Deck 23: Sales and Marketing: The Contract, Product, and Promotion
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Deck 23: Sales and Marketing: The Contract, Product, and Promotion
1
With respect to sale of goods legislation,which of the following terms would be supported classically as being collateral but important?
A) warranty
B) innominate term
C) implied term
D) condition
A) warranty
B) innominate term
C) implied term
D) condition
A
2
Which of the following prohibits the defence of privity of contract?
A) provincial sale of goods legislation
B) federal and provincial consumer protection legislation
C) provincial consumer protection legislation
D) federal, provincial, and municipal sale of goods legislation
A) provincial sale of goods legislation
B) federal and provincial consumer protection legislation
C) provincial consumer protection legislation
D) federal, provincial, and municipal sale of goods legislation
C
3
Marta went to the local office supply store to buy a few packages of grey linen bond paper.The clerk showed Marta laminated covered samples but refused to let her open the wrapped packages for comparison purposes.She made the purchase but was asked by the office manager to return the paper because it was too thin.With respect to the Sale of Goods Act,which of the following will most likely support the merchant having to accept return of the product?
A) The seller refused the opportunity to compare goods with a sample.
B) The buyer relied on description of goods by the seller.
C) The buyer made intended use known at time of purchase.
D) Goods sold by description must correspond to the description.
A) The seller refused the opportunity to compare goods with a sample.
B) The buyer relied on description of goods by the seller.
C) The buyer made intended use known at time of purchase.
D) Goods sold by description must correspond to the description.
A
4
Which of the following would a business law professor most likely identify as arising from the objectives of the fundamental laws governing the marketing process?
A) the need to protect consumers from physical harm
B) regulation of product safety standards
C) general legal concerns
D) the need to foster fair competition
A) the need to protect consumers from physical harm
B) regulation of product safety standards
C) general legal concerns
D) the need to foster fair competition
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5
What is meant by the term "merchantable quality"?
A) reasonable quality considering description of goods
B) value declared or known to the buyer at the time
C) value of goods corresponds with their description
D) price paid determines reasonableness of quality
A) reasonable quality considering description of goods
B) value declared or known to the buyer at the time
C) value of goods corresponds with their description
D) price paid determines reasonableness of quality
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6
During a discussion of consumer protection legislation,which of the following would a business law professor most likely indicate as being relevant to a determination of what is reasonable with respect to the nature,intended purpose,and price paid for goods?
A) warranty of quality and fitness
B) seller's express warranties
C) warranty of durability
D) warranty of acceptable quality
A) warranty of quality and fitness
B) seller's express warranties
C) warranty of durability
D) warranty of acceptable quality
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7
A court hearing an action for damages has ordered that the plaintiff is entitled to a price reduction due to breach of contract pertaining to the sale of goods.In this instance,which of the following is the most likely reason for the court having arrived at this decision?
A) breach of a condition expressed in a contract for the sale of goods
B) breach of an innominate term of a contract for sale of goods
C) breach of warranty under sale of goods legislation
D) breach of a condition under sale of goods legislation
A) breach of a condition expressed in a contract for the sale of goods
B) breach of an innominate term of a contract for sale of goods
C) breach of warranty under sale of goods legislation
D) breach of a condition under sale of goods legislation
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8
Which of the following strongly supported the creation of principles set out in a specialized branch of contract law intended to provide a measure of protection for the purchaser of goods?
A) the need for modern law concerning the sale of goods and services
B) historic legislation titled the Sale of Goods Act, enacted in England in 1893
C) the civil code set of exceptions to the doctrine of caveat emptor
D) unfair results of strict application of the doctrine of caveat emptor
A) the need for modern law concerning the sale of goods and services
B) historic legislation titled the Sale of Goods Act, enacted in England in 1893
C) the civil code set of exceptions to the doctrine of caveat emptor
D) unfair results of strict application of the doctrine of caveat emptor
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9
Which of the following supports the essence of a sale by description?
A) buyer's enjoyment of quiet possession of the goods
B) buyer's reliance on seller's description
C) buyer's reliance on judgment of seller
D) buyer's opportunity to compare goods with sample
A) buyer's enjoyment of quiet possession of the goods
B) buyer's reliance on seller's description
C) buyer's reliance on judgment of seller
D) buyer's opportunity to compare goods with sample
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10
Which of the following is considered to be a valid limitation of sale of goods legislation?
