Deck 12: Product and Distribution Strategies

Question 1

MATCHING
Complete the following using the terms listed.
a.marketing intermediary
b.test marketing
c.brand insistence
d.product life cycle
e.brand name
f.wholesaler
g.family brand
h.product line
i.convenience products
j.product line
k.wheel of retailing
l.logistics
A group of related products marked by physical similarities or intended for a similar market.

Answer 1

j

Question 2

MATCHING
Complete the following using the terms listed.
a.marketing intermediary
b.test marketing
c.brand insistence
d.product life cycle
e.brand name
f.wholesaler
g.family brand
h.product line
i.convenience products
j.product line
k.wheel of retailing
l.logistics
_____ are those items typically purchased often by consumers,with little effort.

Answer 2

i

Question 3

Define product.What decisions are included in the marketing conception of a product?

Answer 3

A product is a bundle of physical,service, and symbolic attributes designed to satisfy consumer wants.The marketing conception of a product includes the br and,product image,warranty,service attributes,packaging, and labelling,as well as the physical or functional characteristics of the good or service.

Question 4

MATCHING
Complete the following using the terms listed.
a.marketing intermediary
b.test marketing
c.brand insistence
d.product life cycle
e.brand name
f.wholesaler
g.family brand
h.product line
i.convenience products
j.product line
k.wheel of retailing
l.logistics
_____ is the ultimate degree in brand loyalty,in which the consumer will accept no substitute for a preferred brand.

Question 5

MATCHING
Complete the following using the terms listed.
a.marketing intermediary
b.test marketing
c.brand insistence
d.product life cycle
e.brand name
f.wholesaler
g.family brand
h.product line
i.convenience products
j.product line
k.wheel of retailing
l.logistics
_____ introduces a new product supported by a complete marketing campaign to a selected city or TV coverage area.

Question 6

Provide examples of each of the following consumer products: convenience,shopping,and specialty.

Question 7

Describe how services differ from goods.

Question 8

MATCHING
Complete the following using the terms listed.
a.marketing intermediary
b.test marketing
c.brand insistence
d.product life cycle
e.brand name
f.wholesaler
g.family brand
h.product line
i.convenience products
j.product line
k.wheel of retailing
l.logistics
_____ refers to the stages a product goes through when it enters and leaves the market.

Question 9

MATCHING
Complete the following using the terms listed.
a.marketing intermediary
b.test marketing
c.brand insistence
d.product life cycle
e.brand name
f.wholesaler
g.family brand
h.product line
i.convenience products
j.product line
k.wheel of retailing
l.logistics
A single brand name such as Johnson & Johnson that is used for the entire line of products is an example of a(n)_____ .

Question 10

Describe methods used to extend life cycle of a product.

Question 11

MATCHING
Complete the following using the terms listed.
a.marketing intermediary
b.test marketing
c.brand insistence
d.product life cycle
e.brand name
f.wholesaler
g.family brand
h.product line
i.convenience products
j.product line
k.wheel of retailing
l.logistics
_________ are the distribution channel that sells primarily to retailers,other wholesalers,or business users.

Question 12

MATCHING
Complete the following using the terms listed.
a.marketing intermediary
b.test marketing
c.brand insistence
d.product life cycle
e.brand name
f.wholesaler
g.family brand
h.product line
i.convenience products
j.product line
k.wheel of retailing
l.logistics
Coca-Cola,Nike,Google,and American Express are examples of _____.

Question 13

MATCHING
Complete the following using the terms listed.
a.marketing intermediary
b.test marketing
c.brand insistence
d.product life cycle
e.brand name
f.wholesaler
g.family brand
h.product line
i.convenience products
j.product line
k.wheel of retailing
l.logistics
In a process called the _____,new retailers enter the market by offering lower prices made possible through reductions in service.

Question 14

Compare the classification of consumer goods and services to business goods and services.

Question 15

What are the advantages and disadvantages of test marketing?

