Deck 4: Elasticity

Full screen (f)
exit full mode
Question
Elasticity is:

A) a measure of changing market conditions brought on by a recession.
B) a measure of the sensitivity or responsiveness of one variable to another in response to price or income changes.
C) a function of price in an expanding economy.
D) a measure of sensitivity to demand in an expanding economy when income increases.
Use Space or
up arrow
down arrow
to flip the card.
Question
A measure of the sensitivity or responsiveness of one variable to another is:

A) price.
B) demand.
C) supply.
D) elasticity.
Question
_____ is an economic variable.

A) Price
B) Size
C) Color
D) Age
Question
The economic variable in the numerator of the elasticity of demand equation is:

A) size.
B) color.
C) quantity.
D) price.
Question
The economic variable in the numerator of the elasticity of demand equation is:

A) size.
B) color.
C) quantity.
D) price.
Question
What is being measured when the impact of an economic variable (such as price) on quantity is measured?

A) Elasticity
B) Demand
C) Supply
D) Price
Question
If the quantity demanded is not very responsive to a price change, then the demand curve would be:

A) unit elastic.
B) elastic.
C) inelastic.
D) vertical.
Question
If the quantity demanded is very responsive to a price change, then the demand curve would be:

A) unit elastic.
B) elastic.
C) inelastic.
D) vertical.
Question
The demand for a luxury good such as a designer handbag tends to be:

A) unit elastic.
B) elastic.
C) inelastic.
D) vertical.
Question
Which of the following product pairs could best be considered substitute goods?

A) Peanut butter and jelly
B) Bagels and muffins
C) Hot dogs and buns
D) Steak and applesauce
Question
The price elasticity of demand for a good is lower when:

A) there are few substitutes.
B) there are complement products.
C) there are a lot of substitutes.
D) the good is a luxury good.
Question
The more _____ a product is defined, the more substitutes are likely to be available, and the more price _____ it will be.

A) narrowly; elastic
B) narrowly; inelastic
C) broadly; elastic
D) broadly; unit elastic
Question
Generally, demand is more _____ in the _____ because consumers can fully adjust to price changes.

A) elastic; short run
B) elastic; long run
C) unit elastic; long run
D) inelastic; short run
Question
An example of a substitute good for steak is:

A) hamburger.
B) cereal.
C) cake.
D) jelly beans.
Question
Which one of the following factors influences the price elasticity of demand?

A) the slope of the supply curve
B) the recession number of buyers
C) inflation
D) the time frame
Question
Which good is the most elastic because it represents a large share of a consumer's budget?

A) salt
B) napkins
C) cotton balls
D) televisions
Question
Demand for more expensive items tend to be more price _____ because they take up a large share of consumer budgets.

A) inelastic
B) unit elastic
C) zero elastic
D) elastic
Question
Consumers are less responsive to price increases when a good is a:

A) large share of their budget.
B) frequently advertised item.
C) necessity.
D) branded good.
Question
(Figure: The Market for Ford Mustangs) The price elasticity of demand for Ford Mustangs is:
<strong>(Figure: The Market for Ford Mustangs) The price elasticity of demand for Ford Mustangs is:  </strong> A) .60 B) .67 C) 1.67 D) .40 <div style=padding-top: 35px>

A) .60
B) .67
C) 1.67
D) .40
Question
To overcome ambiguity related to the direction of the price change, economists use what is known as the _____ method to estimate the percentages of changes when calculating elasticities.

A) integral
B) percentage
C) estimation
D) midpoint
Question
(Figure: The Price Elasticity of Demand) Using the midpoint formula, calculate the price elasticity of demand between points a and b.
<strong>(Figure: The Price Elasticity of Demand) Using the midpoint formula, calculate the price elasticity of demand between points a and b. ‪  </strong> A) .007 B) 4.33 C) 1.32 D) .23 <div style=padding-top: 35px>

A) .007
B) 4.33
C) 1.32
D) .23
Question
(Figure: The Price Elasticity of Demand) Using the midpoint formula, calculate the price elasticity of demand between points a and c
<strong>(Figure: The Price Elasticity of Demand) Using the midpoint formula, calculate the price elasticity of demand between points a and c ‪  </strong> A) .33 B) 3.00 C) 2.94 D) .02 <div style=padding-top: 35px>

