Deck 4: E-Customers

Question 1

The consumption of entertainment on mobile terminals is at tle moment lower than the consumption on big screens

Answer 1

False

Question 2

The reason for initiating an Ambassador program around your brand / web site is to:

A)Motivate your most valuable customers to buy more of your products or services
B)Strengthen the relationship with your most engaged customers
C)Motivate the low volume customers to buy more of your products or services
D)Demotivate the low volume customers to buy your products so that you reduce your administrative costs
E)Obtain free press publicity

Answer 2

B

Question 3

What of the following statements is true

A)The Web has increased the time people spend in media consumption
B)The Web as commercial channel is suitable for mass markets and not for niche markets
C)The Web is primarilly a pull channel
D)The Web is primerally an push channel
E)The Web has given more power to producers in comparison to consumers

Answer 3

C

Question 4

Brands using the Internet and in particular social media channels must avoid using multiple local and /or conflicting brand identities. This because:

A)Localized brand names restrict brands from international sales
B)Their markets are becoming global
C)Such media channels are reaching global audiences
D)The effect of such media channels is substantial because of customer networking
E)All above answers are correct

Question 5

Creation of a web persona makes a site more customer-centric and enables objective comments

Question 6

Today visitors of web sites are increasing the number of sites they visit reducing the time they spend in selected sites

Question 7

Customer motivations can be managed and met

Question 8

Entertainment is the most popular online activity

Question 9

Assumptions about existing offline customers apply always to online customers

Question 10

In e-marketing B2B companies are often more sophisticated than B2C companies

Question 11

In the de Kare-Silver Shopping test, the main areas of review are?

A)Product characteristics
B)Social sharing
C)Social proof
D)Familiarity and confidence
E)Consumer attributes