Question 16

MATCHING
Complete the following using the terms listed.
a.marketing intermediary
b.test marketing
c.brand insistence
d.product life cycle
e.brand name
f.wholesaler
g.family brand
h.product line
i.convenience products
j.product line
k.wheel of retailing
l.logistics
A(n)_____ is a group of related products marked by physical similarities or intended for a similar market.

Question 17

MATCHING
Complete the following using the terms listed.
a.marketing intermediary
b.test marketing
c.brand insistence
d.product life cycle
e.brand name
f.wholesaler
g.family brand
h.product line
i.convenience products
j.product line
k.wheel of retailing
l.logistics
A(n)_____ is a firm that moves goods between producers and consumers or business users.

Question 18

Identify and describe the major stages of the product life cycle.

Question 19

MATCHING
Complete the following using the terms listed.
a.marketing intermediary
b.test marketing
c.brand insistence
d.product life cycle
e.brand name
f.wholesaler
g.family brand
h.product line
i.convenience products
j.product line
k.wheel of retailing
l.logistics
The process of coordinating the flow of goods,services,and information among members of the supply chain is called _____.

Question 20

Explain the relationship between a company's product line and product mix.

Question 21

Goods and services are classified as either consumer or business,depending on the ________.

A) amount of service required on the item
B) buying motives of the purchasers
C) cost of the particular item
D) purchasers of the particular item

Question 22

A marketer focuses on a product's ________.

A) physical characteristics
B) service attributes
C) symbolic attributes
D) benefits

Question 23

Differentiate between a merchant wholesaler and an agent or broker in terms of title to the goods.

Question 24

Provide examples of products using the three levels of distribution intensity.

Question 25

What are the two categories of marketing intermediaries? Discuss how marketing intermediaries add value to a product as it moves through the distribution channel.

Question 26

Consumer products are usually classified as ________.

A) expense items and capital items
B) convenience products and expense items
C) convenience products,shopping products,and specialty products
D) capital items,convenience items,and specialty products

Question 27

Explain the difference between direct and indirect distribution channels.Provide an example of each type.

Question 28

Jan takes her car to Oil Express for an oil change.This is an example of a(n)________.

A) consumer service
B) specialty product
C) convenience product
D) business service

Question 29

Products purchased only after the consumer has compared competing products in competing stores on the basis of price,quality,style,and color would be classified as ________.

A) supplies
B) shopping products
C) specialty products
D) convenience products

Question 30

Items that consumers purchase frequently,immediately,and with little effort are ________ products.

A) convenience
B) shopping
C) specialty
D) capital

Question 31

Maria owns a store that prepares gourmet chocolates,which are hand-made and sold on the premises.What type of product is Maria selling?

A) Convenience
B) Shopping
C) Specialty
D) Accessory

Question 32

Travis wants to replace his old mattress with a new soft-foam mattress,and has spent almost a week researching different brands and prices.When he's ready to buy,Travis will be purchasing a(n)________ product.

A) convenience
B) shopping
C) specialty
D) accessory

Question 33

Which of the following is a specialty product?

A) Insurance policy
B) Gallon of milk
C) Armani clothing
D) Dining room set

Question 34

A new refrigerator falls into which of the following classifications of goods?

A) Specialty products
B) Accessory equipment
C) Shopping products
D) Convenience products

Question 35

Explain the wheel of retailing.

Question 36

A bundle of physical,service,and symbolic attributes designed to satisfy customer wants is called ________.

A) the marketing mix
B) packaging
C) a product
D) a brand name

Question 37

Differentiate among a brand,a brand name,and a trademark.

Question 38

Describe the supply chain.

Question 39

Only a few Jaguar dealers are located in the Toronto metropolitan area.For buyers who will accept no substitute,Jaguar automobiles are ________.

A) specialty products
B) convenience products
C) shopping products
D) capital items

Question 40

Describe the three levels of brand loyalty.