A) .33
B) 3.00
C) 2.94
D) .02
Question
(Figure: The Price Elasticity of Demand) Using the midpoint formula, calculate the price elasticity of demand between points b and c
<strong>(Figure: The Price Elasticity of Demand) Using the midpoint formula, calculate the price elasticity of demand between points b and c ‪  </strong> A) .18 B) .40 C) .45 D) 2.20 <div style=padding-top: 35px>

A) .18
B) .40
C) .45
D) 2.20
Question
Price elasticity is often expressed in terms of absolute value. Absolute value is:

A) a positive number with no real meaning.
B) a whole number that is less than zero.
C) a negative number that is less than zero.
D) the distance from zero in either direction.
Question
(Table: The Price of a Movie Ticket) Using the midpoint formula, what is the price elasticity of the demand for movie tickets?
 Price  Quantity $10750$20450\begin{array}{|l|l|}\hline \text { Price } & \text { Quantity } \\\hline \$ 10 & 750 \\\hline \$ 20 & 450 \\\hline\end{array}

A) 10
B) 3.33
C) .75
D) 1.32
Question
(Table: The Price of a Hamburger) Using the midpoint formula, what is the price elasticity of the demand for hamburgers?
 Price  Quantity $3750$5450\begin{array}{|l|l|}\hline \text { Price } & \text { Quantity } \\\hline \$ 3 & 750 \\\hline \$ 5 & 450 \\\hline\end{array}

A) .5
B) 1
C) 2.5
D) .01
Question
If the price elasticity of demand is 1.9, then price is relatively:

A) absolute.
B) unit elastic.
C) inelastic.
D) elastic.
Question
If the price elasticity of demand is 0.6, then price is relatively:

A) absolute.
B) unit elastic.
C) inelastic.
D) elastic.
Question
If the price elasticity of demand is 2.7, then price is relatively:

A) absolute.
B) unit elastic.
C) inelastic.
D) elastic.
Question
If the price elasticity of demand is 0.2, then price is relatively:

A) absolute.
B) unit elastic.
C) inelastic.
D) elastic.
Question
A price elasticity of 2.25 means that if price changes by 1%, then quantity will change by:

A) 2.25%.
B) .225%.
C) 22.5%.
D) 1.25%.
Question
A price elasticity of 1.25 means that if price changes by 10%, then quantity will change by:

A) 1.25%.
B) .125%.
C) 12.5%.
D) -1.25%.
Question
A price elasticity of .25 means that if price changes by 1%, then quantity will change by:

A) 2.25%.
B) .025%.
C) 0.25%.
D) 1.25%.
Question
A price elasticity of 0.25 means that if price changes by 10%, then quantity will change by:

A) 2.5%.
B) .125%.
C) 2.25%.
D) 1.25%.
Question
Demand for gasoline is less price elastic in the short run than in the long run because in the long run:

A) there is a lack of substitutes.
B) consumers have more time to adjust.
C) gasoline's share of a budget is unimportant.
D) gasoline is a luxury good.
Question
Which price elasticity factor explains why inexpensive items (such as toothpicks) tend to have less elastic demand than expensive goods (like foreign air travel)?

A) availability of substitutes
B) share of budget
C) definition of a market
D) necessities
Question
Which price elasticity factor explains why nonbranded goods (such as store-brand bleach) tend to have less elastic demand than branded goods (like Clorox bleach)?

A) time to adjust
B) share of budget
C) definition of a market
D) necessities
Question
Which price elasticity factor explains why items such as a patented medicine tend to have less elastic demand than aspirin?

A) availability of substitutes
B) share of budget
C) deferred consumption
D) variety of uses
Question
Economists refer to a firm's unit sales as:

A) total revenue.
B) total sales.
C) quantity demanded.
D) demand.
Question
Economists refer to a firm's profit as:

A) total revenue.
B) total sales.
C) quantity demanded.
D) revenue minus costs.
Question
Evan and Elaine sold 40 cups of lemonade at their neighborhood lemonade stand. Their total revenue equaled $120. What was the price per cup?

A) $1.20
B) $4.00
C) $3.50
D) $3.00
Question
The formula for calculating total revenue is:

A) TR = P ÷ Q
B) TR = P × Q
C) TR = Q ÷ P
D) TR = P + Q
Question
When the price elasticity of demand is _____, a price increase would result in _____ in total revenue.

A) elastic; an increase
B) inelastic; an increase
C) absolute; an increase
D) absolute; a decrease
Question
In general, when the price elasticity of demand is greater than 1 and a firm wants to increase total revenue, the firm should:

A) decrease prices.
B) increase prices.
C) advertise less.
D) advertise more.
Question
In general, when the price elasticity of demand is less than 1 and a firm wants to increase total revenue, a firm should:

A) decrease prices.
B) increase prices.
C) advertise less.
D) advertise more.
Question
If a firm raises its price and total revenue increases, then the price elasticity is:

A) elastic.
B) unit elastic.
C) inelastic.
D) absolute.
Question
(Figure: Total Revenue) At which point is total revenue maximized?
<strong>(Figure: Total Revenue) At which point is total revenue maximized?  </strong> A) a B) b C) c D) d <div style=padding-top: 35px>

A) a
B) b
C) c
D) d
Question
(Figure: Total Revenue) At which point is demand elastic?
<strong>(Figure: Total Revenue) At which point is demand elastic?  </strong> A) a B) c C) d D) e <div style=padding-top: 35px>

A) a
B) c
C) d
D) e
Question
(Figure: Total Revenue) At which point is demand inelastic?
<strong>(Figure: Total Revenue) At which point is demand inelastic?  </strong> A) a B) c C) b D) e <div style=padding-top: 35px>

A) a
B) c
C) b
D) e
Question
The money that a business receives from the sale of a product, which is calculated as the price of the good times the quantity sold, is known as:

A) profit.
B) sales.
C) margin.
D) total revenue.
Question
If electricity prices rise substantially but quantity demanded does not decrease very much, then electricity is probably:

A) elastic.
B) inelastic.
C) unit elastic.
D) absolute.
Question
If prices rise substantially on peanut butter and total revenue decreases significantly, then peanut butter is probably:

A) elastic.
B) inelastic.
C) unit elastic.
D) absolute.
Question
If prices fall substantially on grapefruit juice and total revenue increases significantly, then grapefruit juice is probably:

A) elastic.
B) inelastic.
C) unit elastic.
D) absolute.
Question
If prices rise substantially on milk and total revenue does not change significantly, then milk is probably:

A) elastic.
B) inelastic.
C) unit elastic.
D) absolute.
Question
Demand tends to be more price elastic at _____ prices and more price inelastic at _____ prices.

A) lower; lower
B) lower; higher
C) higher; higher
D) higher; lower
Question
Demand tends to be more price inelastic at _____ prices and more price elastic at _____ prices.

A) lower; lower
B) lower; higher
C) higher; higher
D) higher; lower
Question
Total revenue maximized at the point of:

A) elasticity.
B) inelasticity.
C) unit elasticity.
D) absolute elasticity.
Question
Total revenue minus total cost is:

A) revenue.
B) profit.
C) sales.
D) net sales.
Question
As income rises, the demand for inferior goods:

A) increases.
B) decreases.
C) remains the same.
D) is absolute.
Question
As income rises, the demand for hamburger (an inferior good) _____, and the demand for steak (a normal good) ______.

A) increases; decreases
B) decreases; increases
C) remains the same; increases
D) increases; remains the same
Question
As income rises, the demand for normal goods:

A) increases.
B) decreases.
C) remains the same.
D) is absolute.
Question
As incomes decline, which of the following would likely see an increase in demand?

A) luxury cars
B) dollar stores
C) designer handbags
D) second homes
Question
As incomes increase, which of the following would likely see the largest increase in demand?

A) gum
B) luxury cars
C) hot dogs
D) thrift store purchases
Question
An example of an income elastic good is:

A) popcorn.
B) a movie ticket.
C) a hot dog.
D) a first-class airline ticket.
Question
A good for which demand increases as incomes increase and for which demand decreases as incomes decrease is:

A) a normal good.
B) an inferior good.
C) a complement good.
D) a substitute good.
Question
Galina is a struggling college student. She likes to eat lobster, but because she cannot afford it, she substitutes spam for the lobster. For Galina, spam is:

A) a normal good.
B) an inferior good.
C) a complement good.
D) a luxury good.
Question
For a good to be classified as a luxury good, the quantity demanded must:

A) increase.
B) be inelastic.
C) increase less rapidly than income increases.
D) increase more rapidly than income increases.
Question
Electricity is an example of an:

A) income inelastic inferior good.
B) income elastic inferior good.
C) income inelastic normal good.
D) income elastic normal good.
Question
Gasoline is an example of an:

A) income inelastic inferior good.
B) income elastic inferior good.
C) income inelastic normal good.
D) income elastic normal good.
Question
A yacht is an example of an:

A) income inelastic inferior good.
B) income elastic inferior good.
C) income inelastic normal good.
D) income elastic normal good.
Question
Price changes have little impact on the quantity demanded of:

A) substitute goods.
B) inferior goods.
C) normal goods.
D) necessities.
Question
Income inelastic demand means that the income elasticity of demand is:

A) between 0 and 1.
B) below 0.
C) between 1 and 2
D) at 0.
Question
Income elastic demand means that the income elasticity of demand is:

A) between 0 and 1.
B) below 0.
C) above 1.
D) at 0.
Question
When incomes fall, which of the following would most likely occur?

A) Demand for luxury cars increases.
B) Demand for air travel increases.
C) Demand for expensive restaurants increases.
D) Demand for public transportation increases.
Question
_____ elasticity of demand is a measure of how responsive the quantity demanded of one good is to changes in the price of another product.

A) Price
B) Income
C) Cross-price
D) Cross-income
Question
If the price of hot dogs falls and the demand for buns rises, then the relationship between hot dogs and buns can be described as _____ goods.

A) substitute
B) complement
C) inferior
D) normal
Question
Complement goods have a _____ cross-price elasticity of demand.

A) negative
B) positive
C) absolute
D) zero
Question
Substitute goods have a _____ cross-price elasticity of demand.

A) negative
B) positive
C) absolute
D) zero
Question
_____ is a measure of how responsive the quantity supplied is to price changes.

A) Cross-price elasticity of demand
B) Price elasticity of demand
C) Cross-price elasticity of supply
D) Price elasticity of supply
Question
Supply will tend to be more price elastic when a:

A) factory has spare capacity.
B) factory is running at capacity.
C) fast-food restaurant is facing falling demand.
D) fast-food restaurant loses an oven.
Unlock Deck
Sign up to unlock the cards in this deck!
Unlock Deck
Unlock Deck
1/96
auto play flashcards
Play
simple tutorial
Full screen (f)
exit full mode
Deck 4: Elasticity
1
Elasticity is:

A) a measure of changing market conditions brought on by a recession.
B) a measure of the sensitivity or responsiveness of one variable to another in response to price or income changes.
C) a function of price in an expanding economy.
D) a measure of sensitivity to demand in an expanding economy when income increases.
B
2
A measure of the sensitivity or responsiveness of one variable to another is:

A) price.
B) demand.
C) supply.
D) elasticity.
D
3
_____ is an economic variable.

A) Price
B) Size
C) Color
D) Age
A
4
The economic variable in the numerator of the elasticity of demand equation is:

A) size.
B) color.
C) quantity.
D) price.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
5
The economic variable in the numerator of the elasticity of demand equation is:

A) size.
B) color.
C) quantity.
D) price.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
6
What is being measured when the impact of an economic variable (such as price) on quantity is measured?

A) Elasticity
B) Demand
C) Supply
D) Price
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
7
If the quantity demanded is not very responsive to a price change, then the demand curve would be:

A) unit elastic.
B) elastic.
C) inelastic.
D) vertical.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
8
If the quantity demanded is very responsive to a price change, then the demand curve would be:

A) unit elastic.
B) elastic.
C) inelastic.
D) vertical.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
9
The demand for a luxury good such as a designer handbag tends to be:

A) unit elastic.
B) elastic.
C) inelastic.
D) vertical.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
10
Which of the following product pairs could best be considered substitute goods?

A) Peanut butter and jelly
B) Bagels and muffins
C) Hot dogs and buns
D) Steak and applesauce
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
11
The price elasticity of demand for a good is lower when:

A) there are few substitutes.
B) there are complement products.
C) there are a lot of substitutes.
D) the good is a luxury good.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
12
The more _____ a product is defined, the more substitutes are likely to be available, and the more price _____ it will be.

A) narrowly; elastic
B) narrowly; inelastic
C) broadly; elastic
D) broadly; unit elastic
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
13
Generally, demand is more _____ in the _____ because consumers can fully adjust to price changes.

A) elastic; short run
B) elastic; long run
C) unit elastic; long run
D) inelastic; short run
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
14
An example of a substitute good for steak is:

A) hamburger.
B) cereal.
C) cake.
D) jelly beans.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
15
Which one of the following factors influences the price elasticity of demand?

A) the slope of the supply curve
B) the recession number of buyers
C) inflation
D) the time frame
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
16
Which good is the most elastic because it represents a large share of a consumer's budget?

A) salt
B) napkins
C) cotton balls
D) televisions
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
17
Demand for more expensive items tend to be more price _____ because they take up a large share of consumer budgets.

A) inelastic
B) unit elastic
C) zero elastic
D) elastic
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
18
Consumers are less responsive to price increases when a good is a:

A) large share of their budget.
B) frequently advertised item.
C) necessity.
D) branded good.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
19
(Figure: The Market for Ford Mustangs) The price elasticity of demand for Ford Mustangs is:
<strong>(Figure: The Market for Ford Mustangs) The price elasticity of demand for Ford Mustangs is:  </strong> A) .60 B) .67 C) 1.67 D) .40

A) .60
B) .67
C) 1.67
D) .40
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
20
To overcome ambiguity related to the direction of the price change, economists use what is known as the _____ method to estimate the percentages of changes when calculating elasticities.

A) integral
B) percentage
C) estimation
D) midpoint
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
21
(Figure: The Price Elasticity of Demand) Using the midpoint formula, calculate the price elasticity of demand between points a and b.
<strong>(Figure: The Price Elasticity of Demand) Using the midpoint formula, calculate the price elasticity of demand between points a and b. ‪  </strong> A) .007 B) 4.33 C) 1.32 D) .23

A) .007
B) 4.33
C) 1.32
D) .23
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
22
(Figure: The Price Elasticity of Demand) Using the midpoint formula, calculate the price elasticity of demand between points a and c
<strong>(Figure: The Price Elasticity of Demand) Using the midpoint formula, calculate the price elasticity of demand between points a and c ‪  </strong> A) .33 B) 3.00 C) 2.94 D) .02

A) .33
B) 3.00
C) 2.94
D) .02
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
23
(Figure: The Price Elasticity of Demand) Using the midpoint formula, calculate the price elasticity of demand between points b and c
<strong>(Figure: The Price Elasticity of Demand) Using the midpoint formula, calculate the price elasticity of demand between points b and c ‪  </strong> A) .18 B) .40 C) .45 D) 2.20

A) .18
B) .40
C) .45
D) 2.20
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
24
Price elasticity is often expressed in terms of absolute value. Absolute value is:

A) a positive number with no real meaning.
B) a whole number that is less than zero.
C) a negative number that is less than zero.
D) the distance from zero in either direction.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
25
(Table: The Price of a Movie Ticket) Using the midpoint formula, what is the price elasticity of the demand for movie tickets?
 Price  Quantity $10750$20450\begin{array}{|l|l|}\hline \text { Price } & \text { Quantity } \\\hline \$ 10 & 750 \\\hline \$ 20 & 450 \\\hline\end{array}

A) 10
B) 3.33
C) .75
D) 1.32
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
26
(Table: The Price of a Hamburger) Using the midpoint formula, what is the price elasticity of the demand for hamburgers?
 Price  Quantity $3750$5450\begin{array}{|l|l|}\hline \text { Price } & \text { Quantity } \\\hline \$ 3 & 750 \\\hline \$ 5 & 450 \\\hline\end{array}

A) .5
B) 1
C) 2.5
D) .01
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
27
If the price elasticity of demand is 1.9, then price is relatively:

A) absolute.
B) unit elastic.
C) inelastic.
D) elastic.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
28
If the price elasticity of demand is 0.6, then price is relatively:

A) absolute.
B) unit elastic.
C) inelastic.
D) elastic.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
29
If the price elasticity of demand is 2.7, then price is relatively:

A) absolute.
B) unit elastic.
C) inelastic.
D) elastic.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
30
If the price elasticity of demand is 0.2, then price is relatively:

A) absolute.
B) unit elastic.
C) inelastic.
D) elastic.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
31
A price elasticity of 2.25 means that if price changes by 1%, then quantity will change by:

A) 2.25%.
B) .225%.
C) 22.5%.
D) 1.25%.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
32
A price elasticity of 1.25 means that if price changes by 10%, then quantity will change by:

A) 1.25%.
B) .125%.
C) 12.5%.
D) -1.25%.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
33
A price elasticity of .25 means that if price changes by 1%, then quantity will change by:

A) 2.25%.
B) .025%.
C) 0.25%.
D) 1.25%.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
34
A price elasticity of 0.25 means that if price changes by 10%, then quantity will change by:

A) 2.5%.
B) .125%.
C) 2.25%.
D) 1.25%.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
35
Demand for gasoline is less price elastic in the short run than in the long run because in the long run:

A) there is a lack of substitutes.
B) consumers have more time to adjust.
C) gasoline's share of a budget is unimportant.
D) gasoline is a luxury good.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
36
Which price elasticity factor explains why inexpensive items (such as toothpicks) tend to have less elastic demand than expensive goods (like foreign air travel)?

A) availability of substitutes
B) share of budget
C) definition of a market
D) necessities
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
37
Which price elasticity factor explains why nonbranded goods (such as store-brand bleach) tend to have less elastic demand than branded goods (like Clorox bleach)?

A) time to adjust
B) share of budget
C) definition of a market
D) necessities
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
38
Which price elasticity factor explains why items such as a patented medicine tend to have less elastic demand than aspirin?

A) availability of substitutes
B) share of budget
C) deferred consumption
D) variety of uses
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
39
Economists refer to a firm's unit sales as:

A) total revenue.
B) total sales.
C) quantity demanded.
D) demand.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
40
Economists refer to a firm's profit as:

A) total revenue.
B) total sales.
C) quantity demanded.
D) revenue minus costs.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
41
Evan and Elaine sold 40 cups of lemonade at their neighborhood lemonade stand. Their total revenue equaled $120. What was the price per cup?

A) $1.20
B) $4.00
C) $3.50
D) $3.00
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
42
The formula for calculating total revenue is:

A) TR = P ÷ Q
B) TR = P × Q
C) TR = Q ÷ P
D) TR = P + Q
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
43
When the price elasticity of demand is _____, a price increase would result in _____ in total revenue.

A) elastic; an increase
B) inelastic; an increase
C) absolute; an increase
D) absolute; a decrease
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
44
In general, when the price elasticity of demand is greater than 1 and a firm wants to increase total revenue, the firm should:

A) decrease prices.
B) increase prices.
C) advertise less.
D) advertise more.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
45
In general, when the price elasticity of demand is less than 1 and a firm wants to increase total revenue, a firm should:

A) decrease prices.
B) increase prices.
C) advertise less.
D) advertise more.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
46
If a firm raises its price and total revenue increases, then the price elasticity is:

A) elastic.
B) unit elastic.
C) inelastic.
D) absolute.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
47
(Figure: Total Revenue) At which point is total revenue maximized?
<strong>(Figure: Total Revenue) At which point is total revenue maximized?  </strong> A) a B) b C) c D) d

A) a
B) b
C) c
D) d
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
48
(Figure: Total Revenue) At which point is demand elastic?
<strong>(Figure: Total Revenue) At which point is demand elastic?  </strong> A) a B) c C) d D) e

A) a
B) c
C) d
D) e
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
49
(Figure: Total Revenue) At which point is demand inelastic?
<strong>(Figure: Total Revenue) At which point is demand inelastic?  </strong> A) a B) c C) b D) e

A) a
B) c
C) b
D) e
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
50
The money that a business receives from the sale of a product, which is calculated as the price of the good times the quantity sold, is known as:

A) profit.
B) sales.
C) margin.
D) total revenue.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
51
If electricity prices rise substantially but quantity demanded does not decrease very much, then electricity is probably:

A) elastic.
B) inelastic.
C) unit elastic.
D) absolute.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
52
If prices rise substantially on peanut butter and total revenue decreases significantly, then peanut butter is probably:

A) elastic.
B) inelastic.
C) unit elastic.
D) absolute.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
53
If prices fall substantially on grapefruit juice and total revenue increases significantly, then grapefruit juice is probably:

A) elastic.
B) inelastic.
C) unit elastic.
D) absolute.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
54
If prices rise substantially on milk and total revenue does not change significantly, then milk is probably:

A) elastic.
B) inelastic.
C) unit elastic.
D) absolute.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
55
Demand tends to be more price elastic at _____ prices and more price inelastic at _____ prices.

A) lower; lower
B) lower; higher
C) higher; higher
D) higher; lower
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
56
Demand tends to be more price inelastic at _____ prices and more price elastic at _____ prices.

A) lower; lower
B) lower; higher
C) higher; higher
D) higher; lower
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
57
Total revenue maximized at the point of:

A) elasticity.
B) inelasticity.
C) unit elasticity.
D) absolute elasticity.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
58
Total revenue minus total cost is:

A) revenue.
B) profit.
C) sales.
D) net sales.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
59
As income rises, the demand for inferior goods:

A) increases.
B) decreases.
C) remains the same.
D) is absolute.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
60
As income rises, the demand for hamburger (an inferior good) _____, and the demand for steak (a normal good) ______.

A) increases; decreases
B) decreases; increases
C) remains the same; increases
D) increases; remains the same
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
61
As income rises, the demand for normal goods:

A) increases.
B) decreases.
C) remains the same.
D) is absolute.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
62
As incomes decline, which of the following would likely see an increase in demand?

A) luxury cars
B) dollar stores
C) designer handbags
D) second homes
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
63
As incomes increase, which of the following would likely see the largest increase in demand?

A) gum
B) luxury cars
C) hot dogs
D) thrift store purchases
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
64
An example of an income elastic good is:

A) popcorn.
B) a movie ticket.
C) a hot dog.
D) a first-class airline ticket.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
65
A good for which demand increases as incomes increase and for which demand decreases as incomes decrease is:

A) a normal good.
B) an inferior good.
C) a complement good.
D) a substitute good.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
66
Galina is a struggling college student. She likes to eat lobster, but because she cannot afford it, she substitutes spam for the lobster. For Galina, spam is:

A) a normal good.
B) an inferior good.
C) a complement good.
D) a luxury good.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
67
For a good to be classified as a luxury good, the quantity demanded must:

A) increase.
B) be inelastic.
C) increase less rapidly than income increases.
D) increase more rapidly than income increases.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
68
Electricity is an example of an:

A) income inelastic inferior good.
B) income elastic inferior good.
C) income inelastic normal good.
D) income elastic normal good.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
69
Gasoline is an example of an:

A) income inelastic inferior good.
B) income elastic inferior good.
C) income inelastic normal good.
D) income elastic normal good.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
70
A yacht is an example of an:

A) income inelastic inferior good.
B) income elastic inferior good.
C) income inelastic normal good.
D) income elastic normal good.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
71
Price changes have little impact on the quantity demanded of:

A) substitute goods.
B) inferior goods.
C) normal goods.
D) necessities.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
72
Income inelastic demand means that the income elasticity of demand is:

A) between 0 and 1.
B) below 0.
C) between 1 and 2
D) at 0.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
73
Income elastic demand means that the income elasticity of demand is:

A) between 0 and 1.
B) below 0.
C) above 1.
D) at 0.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
74
When incomes fall, which of the following would most likely occur?

A) Demand for luxury cars increases.
B) Demand for air travel increases.
C) Demand for expensive restaurants increases.
D) Demand for public transportation increases.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
75
_____ elasticity of demand is a measure of how responsive the quantity demanded of one good is to changes in the price of another product.

A) Price
B) Income
C) Cross-price
D) Cross-income
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
76
If the price of hot dogs falls and the demand for buns rises, then the relationship between hot dogs and buns can be described as _____ goods.

A) substitute
B) complement
C) inferior
D) normal
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
77
Complement goods have a _____ cross-price elasticity of demand.

A) negative
B) positive
C) absolute
D) zero
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
78
Substitute goods have a _____ cross-price elasticity of demand.

A) negative
B) positive
C) absolute
D) zero
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
79
_____ is a measure of how responsive the quantity supplied is to price changes.

A) Cross-price elasticity of demand
B) Price elasticity of demand
C) Cross-price elasticity of supply
D) Price elasticity of supply
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
80
Supply will tend to be more price elastic when a:

A) factory has spare capacity.
B) factory is running at capacity.
C) fast-food restaurant is facing falling demand.
D) fast-food restaurant loses an oven.
Unlock Deck
Unlock for access to all 96 flashcards in this deck.
Unlock Deck
k this deck
locked card icon
Unlock Deck
Unlock for access to all 96 flashcards in this deck.