Deck 8: Destination Image

Question 1

A consumer's ____________ images of a destination is thought to be developed through their everyday assimilation of information.

A) organic
B) induced
C) complex
D) parsimonious

Answer 1

A

Question 2

A consumer's ____________ image of a destination is thought to be developed through the influence of tourism promotions directed by marketers.

A) organic
B) induced
C) complex
D) parsimonious

Answer 2

B

Question 3

A consumer's positive emotional attachment to a destination is representative of which one of the following:

A) cognition
B) conation
C) affect
D) All of the above

Answer 3

C

Question 4

A consumer's decision set contains on average approximately how many destinations?

A) 1
B) 4
C) 10
D) unlimited

Question 5

Inclusion of a destination in the consumer's decision set is representative of brand ________.

A) image
B) equity
C) value
D) salience

Question 6

In destination image measurement questionnaires, an uninformed response can occur when there is a lack of _________________.

A) cognition
B) a 'don't know' option
C) awareness
D) All of the above

Question 7

Which of the following is representative of an organic image formation agent?

A) School history lessons
B) Social media photos posted by friends
C) A movie
D) All of the above

Question 8

Destination image is:

A) the DMO's brand identity
B) perceptions held in the market place
C) destination positioning
D) All of the above

Question 9

A consumer's intent to visit a destination is known as which type of image or attitude?

A) cognitive
B) affective
C) conative
D) hedonic

Question 10

Human's innate need to explore is considered to represent which type of travel motivation?

A) Sunlust
B) Wanderlust
C) Hednonism
D) Self-actualisation