Deck 5: Mega-Events, and Sporting Events

Question 1

Mega-events can be split into three periods. These are:

A) Micro, meso and macro
B) Pre-event, event and post-event
C) Initial, immediate and legacy
D) Ante, peri and post

Answer 1

B

Question 2

What are the three criteria of the public good argument, when applied to mega-events?

A) The event fits into established policy areas
B) The event must make a profit, or at least break even
C) The public benefits are substantial
D) There must be no, or limited, negative impacts
E) There are rules and accountability for the public money being spent

Answer 2

A, C, E

Question 3

Which of these figures is closest to the total security budget for a contemporary sporting mega-event?

A) $10 million
B) $100 million
C) $1 billion
D) $10 billion

Answer 3

C

Question 4

Which of the following are tangible aspects of a mega-event's tourism legacy?

A) Increased accommodation supply
B) Increased local tourism skills levels
C) Improved visitor facilities
D) New partnerships within the tourism industry
E) New visitor attractions

Question 5

Mega-event-led regeneration ...

A) Starts with hosting a mega-event and then regeneration follows after the event period
B) Uses a mega-event as a catalyst for a wide-ranging regeneration programme
C) Builds on existing regeneration programmes in an area
D) Is limited to the immediate economic impacts of hosting a mega-event

Question 6

What is the key negative impact on the local community of hosting a sporting event?

A) Inconvenience
B) Cost
C) Environmental impacts
D) Poor destination image

Question 7

How are modern sports event venues being developed to maximise revenue?

A) By increasing the number of available seats
B) By increasing opportunities for attendees to consume non-sporting products
C) By raising ticket prices
D) By increasing the prices of sports merchandise

Question 8

What is the main reason that the marketing of sports events is different from that of other events?

A) Because you have to market to opposing sets of fans
B) Because of the problems of violence and racism at some sports events
C) Because the outcome of the event is uncertain
D) Because they are more frequent than other kinds of events

Question 9

Which four of the following terms describe categories of sports event attendees?

A) Devotees
B) Pilgrims
C) Moderates
D) Less frequent
E) New fans