Deck 9: The Persuasive Speech

Question 1

The which of the following are characteristics of personal proof?

A) Integrity, intelligence, and competence
B) Competence, insight, and goodwill
C) Integrity, competence, and goodwill
D) Intelligence, integrity, and goodwill
E) Integrity, knowledge, and goodwill

Answer 1

C

Question 2

Which of the following are the two basic types of motives?

A) Sexual and physical
B) Social and sexual
C) Social and physical
D) Physical and psychological
E) Social and psychological

Answer 2

C

Question 3

Which of the following is NOT a social motive?

A) Security
B) Approval
C) Success
D) Conformity
E) Serendipity

Answer 3

E

Question 4

A basic argument consists of

A) logic and reasoning.
B) premise and conclusion.
C) inductive and deductive.
D) specific case and conclusion.
E) major and minor premise.

Question 5

Reasoning by comparisons can be either

A) hypothetical or real.
B) figurative or literal.
C) casual or effectual.
D) accurate or fallacious.
E) inductive or deductive.

Question 6

Reasoning by generalization can be

A) an effective argument in persuasion.
B) an effective argument in information.
C) an effective argument in entertainment.
D) an effective argument in personal descriptions.
E) an effective argument in credibility.

Question 7

Which of the following is NOT a fallacy?

A) Inspection phase
B) Ignoring the question
C) Begging the question
D) Red herring
E) Ad hominem

Question 8

Fallacies are

A) an error in reasoning.
B) an error in persuasion.
C) an error in information.
D) an error in details.
E) an error in instruction.

Question 9

The speech to activate asks the audience to act.

Question 10

The speech to reinforce appeals to those who disagree.

Question 11

A speech to convince appeals to a listener's emotions.

Question 12

An effective persuader must project an image of competence.

Question 13

Nothing is more important to a persuader than her image.

Question 14

Motive is the inner drive that stimulates behavior.

Question 15

Image is a mental picture that a customer has of the product that the persuader is selling.

Question 16

The process of drawing conclusions is called reasoning from cause and effect.

Question 17

Reasoning by generalization is primarily deductive.

Question 18

Argument by comparison involves the examination of two similar cases.

Question 19

Explain the relationship between image and credibility. Give an example of how this affects persuasion.

Question 20

Explain five of the most common occurrences of fallacies and give examples of each.

Question 21

Discuss the three types of persuasive speeches and give examples of each.

Question 22

Discuss four specific motive appeals and give examples of each.