Deck 10: Promotionpublicity and Media

Question 1

The entertainment industry sells products as stimulants for consumers' constructed emotions.

Answer 1

True

Question 2

What percentage of the suggested retail list price of a ""unit"" for sale do labels receive through digital (iTunes) sales?

A) 1
B) 0.7
C) 0.6
D) 0.4
E) 0.2

Answer 2

B

Question 3

The ""cost"" of promotion for a typical record label album release is

A) 200-300% of the all-ins
B) 100-200% of the all-ins
C) 50-100% of the all-ins
D) 10% of the all-ins
E) 10-35% of the all-ins

Answer 3

B

Question 4

The ""cost"" of publicity for a typical record label album release is

A) 200-300% of the all-ins
B) 100-200% of the all-ins
C) 50-100% of the all-ins
D) 10% of the all-ins
E) 10-35% of the all-ins

Question 5

In a typical record deal how much money does the act owe (have to pay back) the label?

A) Zero
B) 100% of the all-ins
C) The debt on the account for a shortage of album sales by the label to recoup all of its investment
D) Management fees to the label which are usually 15-20% to the total revenues generated
E) 50% of the total debt

Question 6

What items/issues (expenses) make up the all-ins in an artist's budget?

A) Publicity
B) Artist's advance for signing the deal
C) Promotion
D) Recording budget
E) Mechanical license

Question 7

Record label promotion is

A) Stories in the popular press and trade magazines
B) Music videos
C) Radio station airplay
D) Interview of the act on TV shows and radio
E) Advertisment of the act on social media

Question 8

Record label publicity is

A) Stories in the popular press and trade magazines
B) Music videos
C) Radio station airplay
D) Interview of the act on TV shows and radio
E) Advertisment of the act on social media

Question 9

How much money (royalties per unit) will an artist receive for each unit sold through traditional full priced retail outlets sales (once the label has recouped) if the deal is 17 points on a suggest retail list price of $18.95, with a 15% packaging/breakage/server fee, and a deduction of three points for the producer/production royalties?

A) 5.32
B) 48 cents
C) 7.56
D) 16.11
E) 2.26

Question 10

What percentage of the suggested retail list price of a ""unit"" for sale do labels receive through Brick & Mortar sales?

A) 1
B) 0.7
C) 0.6
D) 0.4
E) 0.2

Question 11

Free goods are

A) Promotional copies supplied by the label to radio stations
B) Publicity
C) Mechanicals
D) Albums given to retail outlet to encourge inventory in the store
E) CCC

Question 12

A ""backstory"" of the act tied to an image is

A) An advance
B) The recording budget
C) A sample of the product
D) Publicity
E) Promotion

Question 13

Industry success, including social and mass media programming, often depends upon gut reactions or the label executives' combination of intuition and experience about what might sell.

Question 14

Artists failing to achieve profitable unit sales or other revenues are customarily given two to three more chances by the label after a poor-selling record releases.

Question 15

Having musical and vocal talent does not guarantee a hit recording.

Question 16

Broadcast radio stations usually receive their recording to air free from the labels.

Question 17

The most difficult decision label executives have to make is

A) Who to sign to the label
B) What brand a new act uses to generate profits
C) Who to select as the acts producer
D) How much money to spend on the products they are financing
E) How to promote the act to a market segment

Question 18

Low budget films often cost _____ to make and market

A) 1000000
B) 10000000
C) 200000
D) Less than $800,000
E) 40000000

Question 19

Branding of an act is often the responsibility of the

A) A&R Department
B) Sales and marketing
C) Development
D) Promotion
E) Distribution

Question 20

Billboard Magazine has a weekly subscription of

A) 6.7 million
B) 115000
C) 12.9 million
D) 17000
E) 1.2 million

Question 21

In a typical recording contract, what does ""initial period"" mean?

A) Seven years, seven albums
B) One year
C) One album
D) The formula to determine advances on options
E) The wholesale price minus the gross revenue generated