Deck 3: Persuasion Broadly Considered

Question 1

You wear blue jeans because they demonstrate you are a casual person who is not elitist. This is an example of:

A) Impression management as persuasion
B) Persuasion in the guise of objectivity
C) How multiple messages shape ideology
D) Expression games

Answer 1

A

Question 2

Hillary Clinton's tears on the eve of the 2008 Democratic primary best exemplify:

A) God versus devil rhetoric
B) Impression management
C) Expression games
D) Multi-motivated communication

Answer 2

C

Question 3

When a TV news commentator leads off his program with a focus on a politician's lifestyle instead of policies, this is:

A) Priming
B) Promoting
C) Posturing
D) Pontification

Answer 3

A

Question 4

When industries set up seemingly disinterested scientific institutes whose real aim is to discredit attacks on the industry, this is an example of:

A) Impression management as persuasion
B) Expression games as deception
C) McWorld's dominant cultural ideology
D) Persuasion in the guise of objectivity

Question 5

"Got a problem? Take a pill!" best exemplifies:

A) Dominant cultural ideologies
B) The global rhetoric hypothesis
C) Impression management. as persuasion
D) Persuasion in the guise of objectivity

Question 6

_________ is focused exclusively on paradigm cases.

A) The restricted view of persuasion
B) The generic view of persuasion
C) The rhetorical view of persuasion
D) The globalized view of persuasion

Question 7

At its most extreme, a _________ holds that there is no escape from rhetoric.

A) restricted view of persuasion
B) discursive view of persuasion
C) globalized view of persuasion
Analytical view of persuasion

Question 8

The _________ suggests that distinctions between persuasion and non-persuasion tend to be overblown, and argues that there are gray areas where persuasion is present but not explicit.

A) restricted view of persuasion
B) analytical view of persuasion
C) resistive view of persuasion
D) globalized view of persuasion

Question 9

_________ are the systems of beliefs and values that tend to go unquestioned in a society.

A) Sociological cultural ideologies
B) Dominant cultural ideologies
C) Religious ideologies
D) Democratic ideologies

Question 10

Symbols of approval or derision creating group identification or dis-identification are known as:

A) Democratic idealisms
B) God words or devil words
C) Words of the rhetoric
D) Persuasive appeals

Question 11

As we seek to persuade a friend to accept our side of the story, at the same time we persuade ourselves. This is an example of ______ communication.

A) Multi-motivated
B) Multi-layered
C) Multi-directional
D) Multi-faceted

Question 12

Communication may operate on multiple levels and serve multiple functions; it is therefore:

A) Multi-motivated
B) Multi-layered
C) Multi-faceted
D) Multi-directional

Question 13

Broadly stated, "the message" includes not just what is said verbally, but also the source, medium, context, receiver, and accompanying non-verbals. This means that communication is:

A) Multi-directional
B) Multi-motivated
C) Multi-layered
D) Multi-faceted

Question 14

The _________ of the orator is his or her personal credibility.

A) Logos
B) Chronos
C) Pathos
D) Ethos

Question 15

A speaker's reasoning and arguments are known as:

A) Logos
B) Ethos
C) Style
D) Delivery

Question 16

_________ are the excuses and justifications we provide to ourselves after the fact when we need to make judgments about choices we've made.

A) Paradoxes
B) Interpersonal rhetorics
C) Rationalizations
D) Intrapersonal rhetorics

Question 17

To _________ is to consider messages at the relationship level, and to communicate about communication.

A) Facilitate
B) Metacommunicate
C) Compromise
D) Prime

Question 18

News reporting becomes rhetorical by:

A) Priming
B) Agenda setting
C) Framing
D) All of the above

Question 19

___________ in persuasion is most clearly illustrated by mammoth "infotainment" corporations such as Disney, who see to it that all their component parts are coordinated to produce maximum profits.

A) Synergy
B) Globalization
C) Rhetorics
D) None of the above

Question 20

In the discourse of the USA, "totalitarianism" is an example of a "god word."

Question 21

Emotional appeals are known as pathos.

Question 22

Objective news reporting does not become rhetorical through framing, but rather through transformational broadcasting.

Question 23

These days we recognize that source, receiver, medium, and context can have message value in their own right and that non-verbal elements can have as much or more influence as a message's verbal components.

Question 24

Mundane realists argue that language is constitutive of reality, rather than merely reflective of it.

Question 25

An ad may be both informational and transformational.

Question 26

There exists truth that rises above persuasion.

Question 27

Messages at the relational level are transmitted mostly by non-verbal means.

Question 28

Generic grocery store products are not persuasive.

Question 29

Research shows that fictitious headlines above political candidates do not stick in voters' consciousness and are therefore generally not persuasive.

Question 30

Expression games are contests over the control and the detection of control of our expressive behaviors.

Question 31

School textbook publishers must offer a guise of objectivity even as they secretly pander to large markets.

Question 32

Strict constructionists argue that "child abuse," "date rape," and "sexual harassment" needed to be named in order to become recognized social problems, and thereby are rhetorical.

Question 33

"McWorld" is a metaphorical concept that describes ideological globalization.

Question 34

Communicative acts may stem from many motivations, operate on many levels, and have many effects via multiple forms of influence, some of them unintended. Discuss how these gray areas and multiple messages create cumulative effects and shape our dominant cultural ideologies, providing some relevant examples.

Question 35

Name two forms of persuasion in the guise of objectivity and explain (1) how they portray the "guise" and (2) how they are persuasive.

Question 36

Compare and contrast the three schools of thought concerning the societal naming of social problems.

Question 37

Explain how the Disney Corp. provides a solid example of the concept of "dominant cultural ideologies".

Question 38

What does Charles Darwin contribute to our understanding of persuasion in the guise of objectivity?

Question 39

Explain and critique Benjamin Barber's thesis concerning "McWorld" and its connection to persuasion.

Question 40

Compare and contrast the two "maps" of persuasion, incorporating the concept of the "gray areas" of persuasion.

Question 41

Discuss the case of Gayle Quinnel and John McCain, and what it teaches us about persuasion.

Question 42

Compare and contrast the restricted and globalized view of rhetoric, providing at least two examples to develop your argument.

Question 43

Explain the difference between god and devil terms, and their connection to persuasion. Be sure to provide examples from both private and public life to demonstrate the concepts.

Question 44

List and define the five key communication principles that undergird the globalized view of rhetoric.