Deck 12: Corporate Responsibility

Question 1

When communicating corporate responsibility, companies may be tempted to communicate instead of improving performance.

Answer 1

True

Question 2

What must meet the expectations of stakeholders, and goes beyond philanthropy and legal compliance?

A) Public affairs
B) Corporate responsibility
C) Legal compliance

Answer 2

B

Question 3

Out of all the best practices for communicating corporate responsibility, what is the most important?

A) Facts
B) Credibility
C) Transparency
D) Engaging critics

Answer 3

C

Question 4

What are the 6 rules companies that effectively communicate corporate responsibility follow?

Question 5

In order to communicate responsibility, there has to be credibility. How do communicators establish credibility?

Question 6

According to Michael Porter, companies need to move away from ___ actions into a ____ integration of social initiatives into business competitive strategy.

Question 7

What is the competitive advantage of corporate responsibility?

Question 8

Meeting non-financial expectations of ____ helps a company manage risk, protect its reputation, and attract and retain employees.