A) imposition of a strict warranty of durability for a reasonable period of time
B) failure to permit contracting out of implied terms
C) failure to address pre-contractual terms
D) imposition of stronger warranties relating to quality and fitness for purpose
A) imposition of a strict warranty of durability for a reasonable period of time
B) failure to permit contracting out of implied terms
C) failure to address pre-contractual terms
D) imposition of stronger warranties relating to quality and fitness for purpose
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11
Why would a bag of soil taken from a parcel of land,rather than the parcel of land itself,be subject to the Sale of Goods Act?
A) merchantability
B) express contract terms
C) portability
D) fitness for sale
A) merchantability
B) express contract terms
C) portability
D) fitness for sale
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12
Which of the following is recognized as a term that cannot be easily classified under the Sale of Goods Act?
A) implied term
B) innominate term
C) condition
D) warranty
A) implied term
B) innominate term
C) condition
D) warranty
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13
EcoDesign Inc.(Eco)purchased 200 weeping caragana trees for spring planting from Abbot Garden Centre Ltd.Two weeks later,planting was complete and payment forwarded to Abbot.Two months later,Eco was served with a claim issued by Misty Tree Farms Ltd.,alleging non-payment for the goods by Abbot Garden Centre and naming Eco as a third party to the claim.Which of the following exemplifies the nature of the violation of the Sale of Goods Act in this instance?
A) breach of contract
B) breach of innominate term
C) breach of implied term
D) breach of implied warranty
A) breach of contract
B) breach of innominate term
C) breach of implied term
D) breach of implied warranty
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14
Under consumer protection legislation,which of the following would most strongly influence the remedies available to a consumer?
A) reasonable foreseeability of damages
B) seriousness of the breach of implied warranty
C) onus on party at fault to act quickly
D) onus on party at fault to correct the breach
A) reasonable foreseeability of damages
B) seriousness of the breach of implied warranty
C) onus on party at fault to act quickly
D) onus on party at fault to correct the breach
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15
Why would a buyer be relieved of the implied statutory requirement to make its intended purpose of purchasing goods known to the seller of those goods?
A) The goods will be used in their ordinary purpose.
B) The buyer is reliant on inspection of goods.
C) The goods will be bought by description.
D) The seller's goods are being sold by description
A) The goods will be used in their ordinary purpose.
B) The buyer is reliant on inspection of goods.
C) The goods will be bought by description.
D) The seller's goods are being sold by description
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16
In the case of Chalmers Suspensions International Ltd.v.B&B Automation Equipment Inc.,2008 CanLII 15767 (ON S.C.),the court determined,among other things,that the plaintiff's rejection of equipment and its claim for return of payments was justified.Which of the following most likely formed the basis for the court's finding in this instance?
A) defendant's awareness of plaintiff's past and present reliance on its expertise
B) defendant's complete knowledge of plaintiff's intended purpose for the machine
C) breach of an implied warranty under sale of goods legislation
D) breach of an implied condition that went to the root of the contract
A) defendant's awareness of plaintiff's past and present reliance on its expertise
B) defendant's complete knowledge of plaintiff's intended purpose for the machine
C) breach of an implied warranty under sale of goods legislation
D) breach of an implied condition that went to the root of the contract
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17
With respect to the breach of a term under the sale of goods legislation,which of the following would a lawyer most likely indicate to a purchaser as being essential to determining a remedy?
A) product safety classification
B) classification of the term
C) anticompetitive practices
D) disclosure on packaging
A) product safety classification
B) classification of the term
C) anticompetitive practices
D) disclosure on packaging
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18
With respect to securing the entitlement to a common law remedy,what is the role placed by law on the purchaser of a product?
A) to facilitate the transfer of ownership of goods
B) to be aware of federal and provincial regulations
C) to ensure product expectations are contractual
D) to report incidents of unfair selling practices
A) to facilitate the transfer of ownership of goods
B) to be aware of federal and provincial regulations
C) to ensure product expectations are contractual
D) to report incidents of unfair selling practices
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19
What influences and directs,among other things,the creation of goods,services,or ideas?
