Deck 16: Persuasive Speaking Strategies

Question 1

Research on the persuasive use of evidence shows that

A) narrative evidence is far more persuasive than startling statistics
B) vivid narratives are usually more interesting and memorable than statistics
C) valid statistics are far more persuasive than narrative evidence
D) none of the above

Answer 1

B

Question 2

You enhance your credibility as a speaker presenting a persuasive message by

A) appearing competent
B) exhibiting dynamism
C) appearing trustworthy
D) all of the above

Answer 2

A

Question 3

Fear appeals as a persuasive strategy are likely to be effective only if

A) they are very mild fear appeals
B) audience members feel vulnerable and thus fearful
C) a general recommendation for action is provided
D) the action desired is difficult to achieve

Answer 3

B

Question 4

Cognitive dissonance is triggered by

A) noting consistency of a person's beliefs
B) identifying hypocrisy by saying one thing but doing the opposite
C) strong fear appeals
D) none of the above

Question 5

When Obama called statistics on economic recovery "steady growth" but Trump called it "evidence of failure and incompetence," they were both using framing as a persuasive strategy.

Question 6

Typically, the two-sided approach to persuasion will change attitudes and behavior more effectively than the one-sided approach, especially if the audience is well informed on the issue.

Question 7

It is ethically wrong to use emotional appeals.

Question 8

Some fear appeals may not be effective because what frightens you may not frighten others in your audience.

Question 9

Some fear appeals can be too graphic and repugnant, negating effective persuasion.

Question 10

Reframing as a persuasive strategy alters perception by changing how issues and problems are descriptively phrased.

Question 11

Cognitive dissonance is the only truly effective persuasive strategy that can change the minds of true believers.