Deck 14: Personal and Social Influence of Media

Question 1

The 'third person effect' refers to a phenomenon that affects about one in three people.

Answer 1

False

Question 2

Although some people believe the media should limit violent and negative content, others believe it is the viewers' responsibility to protect themselves and their children from potentially offensive content.

Answer 2

True

Question 3

The magic bullet theory is an example of a "strong effects" theory.

Answer 3

True

Question 4

Stereotypical depictions are not always negative, but even if not, they are still harmful.

Question 5

Children cannot experience positive results, such as higher academic achievement, from watching TV programs.

Question 6

Researchers studying cultivation exclude fictional TV content because fiction does not influence people's perceptions.

Question 7

Unlike playing videogames, Internet use is not addictive.

Question 8

People have long been concerned about the effects of viewing television, but not about the effects of listening to radio.

Question 9

The uses and gratifications approach states that media and content choices are influenced by inhibition and disinhibition.

Question 10

Instrumental television use is goal-oriented and content-based.

Question 11

Computer use has increased people's ability to multitask effectively, which has improved people's concentration.

Question 12

Social networking interactions are a form of phatic communication.

Question 13

The Telecommunications Act of 1996 mandated that all TV sets with screens over a certain size be equipped with a V-chip or other means of blocking objectionable content.

Question 14

Some activists are resisting new communication technologies.

Question 15

Obscenity restrictions in broadcasting are rooted in the Miller v.California court decision.

Question 16

Which effect is most closely related to Albert Bandura's Bobo doll experiments?

A)modeling behavior
B)moderate effects of media
C)powerful effects of media
D)both A & B

Question 17

Which option is most closely related to the belief that media have limited effects?

A)magic bullet theory (hypodermic needle)
B)two-step flow (Lazersfeld & Katz)
C)modeling behavior (Albert Bandura)
D)The Great American Values Test

Question 18

Which option is most closely related to the belief that media have moderate effects?

A)magic bullet theory (hypodermic needle)
B)two-step flow (Lazersfeld & Katz)
C)modeling behavior (Albert Bandura)
D)The Great American Values Test

Question 19

Which research method is being used when observing people viewing television in their own homes?

A)survey research
B)content analysis
C)laboratory experiment
D)field experiment

Question 20

Expressions which are used only for social reasons instead of for sharing information are called:

A)identity and self presentation
B)phatic communication
C)collective identity formation tools
D)all of the above

Question 21

Catharsis is an example of which type of media effect?

A)behavioral effects
B)affective (emotional) effects
C)cognitive effects
D)none of the above

Question 22

Cultivation is an example of which type of media effect?

A)behavioral effects
B)affective (emotional) effects
C)cognitive effects
D)none of the above

Question 23

Increased anxiety is an example of which type of media effect?

A)behavioral effects
B)affective (emotional) effects
C)cognitive effects
D)none of the above

Question 24

The media effect of "arousal" is most unlike which of the following?

A)cultivation
B)inhibition
C)imitation
D)catharsis

Question 25

Which is the proper term for watching television and using the Internet just out of habit with no particular goal in mind.

A)channel repertoire
B)ritualistic viewing/use
C)instrumental viewing/use
D)selective exposure

Question 26

Which theory asserts that people who view a lot of television have a warped perception of real life and view the world as a "mean" place?

A)cultivation
B)inhibition
C)imitation
D)catharsis

Question 27

Why might videogames have greater effects on users than television does?

A)videogames are more interactive
B)many videogames involve violent acts
C)videogames are becoming less expensive
D)both A & B

Question 28

Which is the proper term for the ability of news media to influence the importance of certain events?

A)the gatekeeper's dilemma
B)the agenda setting function of media
C)disinhibition
D)none of the above

Question 29

Which perspective assumes that individuals select media and content with specific purposes in mind?

A)magic bullet theory
B)modeling theory
C)uses and gratifications
D)two-step flow

Question 30

Which term best describes the tendency to view media messages that are consistent with our values and beliefs?

A)selective exposure
B)selective perception
C)selective retention
D)selective rebuttal

Question 31

Which term best describes the tendency to remember messages that have the most meaning for us?

A)selective exposure
B)selective perception
C)selective retention
D)selective rebuttal

Question 32

Which term best describes the tendency to change the meaning of a message so that is consistent with our attitudes and beliefs?

A)selective exposure
B)selective perception
C)selective retention
D)selective rebuttal

Question 33

Which was the first home gaming system?

A)Sony PlayStation
B)Microsoft Xbox
C)Pac Man
D)Magnavox Odyssey

Question 34

When viewers strive to be like their favorite TV characters, and try take on similar characteristics as those characters without actually copying their behaviors, they are exhibiting:

A)imitation
B)identification
C)disinhibition
D)desensitization

Question 35

Which of the following statements is true of the V-Chip?

A)most parents of children aged 2-17 use the V-Chip to control their children's viewing
B)the V-Chip system is rarely used
C)the V-Chip was installed in analog television receivers, but not digital receivers
D)none of the above