A) federal and provincial legislation
B) intellectual property law
C) consumer demand
D) marketing law
A) federal and provincial legislation
B) intellectual property law
C) consumer demand
D) marketing law
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20
Alison advised the sales manager at SpudsRUs Ltd.that she had rejected the shipment of potatoes received from Spuds that morning.As this was the second consecutive shipment from Spuds contaminated with blight,Alison also advised Spuds she was cancelling the contract.Which of the following would Alison's lawyer most likely indicate as the source of her ability to act in this manner?
A) breach of innominate term
B) right of repudiation
C) breach of warranty
D) doctrine of caveat emptor
A) breach of innominate term
B) right of repudiation
C) breach of warranty
D) doctrine of caveat emptor
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21
A lawyer is discussing a contract between a buyer and seller for the sale of goods that,among other things,establishes evidence of goods being transferred.Which of the following terms would the lawyer most likely use to refer to the document?
A) f.o.b. contract
B) certificate of insurance
C) bill of lading
D) c.i.f. contract
A) f.o.b. contract
B) certificate of insurance
C) bill of lading
D) c.i.f. contract
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22
With respect to consumers,the intent of the Consumer Packaging and Labelling Act (CPLA)would most strongly influence which of the following?
A) generic description and manufacturer's identity
B) net quality and identity of importer
C) comparability of price and quantity of goods
D) elimination of misleading product information
A) generic description and manufacturer's identity
B) net quality and identity of importer
C) comparability of price and quantity of goods
D) elimination of misleading product information
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23
With respect to the Sale of Goods Act,a buyer's express assent given before or after appropriation of the goods is made would most strongly influence which of the following?
A) Rule 2, approval and acceptance
B) Rule 5, unascertained goods
C) Rule 3, compliance with the agreement
D) Rule 1, specific goods
A) Rule 2, approval and acceptance
B) Rule 5, unascertained goods
C) Rule 3, compliance with the agreement
D) Rule 1, specific goods
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24
Which of the following would a business law professor most likely identify as being the most important source of standards promoting public confidence in business products and services?
A) mandatory standards of Canadian Broadcast Standards Council
B) mandatory standards of the Competitions Act, R.S.C. 1985,
C) voluntary standards of Advertising Standards Canada
C) C-34
D) voluntary standards of Canadian Association of Broadcasters
A) mandatory standards of Canadian Broadcast Standards Council
B) mandatory standards of the Competitions Act, R.S.C. 1985,
C) voluntary standards of Advertising Standards Canada
C) C-34
D) voluntary standards of Canadian Association of Broadcasters
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25
Ariafyn Equestrian Farm ordered a maximum of $1200 worth of oats for delivery by October 30 from Mike,a local farmer.On October 12,Mike stopped at the grain elevator scales to weigh the truckload of oats,which indicated Ariafyn would owe $1293 for the load.Mike was inside the office obtaining the certificate of weight when a passing train derailed,sending a rail car colliding into Mike's truck.In this scenario,which party will have the right to sue the railway company for the loss of the oats?
A) Ariafyn; risk transfers with appropriation of unascertained goods
B) Mike; buyer must be notified once price is ascertained
C) Ariafyn; goods are weighed and price has been ascertained
D) Mike; Ariafyn must signal its adoption of the transaction
A) Ariafyn; risk transfers with appropriation of unascertained goods
B) Mike; buyer must be notified once price is ascertained
C) Ariafyn; goods are weighed and price has been ascertained
D) Mike; Ariafyn must signal its adoption of the transaction
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26
With respect to the series of rules contained in the provincial sale of goods legislation that determine when title transfers,which of the following would be considered immaterial?
A) under Rule 2, whether the contract for specific goods is unconditional
B) under Rule 5, whether goods are sold on approval or on "sale or return"
C) under Rule 3, the putting of goods into a deliverable state
D) under Rule 1, the postponement of time of payment or delivery
A) under Rule 2, whether the contract for specific goods is unconditional
B) under Rule 5, whether goods are sold on approval or on "sale or return"
C) under Rule 3, the putting of goods into a deliverable state
D) under Rule 1, the postponement of time of payment or delivery
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27
With respect to product,which of the following would a business law professor most likely indicate as being the source of an adopted mandatory measure of the standard of care for tort liability?
