Deck 4: The Independent Journalist

Question 1

Sam Zell, who owned the Tribune Company, was committed to quality journalism, even if it meant a loss in profits.

Answer 1

False

Question 2

In the dual-product model, generally,

A) advertisers are more important than viewers
B) viewers are more important than advertisers
C) viewers and advertisers are equally important
D) who is most important depends on the type of medium
E) who is most important depends on the location of the medium

Answer 2

A

Question 3

What company bought NBC in 2011?

A) Fox Broadcasting
B) The Disney Co.
C) The Tribune Co.
D) Comcast
E) Time Warner

Answer 3

D

Question 4

In recent decades, ownership of mass media in the U.S. has…

A) become less concentrated
B) become more diverse
C) stayed the same
D) become less private
E) become more concentrated

Question 5

Which is NOT a reason people in the U.S. are upset with our media system?

A) The news is too shallow
B) The news is too much about entertainment
C) Some groups are underrepresented in coverage
D) The government is too involved
E) Citizens often don't get meaningful information

Question 6

A key conflict in U.S. journalism is…

A) profits and spending
B) profits and public service
C) public service and serving democracy
D) public service and verification
E) profits and verification

Question 7

When advertising drives content, some of the basic obligations of journalism can begin to erode.

Question 8

The money people pay in subscriptions or at the newsstand covers the production costs for most media.

Question 9

Profit and public service are mutually exclusive in journalism.

Question 10

How the many businesses within a media conglomerate work together to create advantages within a market segment is called integration.

Question 11

The growing dissatisfaction with press performance in the United States is largely absent in Great Britain.

Question 12

The Constitution dictates that nothing, even economic pressure, can inhibit press freedom.

Question 13

Because the U.S. and Great Britain are democracies with capitalist economic systems, media ownership is similar in the two countries.

Question 14

Owning the different companies on the media production chain is called…

A) horizontal integration
B) vertical integration
C) reverse integration
D) convergence
E) the dual-product model

Question 15

To whom was Nina Totenberg loyal and why does it matter?

Question 16

Journalists are supposed to be "independent from factions". What is an example of a faction?

A) Church
B) political party
C) organization
D) all of the above

Question 17

Objectivity and neutrality are effectively the same. True or

Question 18

The chapter provides an example of a journalist being removed from coverage of a certain subject. What caused them to be removed?
What caused them to be removed?

A) a tweet
B) biased coverage
C) guild requirement
D) missed deadlines

Question 19

Some argue that being objective means not bringing personal biases or experiences to your journalistic practice. What are the problems with this argument?

Question 20

Wesley Lowery of The New York Times argues for a return to journalistic objectivity. True or

Question 21

What type of bias exists in journalism?

A) Liberal bias.
B) Fairness bias.

Question 22

What is an example of fairness bias?

A) presenting both sides of a case
B) leaving out certain facts
C) being loyal to citizens
D) showing loyalty to advertisers

Question 23

Which organization complained that coverage of their work did not live up to the fairness bias?

A) The Red Cross
B) Walmart
C) The New York Times
D) Delta Airlines

Question 24

Describe alternatives to objectivity and fairness bias.

Question 25

A certain phrase is cited that some seem to consider the ideal of journalism

A) the view from the center
B) the view from the bottom
C) the view from nowhere
D) the view from the top