Deck 13: Scriptwriting

Question 1

In which act of a three-act TV screenplay is the dramatization of the protagonist's efforts to overcome his "problem?"

A) 1
B) 2
C) 3

Answer 1

B

Question 2

Writers and theorists generally agree that plots are characterized by protagonists' conflicts with four kinds of antagonists. Circle all antagonists cited by the text:

A) other people;
B) the physical environment;
C) none of the above
D) the non-physical (the supernatural);
E) both a and b

Answer 2

A,B,C

Question 3

Matching (some of) the Nine Prototypical Plot Patterns:
-______ Protagonist undergoes a profound alteration of his/her attitudes and motivations.

A)love
B) success
C) Cinderella
D) triangle
E) the return
F)vengeance
G) conversion
H) sacrifice
I) family

Answer 3

G

Question 4

Matching (some of) the Nine Prototypical Plot Patterns:
-______ Protagonist sets out to achieve a positive goal.

A)love
B) success
C) Cinderella
D) triangle
E) the return
F)vengeance
G) conversion
H) sacrifice
I) family

Question 5

Matching (some of) the Nine Prototypical Plot Patterns:
-______ Motivated by noble ideals, protagonist gives up something valuable to aid another.

A)love
B) success
C) Cinderella
D) triangle
E) the return
F)vengeance
G) conversion
H) sacrifice
I) family

Question 6

Matching (some of) the Nine Prototypical Plot Patterns:
-______ Someone absent reappears, precipitating story conflict.

A)love
B) success
C) Cinderella
D) triangle
E) the return
F)vengeance
G) conversion
H) sacrifice
I) family

Question 7

Matching (some of) the Nine Prototypical Plot Patterns:
-______ Ugly duckling becomes beautiful swan.

A)love
B) success
C) Cinderella
D) triangle
E) the return
F)vengeance
G) conversion
H) sacrifice
I) family

Question 8

Matching (some of) the Nine Prototypical Plot Patterns:
-______ Love story complicated by too many participants.

A)love
B) success
C) Cinderella
D) triangle
E) the return
F)vengeance
G) conversion
H) sacrifice
I) family

Question 9

Matching
-______ Creating characters we care about.

A) A point of view
B) An attitude
C) Personality
D) Behavior
E) Revelation

Question 10

Matching
-______ A person ultimately is what he/she does, or doesn't do.

A) A point of view
B) An attitude
C) Personality
D) Behavior
E) Revelation

Question 11

Matching
-______ In the climax to The Empire Strikes Back, we discover that Luke Skywalker's nemesis, Darth Vader, is his father.

A) A point of view
B) An attitude
C) Personality
D) Behavior
E) Revelation

Question 12

Matching
-______ Ranging from Pollyanna to extremely jaded, the way a character views the world.

A) A point of view
B) An attitude
C) Personality
D) Behavior
E) Revelation

Question 13

Matching
-______Various character quirks, such as Indiana Jones' disdain for snakes.

A) A point of view
B) An attitude
C) Personality
D) Behavior
E) Revelation

Question 14

A master scene script is a 2-column script, with video on the left and audio on the right.

Question 15

The graphic below is a model of the

A) master scene script
B) two-column scene script
C) inverted pyramid
D) outline for all PSAs
E) newest FDA food group diagram

Question 16

The two top priorities for TV news stories are:

A) telling the story in as few words as possible
B) making the written copy correspond closely to the visuals
C) following the inverted pyramid
D) a and b
E) a and c

Question 17

Sound bites are short comments by news sources or those witnessing news events.

Question 18

ASCAP and BMI routinely sue people who use their clients' without permission and payment of royalties.

A) films
B) TV shows
C) music
D) photographs
E) TV scripts

Question 19

The script for a half-hour long television play will run pages.

A) 15
B) 18
C) 22
D) 27
E) 30

Question 20

The basic visual unit in film and television, defined as "the action seen by the camera in one continuous view of the subject without interruption, "is called the scene.

Question 21

Sponsored documentaries are non-journalistic.

Question 22

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ A 2-3 page prose rendition of a story, used to sell the concept and plot to a producer or TV program executive.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 23

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ The basic questions a news reporter should answer in a story.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 24

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-_______ A character in a story who opposes and attempts to thwart the protagonist in achieving his/her goals.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 25

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-_______ An announcement used by a TV station to advertise its own programs, personalities or other attributes.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 26

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-_______ A short self-contained TV news report, complete with sound bites, reporter narration and associated video footage.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 27

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ A film term for a preview of coming attractions.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 28

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-_______ The last few words spoken in any broadcast news story.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 29

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ Commercials using celebrity spokespersons to endorse the product or service.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 30

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ The style in which most newspaper stories are written: the most important facts come first, followed by the lesser points in the story.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 31

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-_______ The screen and television writers union.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 32

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-_______ Audio or videotape obtained from interviewing news sources or witnesses to news events.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 33

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-_______ An abbreviated TV news script designed to aid the director in calling shots.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 34

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ An industry synonym for a commercial.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 35

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ The American Society of Composers, Authors, and Publishers, a music licensing company.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 36

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-_______ A public service announcement.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 37

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-_______ The second, and sometimes less weighty, of two main story lines developed in a screenplay.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 38

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ Commercials that by demonstration, inference or direct claim maintain that their product is superior to their competitor's.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 39

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ A format designed to reveal the superiority of a product or service, often comparing it favorably against its competition.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 40

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-_______ A dramatic unit similar in TV and film to a sequence.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 41

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ Commercials in which people on the street are asked questions designed to generate positive responses about the sponsor's product.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 42

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ Similar to the interview format, this format uses everyday people or celebrities to endorse the product/service. These individuals are portrayed as extremely happy, longtime users of the product, who exhibit extreme product loyalty.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 43

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ Fashioned like a dramatic script, the product/service becomes the hero, and wins in the end.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 44

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ Non-journalistic documentaries commissioned by commercial, educational,governmental, or other organizations and individuals for public relations, instructional, marketing, or propaganda purposes.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 45

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ The development of a basic story idea into a series of dramatic units.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 46

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ The third, and usually the least in terms of screen time, of three story lines developed in a screenplay.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 47

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ The first, and sometimes the weightier, of two main story lines developed in a screenplay.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 48

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ A series of shots at one locale and usually at one time edited together to create a complete dramatic "sentence."

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 49

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ A script form that includes a relatively complete description of the surroundings, dialog, character, attitudes and actions that take place in the story.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 50

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ A master scene script that also includes the director's shots, shot sizes, and angles.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 51

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ The basic visual unit in film and television: The action seen by the camera in one continuous view of the subject without interruption.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 52

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ The ad agency term for a commercial script writer.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 53

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ Commercials that aim to charm curious, amazed audiences into paying attention to their message by using elaborate or unusual image manipulation techniques ("visual magic").

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 54

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-_______ Broadcast Music, Inc., a music licensing company.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 55

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ Cartoon illustrations of a television commercial script, used to explain a proposed commercial to a client.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 56

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ The hero, or lead character, in a drama or comedy.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 57

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ A series of scenes joined to create a complete dramatic unit within the story.

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Question 58

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ A format that uses a character, an object, or creature as an ongoing representative of the product/service (eg. the Energizer Bunny).

A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA