Deck 7: Social Media

Question 1

Social media ______.

A) relies less on a central focal point of information and more on pockets of interested individuals finding one another on various platforms
B) relies more on a central focal point of information and less on pockets of interested individuals finding one another on various platforms
C) only allows the audience to receive content
D) only allows the audience to send content

Answer 1

A

Question 2

In the case of social media, ______.

A) few individuals serve as the sources of information
B) many individuals serve as the sources of information
C) trust is not conveyed on an individual basis
D) each reader can't decide for himself or herself if that source is worthy of attention

Answer 2

B

Question 3

Selective engagement means ______.

A) readers can't choose which news feeds to follow
B) readers can't refine their social media selections based on their interests
C) readers "follow" certain Twitter or Instagram accounts to get information from specific individuals
D) readers have less choices in news selection

Answer 3

C

Question 4

Social media is valuable because ______.

A) news can't be shared easily
B) news can't be updated easily
C) news can't benefit from a variety of sources
D) it allows access on all devices

Question 5

Twitter ______.

A) began as an outgrowth of short message services (SMS)
B) can't be used effectively in public relations
C) can't be used effectively in advertising
D) can't be used effectively in news gathering

Question 6

Which of the following is a drawback of using Twitter?

A) The easy use of thumb-based keyboards corrects spelling problems
B) Twitter allows you to drive traffic to your site through the use of micro-URLs
C) It can be difficult for people to understand more simple topics
D) Writers can have difficulty conveying the proper tone in so many characters, thus angering readers who misunderstand the intent behind the tweets

Question 7

How do you create top-notch tweets?

A) start with the verb-noun structure
B) make two points each time you tweet
C) edit and tighten your tweets to eliminate unneeded words
D) use substitutions frequently to save on characters

Question 8

What is one way to avoid potential social media misery?

A) use double entendre
B) barge in on a hashtag
C) let robots run your social media without supervision
D) prepare for the worst

Question 9

______ often serves as a social media hub for Twitter posts, Instagram images, and live videos.

A) Facebook
B) LinkedIn
C) Twitter
D) Instagram

Question 10

LinkedIn ______.

A) does not offer opportunities to share information in a more formal setting
B) allows employers to find potential candidates to fill jobs
C) does not allow employers to find potential candidates to fill jobs
D) does not allow updates as to people who viewed profiles

Question 11

If you want to build a social media audience _____.

A) blitz as many social media platforms as possible
B) don't let users know too much about you
C) produce valuable content
D) post less frequently giving them time to respond

Question 12

Which of the following is true about LinkedIn?

A) LinkedIn is a cross between Facebook and a breakroom at work
B) individuals can't post content of a work-oriented nature on their own page, which gets shared to the person's connections as part of a time line
C) to improve credibility and trust among users, individuals don't have to have an existing relationship before being allowed to connect
D) it is up to the person receiving a connection request to decide if he or she will accept that request

Question 13

______ began as an outgrowth of short message services (SMS), in which users could send basic text messages to one another via mobile devices.

A) Twitter
B) Facebook
C) Storify
D) LinkedIn

Question 14

One of the drawbacks of ______ is the quick use of thumb-based keyboards occasionally leads to spelling problems.

A) Storify
B) Twitter
C) LinkedIn
D) Facebook

Question 15

______ is a tool that allows journalists to select from various social media feeds and add their own information to tell a story.

A) Twitter
B) LinkedIn
C) Storify
D) Facebook

Question 16

With social media, authority is conveyed by ______.

A) assessing the situation
B) identifying the values
C) discussing the issue with others
D) following that source's social media accounts and deciding to share that information with one's own followers

Question 17

Readers ______ certain Twitter or Instagram accounts to get information from specific individuals.

A) subscribe
B) like
C) follow
D) pin

Question 18

The ubiquity of social media is ______.