A) Consumer Packaging and Labelling Act
B) Canadian Code of Advertising Standards
C) Sale of Goods Act
D) Canadian Standards Association
A) Consumer Packaging and Labelling Act
B) Canadian Code of Advertising Standards
C) Sale of Goods Act
D) Canadian Standards Association
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28
Under the sale of goods legislation,the determination of the normal measure of damages for non-acceptance is synonymous with which of the following?
A) seller's obligation to mitigate
B) seller's action for price
C) buyer's action for price
D) buyer's duty to mitigate
A) seller's obligation to mitigate
B) seller's action for price
C) buyer's action for price
D) buyer's duty to mitigate
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29
In circumstances where the title to goods has transferred to the buyer,sale of goods legislation provides an unpaid seller with a right to a claim that is legally described as which of the following?
A) account for profits
B) breach of contract
C) action for price
D) stoppage in transit
A) account for profits
B) breach of contract
C) action for price
D) stoppage in transit
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30
Which of the following represents the particular type of advertising and collaborative guidelines created by the Competition Bureau and Canadian Standards Association to specifically advise on the need for,among other things,clarity,accuracy,and substantiation of advertising claims?
A) Environmental Claims: A Guide for Industry and Advertisers
B) Consumer Packaging and Labelling Guide
C) Canadian Standards Association: A Guide to the Textile Labelling Act
D) Canadian Standards Association: A Guide to the Precious Metals Marketing Act
A) Environmental Claims: A Guide for Industry and Advertisers
B) Consumer Packaging and Labelling Guide
C) Canadian Standards Association: A Guide to the Textile Labelling Act
D) Canadian Standards Association: A Guide to the Precious Metals Marketing Act
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31
Bill C-52 proposed a new system designed to regulate consumer products posing dangers to human health and safety,but with the calling of an election in 2008,the bill failed to be brought into law.Under the ensuing minority government,the bill was re-introduced as Bill C-6.If Bill C-6 is eventually passed and implemented,which of the following represents one of several valid criteria that may be used to measure the effectiveness of the new regulations?
A) How did business convince the government to limit regulation to Bill C-6?
B) Will global trade growth make the problems more challenging?
C) How effective can the law be at addressing such widespread problems?
D) Will government devote adequate resources to enforcement?
A) How did business convince the government to limit regulation to Bill C-6?
B) Will global trade growth make the problems more challenging?
C) How effective can the law be at addressing such widespread problems?
D) Will government devote adequate resources to enforcement?
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32
Which of the following remains as both a valid concern to consumers and a valid criticism of the product warnings required under the Hazardous Products Act?
A) There is a shift to pre-market review from continuous assessment of therapeutic product risks.
B) The market is poorly regulated, if at all, by manufacturers and importers of products.
C) New offences for communicating false or reckless information as truth are being created.
D) Health care institutions are being forced to report adverse reactions to therapeutic products.
A) There is a shift to pre-market review from continuous assessment of therapeutic product risks.
B) The market is poorly regulated, if at all, by manufacturers and importers of products.
C) New offences for communicating false or reckless information as truth are being created.
D) Health care institutions are being forced to report adverse reactions to therapeutic products.
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33
A recent nationwide recall of childrens' hockey sticks imported into Canada was necessitated by confirmation that the sticks were coated with lead paint.Which of the following most likely provided the authority for the recall of this product?
A) It falls under the inherently dangerous product ban under the Hazardous Products Act.
B) Inherently dangerous products are banned under consumer protection legislation.
C) Lead paint is a banned substance under the Dangerous Goods Act.
D) Lead paint and other dangerous products are banned by consumer protection laws.
A) It falls under the inherently dangerous product ban under the Hazardous Products Act.
B) Inherently dangerous products are banned under consumer protection legislation.
C) Lead paint is a banned substance under the Dangerous Goods Act.
D) Lead paint and other dangerous products are banned by consumer protection laws.
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34
Why was the civil track process under the Competition Act introduced in 1999?
