Deck 2: Foundations of Persuasion

Question 1

A persuasion technique in which a communicator hides his or her persuasive goals hoping to mislead the message recipient best describes

A) Persuasion
B) Propaganda
C) Manipulation
D) Coercion

Answer 1

C

Question 2

Which of the following is NOT one of the three kinds of persuasive effects?

A) Shaping
B) Reinforcing
C) Changing
D) Flattering

Answer 2

D

Question 3

The actions allegedly taken by Hollywood producer Harvey Weinstein are best understood as

A) Coercion
B) Manipulation
C) Propaganda
D) Persuasion

Answer 3

A

Question 4

Which of the below does not accurately characterize persuasion?

A) Persuasion is an intentional effort to change an attitude or behavior
B) Persuasion is defined from the perspective of the recipient of a message
C) Persuasion requires free choice
D) People persuade themselves

Question 5

When a group has near complete control over the transmission and content of messages, they have an intent to deceive, and dissent is discouraged, we would refer to the messages they send as

A) Persuasion
B) Propaganda
C) Manipulation
D) Coercion

Question 6

In what ways does Perloff's definition of persuasion differ from the definitions provided by other communication scholars? Why are these distinctions important? Do you agree or disagree with his definition?

Question 7

If you were to explain the difference between persuasion and coercion, what key point would you emphasize? Why is this particular point most important?

Question 8

The chapter presents numerous examples of persuasion, coercion, propaganda, and manipulation. Which examples surprised you? Why? Do you disagree with any of the examples?