Deck 10: Interviews

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Question
Before you begin an interview you should consider all the following issues EXCEPT ______.

A) technology
B) appropriate setting
C) participant comfort
D) self-presentation
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Question
According to your textbook, which of the following are the two final questions you should ask before starting an interview.

A) (1) Do they consent to the interview? and (2) Do they need anything before you get started?
B) (1) Do they consent to the interview? and (2) Do you have their permission to record the interview?
C) (1) Do they need anything before you get started? and (2) Do you have their permission to record the interview?
D) (1) Do they consent to the interview? and (2) Do they have any questions?
Question
______ are straightforward questions that are useful in describing your sample and potentially also help you make distinctions within your sample that can be useful in your analysis.

A) Background/demographic questions
B) Experience/behavior questions
C) Opinion/values questions
D) Knowledge questions
Question
______ ask the interviewee to describe overt actions and events that you might have seen had you been there to observe it.

A) Sensory questions
B) Experience/behavior questions
C) Opinion/values questions
D) Knowledge questions
Question
______ ask the respondent to reflect on the topic at hand in terms of their own values, goals and priorities.

A) Sensory questions
B) Experience/behavior questions
C) Opinion/values questions
D) Knowledge questions
Question
______ refer to what the respondent considers to be the facts, which may or may not be what is literally true

A) Sensory questions
B) Experience/behavior questions
C) Opinion/values questions
D) Knowledge questions
Question
______ try and get at respondents' emotional responses to events or whatever phenomenon you are asking about.

A) Sensory questions
B) Experience/behavior questions
C) Opinion/values questions
D) Feeling questions
Question
______ involve what the participant saw, heard, touched, tasted, or smelled.

A) Sensory questions
B) Experience/behavior questions
C) Opinion/values questions
D) Knowledge questions
Question
______ involves the researcher asserting minimal control over the interview process and providing much leeway for the respondent to take the conversation in directions that are most meaningful to them.

A) Unstructured interviewing
B) Structured interviewing
C) Rapport interviewing
D) Probing interviewing
Question
Kaitlin wants to interview new mothers about breast feeding; however, she is still exploring the topic and unsure about the "right questions." What level of structure should this interview have?

A) unstructured interviewing
B) structured interviewing
C) rapport interviewing
D) semi-structured interviewing
Question
Rashad wants all interview participants to answer the same questions, however, he wants the question wording and flow of the interview to be flexible. What is the best interview structure for Rashad?

A) unstructured interviewing
B) structured interviewing
C) rapport interviewing
D) semi-structured interviewing
Question
______ involves the researcher preparing a predetermined set of questions for the participant to answer during an interview.

A) Unstructured interviewing
B) Structured interviewing
C) Rapport interviewing
D) Semi-structured interviewing
Question
Which interview structure is likely to have an interview schedule?

A) unstructured interviewing
B) structured interviewing
C) rapport interviewing
D) semi-structured interviewing
Question
______ involves simply repeating or paraphrasing the last thing the respondent said to you and then asking them to continue with their story.

A) Echo probe
B) The tell-me-more probe
C) Asking for clarification probe
D) Paraphrasing probe
Question
Eden is interviewing a participant who states "everything is everything" which is a statement unfamiliar to Eden. Which probe should Eden use to understand what this means?

A) echo probe
B) the tell-me-more probe
C) asking for clarification probe
D) asking for examples probe
Question
Alexis is interviewing a student who says, "professors overestimate student ability". What probe should Alexis use to get more relevant information?

A) echo probe
B) the tell-me-more probe
C) asking for clarification probe
D) asking for examples probe
Question
Renee wants to ask sensitive questions about sexual activity to participants. What should she do first before asking the sensitive questions?

A) transcribe the interview
B) probe participants
C) build rapport
D) highlight differences
Question
______ consists of the interviewer repeating the participant's words onto a speech-to-word program by listening to a slowed down recorded interview through headphones.

A) Transcribing
B) Verbal transcribing
C) Oral transcription
D) Shadow speaking
Question
______ involves the researcher bringing together groups of anywhere from five to a dozen people to be interviewed together.

A) Focus group interviews
B) Group interviews
C) Collective interviews
D) Multi-interviews
Question
Which of the following is not a focus group context discussed by Kruger?

A) public/non-profit context
B) academic context
C) marketing context
D) political context
Question
Ben wants to know what Mississippi residents want to see in a political candidate, he hires a research agency and they form a focus to gather information. What style of focus group is this?

