Deck 11: The Business of Entertainment and Media Ownership

Question 1

The broadcast star model shows the interdependence among various groups/organizations, businesses, and broadcast stations.

Answer 1

True

Question 2

When considering charges of libel, it is important to consider whether the allegedly defamatory statements are true.

Answer 2

True

Question 3

Toll broadcasting was the first model by which airtime was sold to generate revenue, but it has not been used since the 1950s.

Answer 3

False

Question 4

The U.S.Telecommunications Agency grants broadcast licenses and regulates broadcasting.

Question 5

Spot advertising gave networks more commercial inventory to sell to advertisers.

Question 6

"Checkbook journalism" refers to employers who rely on freelance journalists.

Question 7

The RTDNA (Radio Television Digital News Association) has issued a code of ethics to guide its members facing ethical issues.

Question 8

The 1941 Report on Chain Broadcasting led to the creation of ABC, because NBC was forced to divest one of its two networks.

Question 9

When debating broadcast regulation, conservative members of Congress argued that the marketplace was self-correcting.

Question 10

Early broadcasters focused on the commercial potential of radio.

Question 11

Broadcast and cable operators felt threatened by Internet use even in the early 1990s.

Question 12

The Internet can occupy various positions in the broadcast star model.

Question 13

An ABC affiliate partnering with a Fox affiliate in the same town could be an example of an LMA pairing.

Question 14

The local television ownership (LTVO) rule allows a single entity to own two television stations in the same market if financial distress can be shown.

Question 15

Cross ownership is another term for group ownership.

Question 16

Which of the following is not a model to finance radio stations?

A)the per-set tax model
B)the voluntary audience contribution model
C)the government subsidy or ownership model
D)the RQS model

Question 17

A program-length infomercial for a skin care system is an example of:

A)the toll broadcasting model
B)the sponsorship model
C)the spot advertising model
D)none of the above

Question 18

The program The Kraft Music Hall is an example of:

A)the toll broadcasting model
B)the sponsorship model
C)the spot advertising model
D)none of the above

Question 19

Paying a monthly fee to access The Wall Street Journal online is an example of:

A)the toll broadcasting model
B)the sponsorship model
C)the spot advertising model
D)none of the above

Question 20

Which of the following is not a component of the broadcast star model?

A)network-affiliated television stations
B)FCC
C)FTC
D)audience

Question 21

Debt service is:

A)repaying money from investors
B)a major concern for most organizations
C)the same as P&L
D)both A & B

Question 22

A broadcast station's balance statement shows:

A)the balance between television audiences and cable audiences
B)the station's assets and liabilities
C)how much revenue the station receives in a given period of time
D)none of the above

Question 23

____ refers to a station being owned by one company but operated by another.

A)cross-ownership
B)streamlining
C)duopoly
D)local marketing agreement

Question 24

____ refers to a single entity owning more than two radio stations in a market.

A)cross-ownership
B)streamlining
C)duopoly
D)local marketing agreement

Question 25

The rule that local cable providers include all local over-the-air TV channels in its basic lineup is:

A)must-carry
B)retransmission consent
C)cable content agreement
D)none of the above

Question 26

The practice of requiring cable companies to pay local TV stations for the right to include the local TV signals is:

A)must-carry
B)retransmission consent
C)cable content agreement
D)none of the above

Question 27

____ refers to a single entity owning media occupying different platforms in a market.

A)oligopoly
B)cross-ownership
C)duopoly
D)none of the above

Question 28

This type of defamation occurs when the offending statement is spoken.

A)libel
B)slander
C)derogation
D)calumny

Question 29

Reverse compensation refers to:

A)cable companies being supported by subscriptions
B)advertisers being paid to advertise on a station
C)a network paying a station a fee to air the network's programming
D)a station paying a network for programming

Question 30

This type of defamation occurs when the offending statement is printed.
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A)libel
B)slander
C)derogation
D)calumny

Question 31

Organizational guidelines for acceptable behavior can be considered a form of:

A)censorship
B)applied ethics
C)public interest
D)all of the above

Question 32

Consolidation led to a media market that is increasingly:

A)regulated
B)signal-driven
C)reverse-compensated
D)oligopolistic

Question 33

_____ ethics are based on standards of right and wrong.

A)rules-based
B)consequence-based
C)virtue
D)none of the above

Question 34

_____ ethics are based on considering outcomes.

A)rules-based
B)consequence-based
C)virtue
D)none of the above

Question 35

Which of the following is best poised to take advantage of OTT?

A)national newspapers
B)radio stations
C)cable companies
D)streaming services