Deck 1: Media and Media Psychology

Question 1

An important early media researcher, who looked at the effects of television on political races was

A) Paul Lazarsfeld
B) Walter Cronkite
C) George Mead
D) Henry Jenkins

Answer 1

A

Question 2

Messages are no longer medium specific is a central tenet of

A) Exemplification theory
B) Convergence theory
C) The Third Person Effect
D) Information Processing Theory

Answer 2

B

Question 3

The skill of being able to "read" and consume media with good critical thinking skills and discriminating visual and symbolic processing is called

A) Media convergence
B) Media Effects
C) Media Processes
D) Media Literacy

Answer 3

D

Question 4

"Non-discursive" refers to

A) Things that are not influential
B) Things that lack meaning
C) Things that work against us
D) Things that are a part of our day-to-day lives that are not discussed

Question 5

In about 1440, this invention ushered in what is considered to be the age of print media

A) Books
B) The Printing Press
C) The FAX machine
D) Written words

Question 6

The phenomenon or experience whereby I know someone well who doesn't know me back is called

A) Parasocial
B) Paranormal
C) Paralegal
D) Paraprofessional

Question 7

Watching the same television show over and over was not possible until we had

A) VCRs
B) DVDs
C) DVRs
D) Streaming media
E) All of these make it possible to watch a show over and over