Deck 1: Reputation Management

Question 1

A common approach to measuring reputation is to observe the company's stock price.

Answer 1

False

Question 2

What does the Arthur W. Page Society call the "coin of the realm for successful corporations and for those (including the communication officers) who lead them"?

A) Authenticity
B) Corporate character
C) Brand management
D) Corporate reputation

Answer 2

A

Question 3

What is a long-term strategy for measuring, auditing, and managing an organization's reputation as an asset?

A) Strategic communication
B) Comprehensive reputation management
C) Communication research
D) Brand management

Answer 3

B

Question 4

Which of the following are reputational criteria for a comprehensive reputation management program?

A) Product quality
B) Financial performance
C) Employee talent
D) All of the above

Question 5

What is the term for how an individual or organization wants to be perceived?

A) Reputation
B) Corporate character
C) Brand
D) External communication

Question 6

Which of the following are factors judged for Most Admired companies, in order to be among the main components of corporate reputation?

A) Quality of management
B) People management
C) Established internal communication
D) Global competitiveness

Question 7

What is the formula for reputation?

Question 8

What is intrinsic identity?