Deck 4: The Three Management Levels of Strategic Communication

Question 1

Which one of the following terms describes the level where the strategic communication function is structured in accordance with organizational attributes?

A) Meso level
B) Micro level
C) Stakeholder level
D) Structural level
E) Macro level

Answer 1

A

Question 2

An entity's external environment consists of different sectors. What is the sector called that describes a country's laws, including systems of free speech?

A) Media sector
B) Cultural sector
C) Legal sector
D) Political sector
E) Social sector

Answer 2

C

Question 3

Capitalism is an attribute of which sector?

A) Media
B) Economic
C) Technology
D) The Internet of Things
E) Physical

Answer 3

B

Question 4

Research has shown that a country's political system influences the way strategic communication is practiced in that country.

Question 5

What are the results of media fragmentation?

A) Media having to target specific stakeholders to be profitable
B) The proliferation of many and diverse media outlets and news sources
C) The proliferation of resistance and activist movements across the globe
D) Stark divisions in societies fractured along political beliefs
E) All of the above

Question 6

Organizational structure affects how the strategic communication function operates. What is the organizational structure called that has a corporate head office and several regional or international head offices?

A) Network structure
B) Virtual structure
C) Hybrid structure
D) Multidivisional structure
E) Interconnected structure

Question 7

What is the decision-making style called that has the attributes of fact finding, risk-taking and technology use?

A) Rational decision-making
B) Collaborative decision-making
C) Garbage-can decision-making
D) Group decision-making
E) Collaborative decision-making

Question 8

The micro level of the general theory of strategic communication is the level where the communication actions are executed.

Question 9

Organizational culture is deemed critical to a communicative entity's ability to execute its communication plan. What does organizational culture refer to?

A) The behavior of executives and managers
B) Employee communication
C) The informal practices that mark an entity's character
D) All of the above
E) None of the above

Question 10

The reputation of a communicative entity is based on

A) Its brand image
B) Its strategic plan
C) The responsible and moral behavior of its employees
D) The ability of the strategic communication professional to spin a crisis
E) the ability of the communicative entity to not let secrets leak out