A) to make it easier to secure criminal conviction when infringements have occurred
B) to allow any Competition Bureau order considered appropriate re: misleading advertising
C) to facilitate prompt issuance of Competition Bureau orders to stop misleading activities
D) to prevent imposition of criminal charges when minor infringements have occurred
A) to make it easier to secure criminal conviction when infringements have occurred
B) to allow any Competition Bureau order considered appropriate re: misleading advertising
C) to facilitate prompt issuance of Competition Bureau orders to stop misleading activities
D) to prevent imposition of criminal charges when minor infringements have occurred
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35
SolarPrime Energy Converters Inc.has delivered a shipment of solar power converters to The Bonivista,the ship nominated by the buyer,scheduled to sail for Holland later in the day.Which of the following exemplifies the type of arrangement made between the parties involved in the sale of these goods?
A) f.o.b. Amsterdam
B) Incoterm 2000 f.o.b. Amsterdam
C) Incoterm 2000 c.i.f. Amsterdam
D) c.i.f. Amsterdam
A) f.o.b. Amsterdam
B) Incoterm 2000 f.o.b. Amsterdam
C) Incoterm 2000 c.i.f. Amsterdam
D) c.i.f. Amsterdam
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36
What is the name given to goods that are identified and agreed on at the time a contract of sale is made?
A) specific goods
B) appropriated goods
C) ascertained goods
D) specified goods
A) specific goods
B) appropriated goods
C) ascertained goods
D) specified goods
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37
The labelling and packaging legislation that applies to alcohol,milk,and margarine products is derived from which of the following sources?
A) trademark law
B) federal legislatures
C) municipal lawmakers
D) provincial legislatures
A) trademark law
B) federal legislatures
C) municipal lawmakers
D) provincial legislatures
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38
EcoGreen Garden Centre Inc.will pay $2400 for the two tons of organic fertilizer it ordered for delivery in March.The fertilizer is to be packaged in 20 kg bags and then packed onto two separate one-ton pallets for shipment.In this instance,what rule under sale of goods legislation will dictate when title to the goods passes to EcoGreen?
A) Rule 3
B) Rule 2
C) Rule 1
D) Rule 4
A) Rule 3
B) Rule 2
C) Rule 1
D) Rule 4
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39
D.A.D.Enterprises Inc.(DAD)is located in Whitehorse.It has entered into a contract for the purchase of goods from Finnigan Fishing Rods & Reels Ltd.(Finnigan).In accordance with the terms of the contract,Finnigan must,among other things,arrange shipping.Which of the following exemplifies the type of arrangement between these parties?
A) bill of lading
B) c.i.f. Whitehorse
C) c.o.d. Whitehorse
D) f.o.b. Whitehorse
A) bill of lading
B) c.i.f. Whitehorse
C) c.o.d. Whitehorse
D) f.o.b. Whitehorse
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40
With respect to the sale of goods,which of the following would strongly influence a seller's ability to exercise its right to stoppage in transit?
A) failure to deliver goods to the carrier
B) goods remain undelivered and buyer has become insolvent
C) the insolvency of the buyer of the goods
D) the seller's inability to arrange for insurance of the goods
A) failure to deliver goods to the carrier
B) goods remain undelivered and buyer has become insolvent
C) the insolvency of the buyer of the goods
D) the seller's inability to arrange for insurance of the goods
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41
In a free on board contract,the seller specifies the type of transportation to be used.
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42
The transfer of ownership of goods and the principles relating to delivery of the goods is among the key aspects of the contract of sale that are the focus of marketing laws.
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43
Unfair trade practices are considered by consumer protection legislation to involve false,misleading,and unconscionable representations made during any of the various forms of transactions for consumer products.
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44
The concept of protecting the consumer implicitly assumes that the commercial purchaser is better able to take care of itself and does not require any kind of safeguards.
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45
Which of the following should a legal risk manager insist upon with respect to advertising performance claims about a new product the company is promoting?
A) keeping improper practices secret
B) a cynical marketing strategy to cover lack of due diligence
C) justification by scientific evidence
D) speedy retraction of false statements
A) keeping improper practices secret
B) a cynical marketing strategy to cover lack of due diligence
C) justification by scientific evidence
D) speedy retraction of false statements
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46
A customer who has made its purpose for a particular product known to the seller will be deemed to have relied on the advice of the seller in selecting a product fit for that purpose.
