Deck 11: Innovation, Disruption, and Digitalization

Question 1

Disruption describes an event or trend which unsettles…

A) Stable competitive or operating conditions
B) Stable political conditions
C) Stable cash flow
D) Stable resource stocks

Answer 1

A

Question 2

The term 'blue ocean strategy' was coined by Kim and Mauborgne (2004) as a metaphor for…

A) Uncontested market space
B) Uncontested market share
C) Uncontested market value
D) Uncontested market segments

Answer 2

A

Question 3

In digital innovation, data offence strategy includes:

A) Monetize company data (sell as a product or service)
B) Obtain competitor data
C) Obtain full market data
D) Exploit historic customer data

Answer 3

A

Question 4

Creativity and innovation are separate concepts, and it is true to say that:

A) Creativity underpins innovation
B) Innovation underpins creativity
C) Creativity and innovation are symbiotic
D) Innovation and creativity are sourced from different departments

Question 5

Modular innovation is characterized by:

A) Unchanged product architecture
B) Changed product architecture
C) Redesigned base architecture
D) Reconfigured product architecture

Question 6

Architectural innovation is characterized as:

A) Reconfiguration of an established system
B) Reconfiguration of an established product
C) Reconfiguration of resource bundles
D) Reconfiguration of the design team

Question 7

Which of the following two factors influence the speed and scale of diffusion of innovation?

A) Relative advantage
B) Trialability
C) Similarity
D) Obscurity

Question 8

Which two of the following describe characteristics of radical innovation?

A) Highly revolutionary
B) Competence destroying
C) Reputation enhancing
D) Resource exploiting

Question 9

The last phase in Rogers' innovation diffusion curve is termed late adopters

Question 10

If an organization is described as having innovation capability, this broadly means it has sufficiently knowledgeable staff.