A) not tied directly to the rise in portable digital devices that are always connected to the internet
B) tied directly to the rise in portable digital devices that are always connected to the Internet
C) tied directly to the rise in the use of the Internet
D) tied directly to the rise in the use of desktop computers

Question 19

______ refers to the idea that something can spread quickly within a population from a variety of sources.

A) Growing
B) Contagious
C) Sticky
D) Viral

Question 20

It can be difficult for people to understand more complex topics via ______.

A) radio
B) TV
C) Twitter
D) computers

Question 21

The tweet functions like a ______.

A) lead
B) headline and lead
C) caption
D) quote

Question 22

______ provide you with an option to meet people with similar interests and showcase your skills and products.

A) Twitter and Facebook
B) Facebook and LinkedIn
C) Twitter and LinkedIn
D) Twitter and Pinterest

Question 23

______ offers a more formal setting with a stronger interest in business-based connections.

A) LinkedIn
B) Twitter
C) Facebook
D) Pinterest

Question 24

Social media content should follow which rule?

A) 90/10
B) 70/20/10
C) 80/20
D) 80/10/10

Question 25

When it comes to Facebook and LinkedIn, ______.

A) post for a while, then give it a break
B) don't post frequently
C) post frequently over a short span of time
D) post frequently over an extended period of time

Question 26

Social media is an example of _____.

A) the many-to-many mass media model
B) the one-to-many mass media model
C) the many-to-one mass media model
D) the magic bullet theory

Question 27

The purpose of social networking sites is to give you access to _____.

A) a small, targeted audience
B) a large audience and then attract them to your portion of the site
C) friends of online publishers
D) online bulletin boards

Question 28

When it comes to Facebook and LinkedIn, don't post frequently over an extended period of time.

Question 29

Employers can use LinkedIn to find potential candidates to fill jobs, post hiring notices, and seek connections with like-minded people and organizations.

Question 30

Facebook and LinkedIn provide you with an option to meet people with similar interests and showcase your skills and products.

Question 31

A tweet functions like a quote.

Question 32

Viral refers to the idea that something can spread quickly within a population from a variety of sources.

Question 33

The ubiquity of social media is tied directly to the rise in portable digital devices that are always connected to the Internet.

Question 34

Readers "follow" certain Twitter or Instagram accounts to get information from specific individuals.

Question 35

With social media, authority is conveyed by its advertisements.

Question 36

Twitter is a tool that allows journalists to make sense of all of these elements as they select from various social media feeds and add their own information to tell a story.

Question 37

One of the drawbacks of Twitter is the quick use of thumb-based keyboards occasionally leads to spelling problems.

Question 38

Facebook began as an outgrowth of short message services (SMS), in which users could send basic text messages to one another via mobile devices.

Question 39

LinkedIn is a cross between a job fair and a breakroom at work.

Question 40

One way to build a social media audience is to produce boring content.

Question 41

The trick to finding the right mix of timely and engaging content is to watch your analytics.

Question 42

Facebook often serves as a social media hub for Twitter posts, Instagram images, and live videos.

Question 43

One way to avoid failing when connecting with your audience is to appropriate someone else's campaign.

Question 44

Twitter can be a difficult platform to master, but it is worth the time, given the large audience that uses it and the way in which viral sharing can dramatically increase your visibility across multiple publics.

Question 45

Social media is valuable because it can be accessed on all devices.

Question 46

Selective engagement means readers "follow" certain Twitter or Instagram accounts to get information from specific individuals.

Question 47

How does social media work as a communications platform?

Question 48

Why is social media valuable?

Question 49

How does a tweet function?

Question 50

How can you use Facebook to cultivate your audience?

Question 51

What are the key elements for building your social media audience?

Question 52

How can you avoid potential disasters associated with social media?

Question 53

What are some of the things that make social media valuable?

Question 54

How can you write a good tweet?

Question 55

What is the difference between Facebook and LinkedIn?

Question 56

How can you build your social media audience?