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47
Once goods are delivered to a carrier under a c.i.f.contract,the seller typically submits the bill of lading and certificate of insurance to the buyer in exchange for payment of the price of the goods.
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48
False or misleading advertising involves illegal business practices that exploit the unequal bargaining position of consumers.
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49
How are promotional statements that are alleged to be either false or misleading to consumers assessed with respect to ascertaining their truth?
A) Consumer Packaging and Labelling Act regulations
B) falsity is judged by an objective test
C) by definition under the federal Competition Act
D) Canadian Standards Association guidelines
A) Consumer Packaging and Labelling Act regulations
B) falsity is judged by an objective test
C) by definition under the federal Competition Act
D) Canadian Standards Association guidelines
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50
The Latin phrase caveat emptor forms the foundation of common law's expectation of purchasers to be aware of what they are purchasing and make appropriate investigations before buying.
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51
Tinsel X-Mas Trees received 200 trees from Misty Tree Farms Ltd.for sale during the holiday season.Tinsel paid a deposit of $500 and Misty granted payment terms of 30 days from date of delivery.Should Tinsel sell all of the trees but neglect to remit payment within the 30 days,Misty will be entitled to claim an action for the price.
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52
Due diligence is a defence based on adopting reasonable steps to avoid the violation of a legal duty.
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53
A number of terms are automatically implied by the Sale of Goods Act into the contracts of parties,even though they may have expressly agreed to exclude the operation of this legislation with regard to their transaction.
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54
The rules contained in the sale of goods legislation determine when title to goods shifts also affect the seller's right to claim damages for non-acceptance.
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55
Unascertained goods must be identified and agreed on at the time a contract is made.
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56
Goods not yet set aside and identifiable as the subject of the contract are to be specifically ascertained at the time the contract is formed.
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57
A warranty is implied under sale of goods legislation that requires the seller to have the right to sell the goods.
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58
Classification of the relevant term of the contract for sale of goods is essential to determining whether the goods sold by description actually correspond with the description.
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59
When a condition in a sale of goods contract is breached,the sale of goods legislation permits the buyer to ask the court to reduce the purchase price due to the breach.
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60
Advertising a product at a very low price when you have an insufficient supply to meet expected demand is synonymous with which of the following terms?
A) falsity of advertising
B) bait and switch
C) unfair practices
D) misleading advertising
A) falsity of advertising
B) bait and switch
C) unfair practices
D) misleading advertising
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61
Provinces have legislated to address selling practices that generally can be described as unfair.Explain the context under which unfairness typically arises and list unfair practices affected by this legislation.
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62
Identify and briefly explain the circumstances where product labelling regulation is considered important,as well as the most important regulation relating to the promotion of goods.Include a brief discussion of more specific legislative provisions that also apply to the promotion of goods.
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63
Identify the warranties that are implied in sales transactions by the Sale of Goods Act.
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64
Briefly discuss the right of repudiation with respect to the sale of goods.
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65
Unfair practices typically involve promotional statements that either are false or have the ability to mislead the consumer as to their truth.
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66
Identify and briefly discuss packaging laws and their impact on a business's packaging and promotion of its product.
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67
In the case of Chalmers Suspensions International Ltd.v.B&B Automation Equipment Inc.,2008 CanLII 15767 (ON S.C),the court was asked to answer the following:
i) Was there a condition implied in the contract that the robotic machine be suitable for the purpose specified by Chalmers?
ii) If so,was the condition breached?
iii) If the condition was breached,what was Chalmers' remedy?
How did the court respond and why?
i) Was there a condition implied in the contract that the robotic machine be suitable for the purpose specified by Chalmers?
ii) If so,was the condition breached?
iii) If the condition was breached,what was Chalmers' remedy?
How did the court respond and why?
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68
Discuss regulation relating to the product component of the marketing mix.
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69
A specific provision of the Competition Act directed to performance claims considers a representation about the quality of a product that fails to be based on an adequate and proper test to be reviewable conduct.
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70
Briefly discuss the role of a bill of lading.
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71
The best defence to allegations of misleading advertising is that the elements of the offence have not yet been proven.
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72
Briefly discuss how the Sale of Goods Act enacted in 1893 protected buyers historically.
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73
With respect to the sale of goods legislation,briefly discuss the remedies for breach of warranty.
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