Question 41

The tires built by Michelin that appear on Formula 1 race cars are classified as ________.

A) accessory equipment
B) component parts and materials
C) supplies
D) specialty products

Question 42

Coke,Diet Coke,Cherry Coke,Coke Zero,and Coke with Lime constitute Coca Cola's ________ of soft drinks.

A) distribution strategy
B) product mix
C) product line
D) product cluster

Question 43

Sharper Image's collection of high-tech gadgets and electronic equipment encompasses the company's ________.

A) product mix
B) product line
C) product cluster
D) distribution strategy

Question 44

In which stage of the product life cycle do competitors enter the field with similar offerings?

A) Maturity stage
B) Growth stage
C) Introductory stage
D) Decline stage

Question 45

General Mills products include Betty Crocker,Pillsbury,Häagen-Dazs,Green Giant,Hamburger Helper,and Progresso.These examples constitute General Mills' ________.

A) product line
B) product cluster
C) product mix
D) distribution strategy

Question 46

Fax machines are classified as which of the following?

A) Specialty products
B) Capital items
C) Accessory equipment
D) Shopping products

Question 47

When Smith Glass Factory purchases light bulbs for everyday use,it is purchasing ________.

A) expense items
B) component parts
C) raw materials
D) supplies

Question 48

A combination of product lines represents a company's ________.

A) product mix
B) product cluster
C) product lifecycle
D) distribution strategy

Question 49

Which classification of business goods is usually consumed over a long period and usually involves large sums of money?

A) Convenience items
B) Capital items
C) Installations
D) Expense items

Question 50

A product line is a group of ________ products marked by physical ________.

A) related;similarities
B) unrelated;similarities
C) related;differences
D) unrelated;differences

Question 51

Natural resources,such as iron ore used in producing finished goods,are classified as ________.

A) supplies
B) accessory equipment
C) component parts and materials
D) raw materials

Question 52

Since potential customers are unaware of a product during its introductory stage,initial promotion concentrates on ________.

A) informing the market about the item and explaining its features,uses,and benefits
B) reducing the size of an available market through selective advertising
C) word-of-mouth referrals
D) communicating new uses for the product

Question 53

In which stage of the product life cycle do profits generally first appear?

A) Decline stage
B) Introductory stage
C) Growth stage
D) Maturity stage

Question 54

In a process called ________,products pass through a series of stages from their initial appearance to their decline.

A) wheel of retailing
B) promotional cycle
C) pricing cycle
D) product life cycle

Question 55

The purchase of a new jet by WestJet is an example of a(n)________ purchase.

A) installation
B) supply
C) specialty good
D) component part

Question 56

Coppertone manufactures sunscreens with various SPF factors,which constitutes the company's ________.

A) product line
B) product cluster
C) distribution strategy
D) product mix

Question 57

An example of supply items would be ________.

A) computers
B) paper clips
C) cotton
D) hand tools

Question 58

In which stage of the product life cycle do sales reach a saturation level,making further sales expansion difficult?

A) Maturity stage
B) Growth stage
C) Introductory stage
D) Decline stage

Question 59

Greta has been analyzing the competitive standings of one of her products.Since she began her operation,20 similar products have appeared,forcing her to change distribution strategies.Greta has also needed to change pricing strategies in order to remain competitive.Sales volume has dipped,and she suspects sales of her product have reached a saturation level.At what stage of the product life cycle is this item?

A) Introductory stage
B) Maturity stage
C) Decline stage
D) Growth stage

Question 60

Which of the following classifications of products apply to business goods and services?

A) Supplies and specialty products
B) Specialty products and convenience products
C) Installation and accessory equipment
D) Shopping products and expense items

Question 61

Procter & Gamble markets laundry soap with the brand names of Tide,Cheer,and Dash.Each brand targets a specific market segment.Procter & Gamble is utilizing ________ branding.

A) private
B) family
C) generic
D) individual

Question 62

Dole Food Company uses a(n)________ brand to market the company's entire line of food products,including canned fruits and packaged salads.

