Deck 13: Writing for the Internet and Social Media Worldwide

Question 1

Poorly named domain names are called slurls.

Answer 1

True

Question 2

What is the term that refers to taking advantage of a major news story by finding connections to your client or organization?

A) Nut graf
B) Astroturfing
C) Newsjacking
D) Media alerts

Answer 2

C

Question 3

Which one of the following writing tips would NOT be relevant to social media?

A) Use long paragraphs
B) Localize content as much as possible
C) Avoid ranting and being defensive
D) Use a conversational tone

Answer 3

A

Question 4

Which type of content is considered the most challenging to share, particularly globally, since it so subjective?

A) Timeliness
B) Tips
C) Wit
D) Storytelling

Question 5

Starbucks blog called ""Ideas in Action"" solicits feedback from customers on new products and experiences. This is a good example of a blog that features ____.

A) Connectivity
B) Timeliness
C) Transparency
D) Localization

Question 6

Which social media platform could be a substitute for a press conference by posting a video of a spokesperson's statement?

A) Vine
B) YouTube
C) Pinterest
D) Instagram

Question 7

Which social media platform was acquired by Facebook in 2012 and has more than 70% of its users outside of the U.S.?

A) YouTube
B) Instagram
C) Pinterest
D) Flickr

Question 8

Which one of the following statements is NOT true about Wikipedia?

A) It is available in more than 285 languages.
B) It is a free, open-source Web-based multilingual encyclopedia.
C) It has no conflict of interest policies about paid advocates.
D) It will not accept hype and promotional content.

Question 9

List five strategic considerations for using social media in PR programs locally or globally.

Question 10

What is the second step in Jonah Berger's six-step STEPPS principle on viral content?

A) Themes
B) Transparency
C) Timing
D) Triggers

Question 11

Social media offer a ___ dialogue for organizations and their audiences and stakeholders.

A) one-way
B) two-way symmetrical
C) two-way asymmetrical
D) private

Question 12

Blogs debuted in the 1970s.

Question 13

Flogs is the term used for fake blogs.

Question 14

The largest microblog in English is Twitter.

Question 15

Facebook's reach is only in English.

Question 16

LinkedIn is the Web's largest professional network worldwide.

Question 17

YouTube was acquired by Twitter.

Question 18

Vine offers storytelling platforms for explaining complex topics and in-depth material.

Question 19

Wikipedia has its own style manual and conflict of interest policies about paid advocates.

Question 20

Identify five best practices in blogging.