Deck 1: Introduction to Digital Marketing

Question 1

The review of how software and online services can support implementation of digital marketing is known as

A)Software as a Service (SaaS)
B)Martech audit
C)SEO gap analysis
D)Marketplace analysis
E)None of the above

Answer 1

B

Question 2

Site engagement measures are…

A)Unique visitors
B)Bounce rate
C)Duration
D)Pages per visit
E)Cost per sale

Answer 2

B, C, D

Question 3

Which two parts of SOSTAC most closely relate to applying digital analytics

A)Situation
B)Objectives
C)Strategy
D)Actions
E)Control

Answer 3

B, E

Question 4

The 2 Ss in SOSTAC stand for…

A)Sell
B)Speak
C)Situation
D)Speak
E)Strategy

Question 5

The RACE marketing planning framework is structured around

A)Customer service activities
B)Customer lifecycle activities
C)Customer acquisition activities
D)Customer advocacy issues
E)Customer lifetime value issues

Question 6

Communications strategy relates to which of the 5S benefits of digital marketing

A)Sell
B)Speak
C)Serve
D)Save
E)Sizzle

Question 7

Which one of these is NOT one of the 5 S benefits of digital marketing

A)Sell
B)Speak
C)Serve
D)Search
E)Sizzle

Question 8

An essential free tool for reviewing how customers search online is…

A)Alexa
B)Google Keyword Planner Tool
C)Nielsen
D)Comscore
E)Moz

Question 9

The three main types of media are

A)Paid
B)Email
C)Owned
D)Earned
E)Search