Deck 4: Radio and Television Programs and Programming

Question 1

Anthologies are more commonly known as soap operas.

Answer 1

False

Question 2

Non-narrative programs weave a story around the lives of fictional characters played by actors.

Answer 2

False

Question 3

The style of radio programming in the 1920s is often referred to as "potted palm music."

Answer 3

True

Question 4

Tentpoling is when a network schedules a new or poorly rated show between two successful shows.

Question 5

Many TV viewers are cancelling their cable services in favor of streaming.

Question 6

The Top 40 radio format refers to the most popular songs in the top 40 radio markets.

Question 7

Off-net syndicated programs were originally shown on broadcast networks.

Question 8

One of the biggest changes in TV programming is the rise of award-winning cable-originated programs.

Question 9

Radio stations focused on playing recorded music as early as the 1920s.

Question 10

A sample episode of a potential television series, which introduces the program and characters to viewers, is called the "pilot."

Question 11

The Financial Interest and Syndication Rules (Fin/Syn) limited the number of programs a network could for its weekly prime time schedule.

Question 12

Local origination channels are purchased from syndicators.

Question 13

A "cash plus barter" arrangement is the only means by which individual stations pay for syndicated programming.

Question 14

Television syndicators and programmers can meet to do business at the annual NATPE convention.

Question 15

The TV quiz show scandals of the 1950s resulted from promoters paying stations to air certain content.

Question 16

Lucille Ball's I Love Lucy was instrumental forin which of the following changes in the television programs?

A)using multiple camera filming
B)originating the syndication market
C)applying copyright protection to television content
D)both A & B

Question 17

Since the late 1950s, radio stations have typically established an identifying:

A)audience
B)format
C)rate card
D)both B & C

Question 18

The Corporation for Public Broadcasting created __________ in 1970.

A)noncommercial radio
B)noncommercial television
C)National Public Radio
D)all of the above

Question 19

What does it mean when television programs are "stripped" into the television schedule?

A)they are aired once a week in the same time slot
B)they are shortened from a one hour taping to a half hour show
C)they are aired five days a week in the same time slot
D)they are taken off the air

Question 20

It is safe to say that, in the 1950s, _______ saved the day for radio stations.

A)rock 'n' roll
B)advertisers
C)new long playing albums
D)the FM band

Question 21

Which of the following is the best example of a public/education/government (PEG) channel?

A)local access channel
B)PPV
C)PBS
D)none of the above

Question 22

Which series was seen as the first to feature in a starring role an intelligent, educated African-American woman?

A)The Cosby Show
B)Delilah
C)Julia
D)Fresh Prince of Bel Air

Question 23

Which of the following best describes ESPN?

A)cable network
B)broadcast network
C)superstation
D)pay-per-view channel

Question 24

Where did the music groups U2, R.E.M, Nirvana, and Nine Inch Nails get most of their early airplay?

A)MTV
B)Internet radio
C)college radio
D)both A & B

Question 25

What was the first reality-type program?

A)Candid Camera
B)America's Funniest Home Videos
C)MTV's The Real World
D)The Dating Game

Question 26

The Prime Time Access Rule encouraged the broadcast of ____.
-------------------------------

A)syndicated programs during prime time
B)violent programs during the earliest hour of prime time
C)quiz shows during prime time
D)syndicated programs leading into prime time

Question 27

Which programming strategy is being used when a network programs a show so that it runs over the starting time of a program on a competing network?

A)bridging
B)hammocking
C)tentpoling
D)blocking

Question 28

What programming strategy is being used when a network program places four situation comedies into a two-hour time period?

A)bridging
B)hammocking
C)tentpoling
D)blocking

Question 29

If a network schedules a new or weak program between two strong programs, it would be using which scheduling strategy?

A)bridging
B)hammocking
C)tentpoling
D)blocking

Question 30

When a network goes directly from one program to another program without a commercial break, this is an example of which programming strategy?

A)bridging
B)seamless
C)stripping
D)stunting

Question 31

Which of the following is a first-run syndicated program?

A)Wheel of Fortune
B)Entertainment Tonight
C)Judge Judy
D)All of the above

Question 32

Which of the following represents a type of nonnarrative program?

A)variety shows
B)reality shows
C)sports
D)all of the above

Question 33

The frequency and times of day that songs are played on the radio is called the:

A)playlist
B)playclock
C)rotation
D)none of the above

Question 34

Reverse compensation means that:

A)network programs are shown on affiliated stations for free
B)networks pay affiliates to broadcast their programs
C)affiliates pay for network programs
D)none of the above

Question 35

Which of the following best describes a program that originally aired on a network during prime time before going into syndication?

A)first-network syndicated program
B)first-run syndicated program
C)all-network syndicated program
D)off-network syndicated program