Deck 11: Sport Team Identification

Question 1

_____________ reflects the strength of a consumer's relationship with sport team products and related brands.

A) Sport association
B) Team association
C) Personal identification
D) Team identification

Answer 1

D

Question 2

Identification with a sport team often creates a sense of belonging. Which of the following is a way to express your identification with your favorite team?

A) Wearing a team jersey at the stadium on game day
B) Watching my favorite team's game with friends
C) Buying team memorabilia and displaying them at work/home
D) All of the above

Answer 2

D

Question 3

_____________ identity is the subjective perception of the self, and how this perception is communicated and perceived by others in various social situations.

A) Personal
B) Team
C) Social
D) Sport

Answer 3

C

Question 4

Sport spectators and sport fans are the same thing.

Question 5

Wearing a Manchester United jersey out to watch a game is an example of:

A) Theory of planned behavior
B) Consumer decision-making
C) Signal theory
D) Team affiliation

Question 6

If you came across the fan wearing the jersey of a rival team, this individual would be a member of:

A) An out-group
B) An in-group
C) An in between-group
D) None of the above

Question 7

Which of the following is NOT one of the stages of evaluating yourself in relation to social groups?

A) Social categorization
B) Social acceptance
C) Social comparison
D) Social identification

Question 8

________________ refers to the two fundamental competing human needs - that of inclusion and that of differentiation.

A) Optimal distinctiveness
B) Uniqueness
C) Team identification
D) Optimal identification

Question 9

______________ strategies are based on the composition and nature of groups. ___________ strategies are based on how members perceive their place within the group and their social world.

A) Perceptual framing / Structural reality
B) Team identification/ Optimal distinctiveness
C) Consumer reality / Team framing
D) Structural reality / Perceptual framing

Question 10

Consumers can hold multiple in-group identities simultaneously.

Question 11

The Multiple In-Group Identity Framework (MIIF) proposes three consumer in-groups can emerge for one sport organization. Which in-group would be considered the lowest level?

A) Relational group identity
B) Superordinate group identity
C) Social network identity
D) Subgroup identity

Question 12

A __________ identified fan would be more likely to purchase tickets, merchandise and watch games.

A) Team
B) Lowly
C) Highly
D) None of the above

Question 13

Pat is a fan of the Philadelphia Eagles and is a member of the Green Machine. Based on this information, how many identities does Pat have?

A) Two
B) One
C) None
D) Four

Question 14

According to the reading, one of the main consequences of team identification is:

A) Personality
B) Knowledge
C) Loyalty
D) Motivation

Question 15

After the Rangers lose a game, you commute home from the game feeling depressed and this mood stays with you for a couple of days. Instead of wearing your favorite Rangers jersey, you choose to wear a non-sport related t-shirt. This is an example of:

A) BLASTing
B) CORFing
C) BIRGing
D) None of the above

Question 16

Fans of the new NHL team, the Seattle Kraken, are likely to engage in which strategy to form their team identification?

A) BIRGing
B) CORFing
C) Social creativity
D) Social identification

Question 17

Which of the following are examples of strategies highly identified consumers use when sports gambling?

A) BAFTing and HAFFing
B) CORFing and BIRGing
C) BLASTing and BAFTing
D) CORFing and HAFFing