Deck 3: E-Models

Question 1

The Financial Times online is an example of revenue from subscription access to content

Answer 1

True

Question 2

The idea of Tim Berners-Lee about the Semantic Web can be summarized as:

A)A 3D Web offering a superb customer experiences
B)A fully customizable customer experience
C)artificial intelligence applications that will recommend services and products
D)Using semantics to identify criminal activities
E)Introducing legislation for network neutrality

Answer 2

C

Question 3

Price Comparison Sites can be best described as:

A)Transnational Sites
B)Relational Sites
C)Intermediaries sites
D)Promotional sites
E)Destination sites

Answer 3

C

Question 4

A web site displays a banner that links visitors who click on it to a vacation site. In case the customer books a vacation or another product from the site the owner of the web site receives a commission of 2,5% on the product sold. This revenue model is best described as:

A)Pay per Click revenue model
B)Affiliate revenue model
C)Co-sales revenue model
D)Pay per View revenue model
E)Subscription revenue model

Question 5

What of the statements below is correct?

A)Dropbox is an example of a freemium service model
B)Adwords is an example of the "Revenue from subscription" model
C)The Financial Times (www.ft.com) is an example of the acquisition model
D)Amazon.com is an example of the sponsoring model

Question 6

Ideastorm is an example of collaborative co-creation

Question 7

Online display advertising is often associated with a halo effect

Question 8

The number of unique visitors is a commonly used metric of popularity of web sites

Question 9

According to Chris Anderson's book The Long Tail niche goods / services are not economically attractive

Question 10

Online marketplace analysis is not useful when we are searching for search terms in a Pay Per Click campaign