Deck 7: Community Relations

Question 1

Social marketing describes the adoption by a company of a program that clearly benefits society and, long-term, the company.

Answer 1

True

Question 2

In order for Walmart to overcome its community relations problems, it must behave and communicate in one way.

Answer 2

True

Question 3

What is the strategic development of mutually beneficial relationships with targeted communities toward the long-term objective of building trust and reputation?

A) Investor relations
B) Media relations
C) Corporate relations
D) Community relations

Answer 3

D

Question 4

Which company coined the term "cause-related marketing"?

A) Shell Oil
B) American Express
C) Microsoft
D) Whole Foods

Question 5

What is the third most important factor that influences people to become employees?

A) Reputation
B) Friendliness
C) Salary
D) Ethics

Question 6

To help guide companies and other organizations in the planning and implementation of communication programs, companies must issue a/an___

A) press release.
B) survey.
C) audit.

Question 7

What does "neighbors of choice" mean?

Question 8

List Joe Hardy's six relationship-building principles