D) absolute.
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53
If prices fall substantially on grapefruit juice and total revenue increases significantly, then grapefruit juice is probably:
A) elastic.
B) inelastic.
C) unit elastic.
D) absolute.
A) elastic.
B) inelastic.
C) unit elastic.
D) absolute.
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54
If prices rise substantially on milk and total revenue does not change significantly, then milk is probably:
A) elastic.
B) inelastic.
C) unit elastic.
D) absolute.
A) elastic.
B) inelastic.
C) unit elastic.
D) absolute.
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55
Demand tends to be more price elastic at _____ prices and more price inelastic at _____ prices.
A) lower; lower
B) lower; higher
C) higher; higher
D) higher; lower
A) lower; lower
B) lower; higher
C) higher; higher
D) higher; lower
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56
Demand tends to be more price inelastic at _____ prices and more price elastic at _____ prices.
A) lower; lower
B) lower; higher
C) higher; higher
D) higher; lower
A) lower; lower
B) lower; higher
C) higher; higher
D) higher; lower
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57
Total revenue maximized at the point of:
A) elasticity.
B) inelasticity.
C) unit elasticity.
D) absolute elasticity.
A) elasticity.
B) inelasticity.
C) unit elasticity.
D) absolute elasticity.
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58
Total revenue minus total cost is:
A) revenue.
B) profit.
C) sales.
D) net sales.
A) revenue.
B) profit.
C) sales.
D) net sales.
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59
As income rises, the demand for inferior goods:
A) increases.
B) decreases.
C) remains the same.
D) is absolute.
A) increases.
B) decreases.
C) remains the same.
D) is absolute.
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60
As income rises, the demand for hamburger (an inferior good) _____, and the demand for steak (a normal good) ______.
A) increases; decreases
B) decreases; increases
C) remains the same; increases
D) increases; remains the same
A) increases; decreases
B) decreases; increases
C) remains the same; increases
D) increases; remains the same
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61
As income rises, the demand for normal goods:
A) increases.
B) decreases.
C) remains the same.
D) is absolute.
A) increases.
B) decreases.
C) remains the same.
D) is absolute.
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62
As incomes decline, which of the following would likely see an increase in demand?
A) luxury cars
B) dollar stores
C) designer handbags
D) second homes
A) luxury cars
B) dollar stores
C) designer handbags
D) second homes
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63
As incomes increase, which of the following would likely see the largest increase in demand?
A) gum
B) luxury cars
C) hot dogs
D) thrift store purchases
A) gum
B) luxury cars
C) hot dogs
D) thrift store purchases
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64
An example of an income elastic good is:
A) popcorn.
B) a movie ticket.
C) a hot dog.
D) a first-class airline ticket.
A) popcorn.
B) a movie ticket.
C) a hot dog.
D) a first-class airline ticket.
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65
A good for which demand increases as incomes increase and for which demand decreases as incomes decrease is:
A) a normal good.
B) an inferior good.
C) a complement good.
D) a substitute good.
A) a normal good.
B) an inferior good.
C) a complement good.
D) a substitute good.
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66
Galina is a struggling college student. She likes to eat lobster, but because she cannot afford it, she substitutes spam for the lobster. For Galina, spam is:
A) a normal good.
B) an inferior good.
C) a complement good.
D) a luxury good.
A) a normal good.
B) an inferior good.
C) a complement good.
D) a luxury good.
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67
For a good to be classified as a luxury good, the quantity demanded must:
A) increase.
B) be inelastic.
C) increase less rapidly than income increases.
D) increase more rapidly than income increases.
A) increase.
B) be inelastic.
C) increase less rapidly than income increases.
D) increase more rapidly than income increases.
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68
Electricity is an example of an:
A) income inelastic inferior good.
B) income elastic inferior good.
C) income inelastic normal good.
D) income elastic normal good.
A) income inelastic inferior good.
B) income elastic inferior good.
C) income inelastic normal good.
D) income elastic normal good.
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69
Gasoline is an example of an:
A) income inelastic inferior good.
B) income elastic inferior good.
C) income inelastic normal good.
D) income elastic normal good.
A) income inelastic inferior good.
B) income elastic inferior good.
C) income inelastic normal good.
D) income elastic normal good.
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70
A yacht is an example of an:
A) income inelastic inferior good.
B) income elastic inferior good.
C) income inelastic normal good.
D) income elastic normal good.
A) income inelastic inferior good.
B) income elastic inferior good.
C) income inelastic normal good.
D) income elastic normal good.
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71
Price changes have little impact on the quantity demanded of:
A) substitute goods.
B) inferior goods.
C) normal goods.
D) necessities.
A) substitute goods.
B) inferior goods.
C) normal goods.
D) necessities.
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72
Income inelastic demand means that the income elasticity of demand is:
A) between 0 and 1.
B) below 0.
C) between 1 and 2
D) at 0.
A) between 0 and 1.
B) below 0.
C) between 1 and 2
D) at 0.
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73
Income elastic demand means that the income elasticity of demand is:
A) between 0 and 1.
B) below 0.
C) above 1.
D) at 0.
A) between 0 and 1.
B) below 0.
C) above 1.
D) at 0.
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74
When incomes fall, which of the following would most likely occur?
A) Demand for luxury cars increases.
B) Demand for air travel increases.
C) Demand for expensive restaurants increases.
D) Demand for public transportation increases.
A) Demand for luxury cars increases.
B) Demand for air travel increases.
C) Demand for expensive restaurants increases.
D) Demand for public transportation increases.
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75
_____ elasticity of demand is a measure of how responsive the quantity demanded of one good is to changes in the price of another product.
A) Price
B) Income
C) Cross-price
D) Cross-income
A) Price
B) Income
C) Cross-price
D) Cross-income
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76
If the price of hot dogs falls and the demand for buns rises, then the relationship between hot dogs and buns can be described as _____ goods.
A) substitute
B) complement
C) inferior
D) normal
A) substitute
B) complement
C) inferior
D) normal
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77
Complement goods have a _____ cross-price elasticity of demand.
A) negative
B) positive
C) absolute
D) zero
A) negative
B) positive
C) absolute
D) zero
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78
Substitute goods have a _____ cross-price elasticity of demand.
A) negative
B) positive
C) absolute
D) zero
A) negative
B) positive
C) absolute
D) zero
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79
_____ is a measure of how responsive the quantity supplied is to price changes.
A) Cross-price elasticity of demand
B) Price elasticity of demand
C) Cross-price elasticity of supply
D) Price elasticity of supply
A) Cross-price elasticity of demand
B) Price elasticity of demand
C) Cross-price elasticity of supply
D) Price elasticity of supply
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80
Supply will tend to be more price elastic when a:
A) factory has spare capacity.
B) factory is running at capacity.
C) fast-food restaurant is facing falling demand.
D) fast-food restaurant loses an oven.
A) factory has spare capacity.
B) factory is running at capacity.
C) fast-food restaurant is facing falling demand.
D) fast-food restaurant loses an oven.
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