Deck 11: Persuasion

Question 1

Persuasion communication is about…

A) reshaping others' believes
B) reshaping others' opinions
C) reshaping other's responses
D) All of the above

Answer 1

D

Question 2

What is the similarity among coercion, manipulation and persuasion?

A) They all rely heavily on verbal symbols
B) They all rely heavily on non-verbal symbols
C) They all contain elements of deviously management
D) Both a and b

Answer 2

D

Question 3

Usually ________ messages precede ________ tactics.

A) persuasion, coercion
B) coercion, persuasion
C) coercion, manipulation
D) manipulation, coercion

Answer 3

A

Question 4

Which one is correct?

A) The motives of the persuader in a persuasive attempt will go from persuasion to manipulation to coercion
B) Persuasion can serve as defense against manipulation
C) Persuasion is generally perceived as a more ethical form of communication than manipulation and coercion
D) All of the above

Question 5

A(n) ________ is a self-interest or desire, while a(n) ________ is a relatively enduring predisposition to respond favorably or unfavorably.

A) attitude, value
B) attitude, belief
C) motive, attitude
D) value, motive

Question 6

Which of the following is correct?

A) Attitudes are hardly supposed to change
B) A change in belief is a requirement for changes in the values
C) The main purpose of persuasion is changing the behaviors
D) An attitude is a self-interest or desire we have for others or ourselves

Question 7

What is the desired persuasive outcome of a politician's speech at a rally among their supporters?

A) Changing
B) Reinforcement
C) Shaping
D) None of the above

Question 8

Which one is not a strategy to reduce cognitive dissonance?

A) Focusing on more supportive beliefs
B) Reducing the significance of conflicting behavior
C) Changing the attitudes
D) Changing the conflicting behavior

Question 9

Anti-smoking campaigns and therapies can best be investigated by…

A) the elaboration likelihood model
B) cognitive dissonance theory
C) inoculation theory
D) All of the above

Question 10

A study revealed the act of purchasing an important product or service leads to apprehension before and after the act or purchase. This can best be investigated by…

A) the elaboration likelihood model
B) cognitive dissonance theory
C) inoculation theory
D) cognitive learning theory

Question 11

Studies showed that in the wake of an economic crisis, donating helped people who witnessed images of others in pain to feel better. This can best be investigated by…

A) the elaboration likelihood model
B) cognitive dissonance theory
C) inoculation theory
D) cognitive learning theory

Question 12

Overall ________ processing generally results in attitudes that are more resistant to change than those formed through ________ processing

A) peripheral, central
B) peripheral, lateral
C) central, peripheral
D) peripheral, interior

Question 13

Which of the following statements about peripheral route of message processing in ELM is not correct?

A) It is less quantitative than the central route
B) It is less critically thought than the central route
C) It takes into consideration the scrutiny of the logic of the message
D) The attitudes resulting from the peripheral route are shorter lived than the central one

Question 14

Which of the following statements about central route of message processing in ELM is not correct?

A) It takes into consideration the scrutiny of the logic of the message
B) It is more critically thought than peripheral route
C) It is less quantitative than peripheral route
D) The attitudes resulting from the central route are longer lasting than the peripheral one

Question 15

An individual reads a message that says "bigger is better" and they assume bigger is normally better, so this message is right. This is a ________ route to persuasion.

A) peripheral
B) lateral
C) central
D) interior

Question 16

When we are more motivated to process a message, we are more likely to process that message through the ________ route

A) peripheral
B) lateral
C) central
D) interior

Question 17

Which theory is more likely to describe the process of persuasion during a speech of a politician at rally among the people who do not support him?

A) the elaboration likelihood model
B) cognitive dissonance theory
C) inoculation theory
D) cognitive learning theory

Question 18

Some of your friends may try to get you to do things that you do not agree with now that you are old enough to drive and go to parties. This is more likely to be an example of…

A) threat
B) refutational preemption
C) refutational pretreatment
D) inoculation

Question 19

Your friends will tell you that it's perfectly safe to have a couple of beers while at a party and to then drive home. However, states have cracked down on drunk driving and an arrest for drunk driving is a serious offense. This is more likely to be an example of…

A) threat
B) refutational preemption
C) refutational pretreatment
D) inoculation

Question 20

During refutational preemption…

A) individuals are motivated to acknowledge that their attitudes are to change
B) counterarguments are replied ahead of occurrence
C) individuals refuse to accept the changes in their attitudes
D) individuals accept the changes in their attitudes

Question 21

How is persuasion different to coercion and manipulation?

Question 22

What are the desired outcomes of persuasion?

Question 23

What are the main criticisms of cognitive dissonance theory?

Question 24

What are the stages of refutational pretreatment and which one occurs first?

Question 25

What is the main difference between the elaboration likelihood model and the inoculation theory of persuasion?

Question 26

Elaborate on why cognitive dissonance theory is criticized for not being falsifiable.

Question 27

How is the central route of elaboration likelihood different to the peripheral route?