Deck 2: Rating Systems and the Structure of the Hospitality Industry

Question 1

The Michelin Red Guide is the oldest and best-known European hotel and restaurant guide. It was created to encourage travelling by road in France, and began reviewing restaurants anonymously by means of a three-star system in 1926. It uses five criteria to grant its stars.Which of the following IS NOT one of the five criteria?

A) The quality of the service
B) The quality of the ingredients
C) The value for money
D) The consistency of culinary standards

Answer 1

A

Question 2

The American Automobile Association (AAA) uses diamonds to rate lodging properties. The following text is the definition of one of the diamond levels:"These establishments appeal to the traveller with comprehensive needs. Properties are multifaceted and have a distinguished style, including marked improvements to the quality of physical attributes, amenities, and levels of comfort provided".Which of the AAA diamond level is defined by the text?

A) Three Diamonds
B) Five Diamonds
C) Two Diamonds
D) Four Diamonds

Answer 2

A

Question 3

Under the banner of which classification association were the 21 principles for the setting-up and/or reviewing hotel classification systems set up?

A) The Hotelstars Union
B) The American Automobile Association
C) The Automobile Association (UK)
D) The North Star Travel Media

Answer 3

A

Question 4

How many pillars are found in the World Hotel Rating project's declaration of intention of November 2011?

A) 6
B) 8
C) 4
D) 10

Question 5

Hotel rating systems are considered not to be very effective in assessing quality due to various reasons. However, these rating systems can be considered to be reliable under certain circumstances.On what does the reliability of a hotel's rating primarily depend?

A) Its review frequency
B) Its star level
C) Its customer segments
D) Its management style

Question 6

Many accommodation types are classified as hotels, and there are two main reasons for classifying hotels. The first one is to analyse the market sector and as such help in making comparisons, carrying out performance analyses, determining customer needs, identifying market gaps and establishing future strategies.What is the second main reason?

A) To describe the type of hotel for advertising purposes
B) To describe the type of hotel for managing purposes
C) To describe the type of hotel for investing purposes
D) To describe the type of hotel for communicating purposes

Question 7

Hotels can also be managed under management contracts, which generally occur with already existing hotels entering into agreements with other hotel operators to provide professional management services, thereby agreeing to pay fees for these services and these are long-term agreements. Such contracts have basic advantages and disadvantages to both the owners and the operators. One such advantage or disadvantage is "low downside risk".How is this low downside risk considered?

A) Operator advantage
B) Owner advantage
C) Operator disadvantage
D) Owner disadvantage

Question 8

Hotels can also be managed under management contracts, which generally occur with already existing hotels entering into agreements with other hotel operators to provide professional management services, thereby agreeing to pay fees for these services and these are long-term agreements. Such contracts have basic advantages and disadvantages to both the owners and the operators. One such advantage or disadvantage is "quality management and recognition".How is the quality management and recognition considered?

A) Owner advantage
B) Owner disadvantage
C) Operator disadvantage
D) Operator advantage

Question 9

What is the name of the type of lodging with features unavailable at standard hotels, and designed to provide a more domestic feeling with matching amenities, such as fully-fledged kitchens, dishes, refrigerator and laundry facilities called?

A) Extended stay hotels
B) Residential hotels
C) All-suite hotels
D) Full service hotels

Question 10

Some hotels often combine luxury facilities in unique or intimate settings with full service accommodations, and are typically furnished in a stylish and themed manner, most frequently operated independently, and focussed on offering their services in cosy, friendly, and warm settings.How are such hotels called?

A) Boutique hotels
B) All-suite hotels
C) Convention hotels
D) Spa and health hotels

Question 11

Smith Travel Research (STR) uses a flexible format that relates the levels of the actual or estimated average daily rate to the number of hotels within the given market to define the class of hotels found there. Based on this format, they have defined different classes of hotels within the US hospitality industry depending on whether the hotels are metro-based markets, or non-metro-based (rural) markets.How are hotels in the top 30% ADR level regarded in their non-metro market classification?

A) As upscale hotels
B) As luxury hotels
C) As economy hotels
D) As budget hotels

Question 12

According to the HOTREC's hotel star rating criteria, having a safe in a room is one of the conditions.From which star level is it obligatory to have a safe in a hotel room?

A) Five stars
B) Two stars
C) Three stars
D) Four stars

Question 13

Which type of hotels are specifically designed to provide a certain degree of seclusion, retirement or solitude?

A) Retreat hotels
B) Secret hotels
C) Trophy hotels
D) Exclusive use hotels

Question 14

The following is a definition provided by Wheelen and Hunger (2008)."The fundamental, unique purpose that sets a company apart from other firms of its type and identifies the scope of the company's operations in terms of products (including services) offered and markets served".What statement did Wheelen and Hunger (2008) define?

A) Mission statement
B) Strategy statement
C) Values statement
D) Vision statement

Question 15

What is the name of the statement used to indicate the ideal that stretches the organisation's resources but is both inspiring and attainable?

A) Vision statement
B) Strategy statement
C) Mission statement
D) Values statement

Question 16

Within the hospitality industry, levels of management are commonly split into three.Which level of managers amongst the three common levels of management are also called supervisory managers?

A) Line managers
B) Top managers
C) Middle managers
D) Tactical managers

Question 17

In reviewing hotel organisational structures, the fewer the management levels within a hotel, the ____________ it will be in completing its tasks and projects.

A) more effective
B) less effective
C) more authoritative
D) less authoritative

Question 18

In hotel guest segmentation, a hotel guest can be categorised under the three main headings of purpose, numbers and __________ at any given time.

A) origin
B) gender
C) age
D) wealth

Question 19

Based on bedding categories, in the United States, the Caribbean, Canada and Mexico, what type of room will contain a bed measuring 72 inches wide by 78 inches long?

A) California King
B) King
C) Queen
D) Twin

Question 20

Market segments are generally established based on behavioural, demographic, geographic, and __________ factors.

A) psychographic
B) public
C) physical
D) psychologic