Deck 13: Media

Question 1

Discuss the role of the media in gender role socialization in children and how media definitions of masculinity and femininity impact gender attitudes in adulthood.

Answer 1

No Answer.

Question 2

Which genre of music stereotypes women as temptresses or long-suffering wives?

A) country
B) rock
C) folk
D) jazz

Answer 2

A

Question 3

Which group is least represented in rock music videos?

A) white male
B) nonwhite male
C) white female
D) nonwhite female

Answer 3

D

Question 4

Which of the following is true of African American women in music videos?

A) They are portrayed in more passive roles now compared to a decade ago.
B) They are the most sexualized.
C) They are looking more like white women, with lighter complexions and straighter hair.
D) All of the above.

Question 5

In music videos, white women tend to have

A) passive and decorative roles
B) active foreground roles
C) leading roles
D) no roles

Question 6

The majority of rock videos

A) combine sexual images with acts of violence
B) show women and men in equal relationships
C) do not have men and women appearing together
D) none of the above

Question 7

The heaviest viewers of television are

A) baby boomers between the ages of 40 and 55
B) adolescents between the ages of 13 and 17
C) people over age 55
D) preschoolers

Question 8

Which medium is the most influential?

A) print
B) film
C) music
D) television

Question 9

On television, which group is most likely to be both involved in violence and to get away with it?

A) white males
B) white females
C) nonwhite males
D) nonwhite females

Question 10

Research shows that violence against women in the media

A) increases the potential for violence
B) desensitizes viewers toward further violence
C) increases aggressive behavior
D) all of the above

Question 11

On prime-time television,

A) male and female characters are now about equal in number for all types of shows
B) men dominate dramatic shows
C) men are not shown in stereotypical roles
D) women dominate comedy shows

Question 12

Which television format has the most female characters?

A) cartoons
B) prime-time drama
C) made-for-television movies
D) soap operas

Question 13

Which of the following is true regarding broadcast journalism?

A) Women are rapidly increasing their numbers as foreign and war correspondents.
B) Women are greatly increasing their numbers as sports anchors.
C) Women are decreasing their numbers in production roles.
D) Women are decreasing their visibility in on-screen roles.

Question 14

Women in mass media industries are represented least in which of the following film roles?

A) producer
B) director
C) editor
D) screen writer

Question 15

When compared to women, men in television commercials are portrayed as

A) less mature and successful
B) more foolish
C) inept in household chores
D) all of the above

Question 16

Heavy metal and rap music depict the theme of

A) sexual exploitation
B) violence toward women
C) male domination of women
D) all of the above

Question 17

Which would be the most typical portrayal of male characters on television?

A) A caring but beleaguered father who is raising children on his own.
B) An intelligent male detective who solves a complicated crime.
C) An efficient male nurse who works on a hospital ward.
D) A hero who uses ingenuity and invention rather than aggression or force to save the day.

Question 18

Heavy television viewing is related to stereotyped views of gender.

Question 19

The media

A) reinforce gender roles
B) reflect gender roles
C) have the power to alter gender stereotypes
D) all of the above

Question 20

Which of the following groups are most likely to be portrayed as criminals in television programming?

A) African-American males
B) Latino males
C) Asian males
D) Native American males

Question 21

In which television programming do women appear to be making the greatest strides?

A) dramas
B) comedies
C) broadcast journalism
D) made-for-TV movies

Question 22

Analyze two prime-time television shows which represent stereotypical and nonstereotypical content regarding gender roles. How is the gender-related content used successfully in these shows?

Question 23

Compared to women, men have far fewer roles in film as they age.

Question 24

Analyze two movies that represent stereotypical and nonstereotypical content regarding gender roles. How is the gender-related content used successfully in these movies?

Question 25

In soap operas, female leads outnumber male leads.

Question 26

Discuss how the double standard for male and female movie directors, actors, and broadcasters serves to limit opportunities for the advancement of women in mass media industries. Also, demonstrate how the same double standard can maintain inflexible role requirements for men.

Question 27

At about what age does television first become a potent socializer?

A) 3 years
B) 5 years
C) 10 years
D) 15 years

Question 28

In the media, men are portrayed as more multidimensional than women.

Question 29

How would you answer producers of gender stereotyped mass media industries who state that they "are only giving the public what the public wants"?

Question 30

Heavy television viewing among all age groups is associated with

A) traditional gender views
B) egalitarian beliefs about men and women
C) less adherence to stereotypes about gender
D) all of the above

Question 31

Overall, research on popular women's magazines shows

A) the housewife role is looked at negatively
B) wives are now encouraged to work outside the home and share equally the domestic and breadwinning roles with husbands
C) a woman's identity revolves around the home
D) men are now considered unimportant in the lives of contemporary women

Question 32

The dominant themes of women's magazines at the millennium such as Cosmopolitan and Glamour are

A) staying healthy
B) family relationships
C) beauty and relationships with men
D) relationships with women

Question 33

Given the portrayal of women in advertising, which is least likely to be seen in print advertising?

A) a woman in a pink nightgown lying in a bed
B) a woman in the driveway fixing a car or boat
C) a woman in a bathing suit on the deck of a boat
D) a woman in a kitchen making a meal

Question 34

Research on visual representations of men and women in ads, finds that the ________ is given more prominence for men and the ________ is given more prominence for women.

A) body / face
B) face / body
C) hair / hands
D) hair / legs

Question 35

Which of the following is true regarding advertising?

A) Gender-based ads have not kept current with real world changes.
B) The belief that sex and sexism sells is strong.
C) Advertising artifically creates images that become the reality.
D) All of the above

Question 36

According to research, how do consumers generally react to sexist advertising?

A) men respond in positive ways; women in negative ways
B) women respond in positive ways; men in negative ways
C) both men and women respond in positive ways
D) both men and women respond in negative ways

Question 37

Consistent with print ads, television commercials emphasize that first and foremost a woman must be ________ in order to be acceptable.

A) shown with a man or men
B) shown with a woman or women
C) shown in a helping role
D) attractive

Question 38

Television advertisements geared to children

A) are less gender stereotyped than those for adults
B) portray girls as independent
C) teach girls how to help their mothers and serve men and boys
D) all of the above

Question 39

Which era encouraged the independence and initiative of women off the screen and showed women in nontraditional roles in positive ways on the screen?

A) The Depression era
B) World War II
C) the 1950s
D) the 1980s and 1990s

Question 40

Haskell calls the ________ the most disheartening in screen history because of the backlash and violence against women in commercial films.

A) 1930s and 1940s
B) 1950s
C) 1960s and 1970s
D) 1980s

Question 41

In the four decades of James Bond films, James is often sexually involved with women

A) older than he is
B) many years younger than he is
C) who are sexually liberated
D) heroines equivalent to Bond

Question 42

"Slasher" movies routinely send the message that

A) sexual violence is normal and acceptable
B) violence will be punished
C) love and violence do not go together
D) females can actively protect themselves

Question 43

What is the age profile of the average moviegoer?

A) between the ages of 14 and 24
B) between the ages of 25 and 45
C) between the ages of 46 and 65
D) between the ages of 66 and 80

Question 44

What percentage of 40-64 year olds in film are female?

A) 2%
B) 24%
C) 48%
D) 73%

Question 45

Which medium is the most gender stereotyped and misogynistic?

A) music
B) newspapers
C) television
D) magazines

Question 46

Which genre of music is most misogynistic?

A) country
B) rock
C) folk
D) jazz