A) public/nonprofit context
B) academic context
C) marketing context
D) political context
Question
______ context requires researchers to be transparent about research objectives, methods, recruitment strategies, and results as part of the analysis and dissemination of the research.

A) Public/nonprofit context
B) Academic context
C) Marketing context
D) Political context
Question
______ has both a depth of analysis and a marketing concern driving their research.

A) Public/nonprofit context
B) Academic context
C) Marketing context
D) Political context
Question
______ is a way to deal with the imbalance of written history.

A) Restorative history
B) Oral history
C) Selective deposit
D) Selective archiving
Question
______ refers to the higher likelihood that some histories are more likely to be recorded than others.

A) Historical inequalities
B) Historical imbalance
C) Selective deposit
D) Selective archiving
Question
Prospective participants want to know about researchers as well.
Question
Interviews can be conducted on WhatsApp.
Question
It is difficult to distinguish between knowledge and experience questions.
Question
There's overlap between sensory and behavior questions.
Question
Sometimes, when a participant has given a preliminary response, the best response is to say nothing.
Question
Text files are harder to deal with than audio files.
Question
Focus group interviews are never formed to brainstorm ideas.
Question
Focus groups are useful in the following contexts: marketing, academic, and public/nonprofit.
Question
Compare and contrast surveys and interviews. Discuss the advantages and disadvantages of each technique.
Question
Compare and contrast the different levels of structure that interviews may have and discuss the advantages and disadvantages of the different options.
Question
Summarize the idea of probes and discuss how the probes should be used in interviewing. Also discuss the different types of probing.
Question
Summarize the steps of a one-one-one personal interview detailing the process from beginning to end.
Question
Identify the key elements of focus group interviews and discuss when they are useful.
Question
You are working for a marketing company hired to evaluate viewer responses to a pilot episode of a sitcom featuring an Asian American family. Discuss how you will interview participants including a discussion of the technology, setting, self-presentation, questions you will ask, level of structure, potential probes, cultural considerations.
Question
Consider the potential for sensitive or threatening questions in interviewing and discuss how to navigate these types of questions. Also discuss any relevant considerations that may be relevant to the perceptions of questions as sensitive or threatening.
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Deck 10: Interviews
1
Before you begin an interview you should consider all the following issues EXCEPT ______.

A) technology
B) appropriate setting
C) participant comfort
D) self-presentation
C
2
According to your textbook, which of the following are the two final questions you should ask before starting an interview.

A) (1) Do they consent to the interview? and (2) Do they need anything before you get started?
B) (1) Do they consent to the interview? and (2) Do you have their permission to record the interview?
C) (1) Do they need anything before you get started? and (2) Do you have their permission to record the interview?
D) (1) Do they consent to the interview? and (2) Do they have any questions?
B
3
______ are straightforward questions that are useful in describing your sample and potentially also help you make distinctions within your sample that can be useful in your analysis.

A) Background/demographic questions
B) Experience/behavior questions
C) Opinion/values questions
D) Knowledge questions
A
4
______ ask the interviewee to describe overt actions and events that you might have seen had you been there to observe it.

A) Sensory questions
B) Experience/behavior questions
C) Opinion/values questions
D) Knowledge questions
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
5
______ ask the respondent to reflect on the topic at hand in terms of their own values, goals and priorities.

A) Sensory questions
B) Experience/behavior questions
C) Opinion/values questions
D) Knowledge questions
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
6
______ refer to what the respondent considers to be the facts, which may or may not be what is literally true

A) Sensory questions
B) Experience/behavior questions
C) Opinion/values questions
D) Knowledge questions
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
7
______ try and get at respondents' emotional responses to events or whatever phenomenon you are asking about.

A) Sensory questions
B) Experience/behavior questions
C) Opinion/values questions
D) Feeling questions
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
8
______ involve what the participant saw, heard, touched, tasted, or smelled.

A) Sensory questions
B) Experience/behavior questions
C) Opinion/values questions
D) Knowledge questions
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
9
______ involves the researcher asserting minimal control over the interview process and providing much leeway for the respondent to take the conversation in directions that are most meaningful to them.

A) Unstructured interviewing
B) Structured interviewing
C) Rapport interviewing
D) Probing interviewing
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
10
Kaitlin wants to interview new mothers about breast feeding; however, she is still exploring the topic and unsure about the "right questions." What level of structure should this interview have?

A) unstructured interviewing
B) structured interviewing
C) rapport interviewing
D) semi-structured interviewing
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
11
Rashad wants all interview participants to answer the same questions, however, he wants the question wording and flow of the interview to be flexible. What is the best interview structure for Rashad?