A) family
B) private
C) individual
D) distribution

Question 63

Luis wants a particular brand of golf ball,but his local pro shop is out of stock.Instead of buying a substitute,Luis goes home and orders his preferred brand online.Luis is at which stage of brand loyalty?

A) Brand awareness
B) Brand insistence
C) Brand preference
D) Brand recognition

Question 64

While marketing a new wireless phone,Mobile Media Corporation decided to skip the ________ stage of product development due to the expense of developing a limited production run,as well as concern over revealing product strategies to the competition.

A) screening
B) product development
C) test marketing
D) concept development and business analysis

Question 65

E-readers were introduced a few years ago with great success.Additional companies have entered the market,and sales have continued steadily.E-readers are an example of a product in the ________ stage of the product life cycle.

A) growth
B) introduction
C) maturity
D) decline

Question 66

A brand that has been given legal protection is known as a ________.

A) patent
B) copyright
C) trademark
D) royalty

Question 67

Which of the following is inconsistent with a product in its decline stage?

A) Producers are beginning to leave the industry.
B) Prices begin to decline sharply.
C) Few changes occur in the product features.
D) Promotion activities are kept to a minimum.

Question 68

Rachael is developing a new product and is working with specialists from her organization to eliminate ideas that cannot be developed within the company's resources.Rachael is in what stage of product development?

A) Test marketing
B) Product development
C) Screening
D) Commercialization

Question 69

Which of the following is a reason why some firms skip test marketing?

A) Test marketing can alert competitors to a company's plans.
B) Test marketing is conducted only in selected regions.
C) Competitors can skew results by lowering prices or running special promotions.
D) Test marketing allows a company to determine the product's performance in full-scale production.

Question 70

The combination of industry saturation and intense competition indicates that a product has reached the ________ stage of its product life cycle.

A) early
B) decline
C) maturity
D) growth

Question 71

Which of the following is a benefit of family branding?

A) Each product within the line is given a different name.
B) It builds competition within the firm.
C) Each brand markets to a unique target market.
D) When a new product is introduced,consumers and retailers recognize the brand name.

Question 72

Customers who choose one brand over another are displaying __________.

A) brand comprehension
B) brand recognition
C) brand insistence
D) brand preference

Question 73

Charles works for Whirlpool and is producing a new washer/dryer unit.He is collaborating with the marketing staff to arrange for a series of designs,tests,and functioning prototypes.Charles is working in which stage of new-product development?

A) Test marketing
B) Screening
C) Commercialization
D) Product development

Question 74

The new-product development stage that deals with the elimination of ideas that do not mesh with overall company objectives is ________.

A) testing
B) screening
C) commercialization
D) product development

Question 75

Genuine Products has been involved in intensive price competition with one of its products.Profits are low and market researchers are concerned that losses will soon occur due to a reduced market for the item.This product has reached the ________ stage of the product life cycle.

A) introductory
B) growth
C) decline
D) maturity

Question 76

American Express is an effective brand name because it ________.

A) is easy to pronounce,recognize,and remember
B) is trademarked
C) accurately describes the product
D) has been around for decades

Question 77

When Kroger's grocery store puts its own line of detergent on the shelf next to Tide,the store is promoting its ________ brand.

A) individual
B) private
C) manufacturer
D) family

Question 78

Advertising slogans,such as "Just Do It" or "Obey Your Thirst," are ________ that are given legal protection solely to the brand's owner.

A) brand names
B) trademarks
C) registered phrases
D) catchphrases

Question 79

Deshauna is assessing a new product's potential sales and competitive strengths and will obtain initial consumer reaction before the product is sold.Deshauna is in what stage of product development?

A) Screening
B) Test marketing
C) Commercialization
D) Concept development and business analysis

Question 80

Cell phones are an example of a product in the _________ stage.

A) growth
B) introductory
C) decline
D) maturity