Deck 8: Surveys

Question 1

Limitation(s) that an interviewer planning telephone surveys would have to consider is/are:

A) complex questions are difficult to handle by phone
B) low interviewer safety
C) possible standard error problem
D) all of these (a, b, c)

Answer 1

A

Question 2

Limitation(s) that an interviewer planning an Internet survey would have to consider is/are:

A) lack of standards for email addresses.
B) high coverage error.
C) high interviewer safety.
D) none of these

Answer 2

A

Question 3

Limitation(s) that an interviewer planning personal interviews would have to consider is/are:

A) use of visual aids, such as a card containing income ranges.
B) lower response rates.
C) difficulty obtaining answers to questions about sensitive topics.
D) all of these (a b, c)

Answer 3

C

Question 4

A double-barrel question is a question that

A) has only two response options (e.g., True/False).
B) combines two questions that should be separate questions
C) is repeated twice during a survey, such as in a mail questionnaire.
D) none of these

Question 5

Probably the greatest problem with mail questionnaires is

A) lack of addresses for some prospective respondents.
B) low response rates without follow-up reminders
C) coverage error.
D) all of these (a, b, c)

Question 6

Non-response errors are a problem in survey research because

A) non-response reduces the sample size.
B) non-respondents usually are not representative of the population.
C) both a and b
D) neither a nor b

Question 7

A survey pretest is important because it helps to identify

A) problems with procedures.
B) questionnaire/interview wording.
C) the potential for low response rate.
D) all of these (a, b, c)