A) unstructured interviewing
B) structured interviewing
C) rapport interviewing
D) semi-structured interviewing
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
12
______ involves the researcher preparing a predetermined set of questions for the participant to answer during an interview.

A) Unstructured interviewing
B) Structured interviewing
C) Rapport interviewing
D) Semi-structured interviewing
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
13
Which interview structure is likely to have an interview schedule?

A) unstructured interviewing
B) structured interviewing
C) rapport interviewing
D) semi-structured interviewing
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
14
______ involves simply repeating or paraphrasing the last thing the respondent said to you and then asking them to continue with their story.

A) Echo probe
B) The tell-me-more probe
C) Asking for clarification probe
D) Paraphrasing probe
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
15
Eden is interviewing a participant who states "everything is everything" which is a statement unfamiliar to Eden. Which probe should Eden use to understand what this means?

A) echo probe
B) the tell-me-more probe
C) asking for clarification probe
D) asking for examples probe
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
16
Alexis is interviewing a student who says, "professors overestimate student ability". What probe should Alexis use to get more relevant information?

A) echo probe
B) the tell-me-more probe
C) asking for clarification probe
D) asking for examples probe
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
17
Renee wants to ask sensitive questions about sexual activity to participants. What should she do first before asking the sensitive questions?

A) transcribe the interview
B) probe participants
C) build rapport
D) highlight differences
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
18
______ consists of the interviewer repeating the participant's words onto a speech-to-word program by listening to a slowed down recorded interview through headphones.

A) Transcribing
B) Verbal transcribing
C) Oral transcription
D) Shadow speaking
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
19
______ involves the researcher bringing together groups of anywhere from five to a dozen people to be interviewed together.

A) Focus group interviews
B) Group interviews
C) Collective interviews
D) Multi-interviews
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
20
Which of the following is not a focus group context discussed by Kruger?

A) public/non-profit context
B) academic context
C) marketing context
D) political context
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
21
Ben wants to know what Mississippi residents want to see in a political candidate, he hires a research agency and they form a focus to gather information. What style of focus group is this?

A) public/nonprofit context
B) academic context
C) marketing context
D) political context
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
22
______ context requires researchers to be transparent about research objectives, methods, recruitment strategies, and results as part of the analysis and dissemination of the research.

A) Public/nonprofit context
B) Academic context
C) Marketing context
D) Political context
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
23
______ has both a depth of analysis and a marketing concern driving their research.

A) Public/nonprofit context
B) Academic context
C) Marketing context
D) Political context
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
24
______ is a way to deal with the imbalance of written history.

A) Restorative history
B) Oral history
C) Selective deposit
D) Selective archiving
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
25
______ refers to the higher likelihood that some histories are more likely to be recorded than others.

A) Historical inequalities
B) Historical imbalance
C) Selective deposit
D) Selective archiving
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
26
Prospective participants want to know about researchers as well.
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
27
Interviews can be conducted on WhatsApp.
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
28
It is difficult to distinguish between knowledge and experience questions.
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
29
There's overlap between sensory and behavior questions.
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
30
Sometimes, when a participant has given a preliminary response, the best response is to say nothing.
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
31
Text files are harder to deal with than audio files.
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
32
Focus group interviews are never formed to brainstorm ideas.
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
33
Focus groups are useful in the following contexts: marketing, academic, and public/nonprofit.
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
34
Compare and contrast surveys and interviews. Discuss the advantages and disadvantages of each technique.
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
35
Compare and contrast the different levels of structure that interviews may have and discuss the advantages and disadvantages of the different options.
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
36
Summarize the idea of probes and discuss how the probes should be used in interviewing. Also discuss the different types of probing.
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
37
Summarize the steps of a one-one-one personal interview detailing the process from beginning to end.
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
38
Identify the key elements of focus group interviews and discuss when they are useful.
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
39
You are working for a marketing company hired to evaluate viewer responses to a pilot episode of a sitcom featuring an Asian American family. Discuss how you will interview participants including a discussion of the technology, setting, self-presentation, questions you will ask, level of structure, potential probes, cultural considerations.
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
40
Consider the potential for sensitive or threatening questions in interviewing and discuss how to navigate these types of questions. Also discuss any relevant considerations that may be relevant to the perceptions of questions as sensitive or threatening.
Unlock Deck
Unlock for access to all 40 flashcards in this deck.
Unlock Deck
k this deck
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Unlock Deck
Unlock for access to all 40 flashcards in this deck.