Deck 1: Opting Into Now Media

Question 1

The New York Sun was the first daily newspaper created for the mass audience and the first example of the "penny press."

Answer 1

True

Question 2

As a point-to-point delivery system, radio telegraphy worked similarly to the telegraph, but without the wires.

Answer 2

True

Question 3

Television is an asynchronous medium.

Answer 3

False

Question 4

Radio is a synchronous medium.

Question 5

Broadcast networks remain dominant today because of the paradigm shift caused by the Internet.

Question 6

The First Amendment to the Constitution prevents regulation of the mass media.
False

Question 7

The self-righting principle assumes that truth will win out over untruth in a free and responsible society.

Question 8

The Egyptians invented an alphabet of 24 characters.

Question 9

Digitization affects all digital media except podcasts.

Question 10

When considering mass media, display refers to carrying information to receivers; distribution refers to interactivity.

Question 11

Generating revenue from media content is called monetizing.

Question 12

Digital broadcasting allows stations to offer multiple channels in their allotted frequency.
True

Question 13

Convergence refers to the blurring of boundaries between different types of electronic communication.

Question 14

Localism is increasingly irrelevant to broadcast radio stations.

Question 15

Moore's Law of technological change is rooted in the concept of diminishing returns.

Question 16

Which of these forms of communication was used about 4000 BCE?

A)carrier pigeons
B)communication pennants
C)Pictograms
D)none of the above

Question 17

Whose model of communication is known as "The Mathematical Model"?

A)Shannon & Weaver
B)Schramm & Osgood
C)Schramm
D)both B & C

Question 18

The New York Sun was:

A)founded by Benjamin Day
B)the first of the penny press newspapers
C)both A & B
D)none of the above

Question 19

The age of mass media arrived when:

A)scribes were trained
B)the printing press was invented
C)electronic media appeared
D)none of these

Question 20

What do you call messages that are received almost instantaneously after transmission?

A)immediated
B)nonmediated
C)asynchronous
D)synchronous

Question 21

Which of the following is an example of synchronous communication?

A)radio
B)newspapers
C)web sites
D)telephone

Question 22

Which of the following is an example of asynchronous communication?

A)instant messaging
B)telephone
C)email
D)none of these; all are synchronous

Question 23

Which kind of an effect is it when the mass media cause us to take action?

A)cognitive
B)emotional
C)physical
D)behavioral

Question 24

Which kind of an effect is it when we learn from the mass media?

A)cognitive
B)emotional
C)physical
D)behavioral

Question 25

When your mood changes after watching a television program you are experiencing what type of media effect?

A)cognitive
B)emotional
C)physical
D)behavioral

Question 26

"Big data" refers to:

A)demographic data contained in samples larger than 1 million people
B)audience data collected by the traditional big-three networks
C)data sets so large that traditional data processing procedures are inadequate
D)none of the above

Question 27

The concept of accelerating change is most closely associated with which of the following?

A)IBOC
B)digital wisdom
C)UGC
D)Moore's Law

Question 28

The term "now media" is about connecting:
-------------------------------

A)content to a viewing device
B)audiences to new types of digital programming
C)print and electronic media
D)both A & B

Question 29

Expanding a company's business into areas that are at different points on the same production/distribution path is called

A)convergent integration
B)horizontal integration
C)vertical integration
D)monetizing

Question 30

What does IBOC stand for?

A)international bureau of commerce
B)independent board of commissioners
C)in band, on channel
D)international bureau of communication

Question 31

What is probably the most revolutionary innovation since the printing press?

A)digitization of mediated content
B)convergence
C)consolidation
D)monetizating the marketplace of ideas

Question 32

Audience selection of programs now is less by linear listing and more by
-------------------------------

A)random access
B)recommendations
C)stacking
D)both A & B

Question 33

Which of the following are primary characteristics that differentiate media from one another?

A)audience, time, and distance
B)display/distribution, and storage
C)both A & B
D)none of the above

Question 34

Media literacy includes

A)the ability to access, analyze, evaluate, and create media
B)understanding the meaning of media content
C)understanding the power, the intent, and the influence of the media
D)all of the above

Question 35

Which of the following statements is true?

A)The FCC treats subscription-based media differently than broadcast media
B)The Internet has full First Amendment protection
C)The fairness doctrine is no longer in place
D)all of the above