Deck 1: The Study of Destination Marketing

Question 1

Which one of the following is not an explicit component of Leiper's model of the tourism system:

A) Transit region
B) Generating country
C) Passports
D) Destination

Answer 1

C

Question 2

Which of the following is not a perspective for defining 'tourism':

A) The movement of people
B) A sector of the economy
C) Import trade statistics
D) Numbers of arrivals

Answer 2

C

Question 3

Definitions of tourism have generally been based on which of the following:

A) economic terms
B) technical terms
C) holistic terms
D) All of the above

Answer 3

D

Question 4

Which type of organisation is responsible for marketing Queensland as a destination:

A) LTA
B) RTO
C) NTO
D) STO

Question 5

It is generally agreed that the term industry applies to a group of firms engaged in the same activities. Which of the following would not be considered part of the tourism industry in Hawaii?

A) A shopping mall
B) A taxi
C) A fast food outlet
D) All of the above would be considered part of the tourism industry

Question 6

Which of the following could be classified as a destination?

A) An area spanning across political borders
B) An uninhabited island
C) A cluster of attractions within a political boundary
D) All of the above

Question 7

Which of the following is a philosophy recognising all decisions should be made with the consumer in mind?

A) Promotion orientation
B) Marketing orientation
C) Production orientation
D) All of the above

Question 8

Which of the following DMOs would be responsible for marketing a country as a tourism destination?

A) LTA
B) RTO
C) NTO
D) STO

Question 9

The first official DMO to be established was a(n):

A) RTO
B) STO
C) NTO
D) NTA

Question 10

The CVB format emanated from which country:

A) England
B) Australia
C) New Zealand
D) USA

Question 11

The term destination management organisation represents which of the following philosophies?

A) Product orientation
B) Promotion orientation
C) Marketing orientation
D) Societal marketing orientation

Question 12

Destination management requires the stimulation of:

A) profitable businesses
B) an attractive environment
C) positive visitor experiences
D) All of the above

Question 13

The notion that a consumer must be present for a tourism service to take place, refers to:

A) homogeneity
B) inseparability
C) immovability
D) All of the above

Question 14

The notion that the destination experience must be consumed at the place of production, refers to:

A) homogeneity
B) inseparability
C) immovability
D) All of the above