Deck 14: Understanding Eco-Labels: Their Functions, Benefits, and Challenges in Hospitality

Question 1

Which of the following is NOT the key function of eco-labels for an organization?

A) Value-added marketing or environmental communication
B) Environmental standard setting
C) Rebuilding the spirit of capitalism
D) All of these

Answer 1

C

Question 2

When was Voluntary Initiatives for Sustainability in Tourism (VISIT) established to promote eco-labels?

A) 2004
B) 2001
C) 2010
D) 1998

Answer 2

A

Question 3

What is the disadvantage of eco-labels?

A) Abuse of eco-labels claims by unscrupulous hoteliers
B) Cost of application, implementation and assessment
C) Many eco-labels with overlaps making it difficult to choose the right one
D) All of these

Answer 3

D

Question 4

From the following programmes, please chose the one which does not represent an eco-label.

A) LEED
B) VISIT
C) GPD
D) MGM

Question 5

Where does the concept of the eco-label originate?

A) United Stated
B) Europe
C) Australia
D) Asia

Question 6

Which agency in the United States initiated eco-labels in the early 1990s?

A) EPA
B) FBI
C) GREEN
D) PEER

Question 7

Which one of the following in NOT considered as a third-party award for eco-labels?

A) Worldwide Hospitality Awards
B) EcoTrophea
C) Hotel Academy
D) None of these

Question 8

What is the purpose of eco-labels for consumers?

A) More information for purchasing decision
B) Higher customers satisfaction
C) Promise better experience
D) Generate more profits

Question 9

Which is not the benefit for Green Key Eco-Rating Program participants in North America?

A) Meeting planners and responsible corporate citizenry
B) Increase the cost
C) Increased bookings from environmentally conscious consumers
D) cost saving

Question 10

Which one of the following is the correct description of the advantage of eco-labels?

A) Provides enhanced visibility and marketing opportunities
B) Allows industry benchmarking and recognition
C) Implementation of eco-labels guidance and standards boosts employees' motivation
D) All of these

Question 11

Which of the descriptions of 'certification' is NOT true?

A) It is a procedure by a third party
B) The certifier provides a written insurance
C) You can purchase a certification for a certain price
D) It is a tool of competitiveness and differentiation

Question 12

What is the characteristic of an eco-label?

A) The measurement of environmental performance of a product or service
B) The evaluation of the environmental performance of a product or service benchmarked against criteria and standards set by the certifying agency
C) The presentation and diffusion of environmental information and performance of a product or service through a label and/or logo
D) All of these

Question 13

What is the characteristic of third-party certification?

A) Be responsible for the measurement and assessment
B) A private company cannot issue a certification
C) Usually they are governmental or non-profit organizations
D) Be responsible for the decision on the attribution

Question 14

What is the Global Reporting Initiative (GRI)?

A) It is a non-profit organization
B) It promotes economic and environmental sustainability
C) It provide all companies and organizations with comprehensive sustainability reporting
D) All of these

Question 15

What is NOT the aim for eco-label?

A) The authentication of a product or service environmental performance
B) The promotion of information about a product or service environmental performance allowing consumers to make an informed purchasing decision
C) The ability to gain a competitive advantage in the market over other companies which are not certified
D) All of these

Question 16

What is the earliest eco-label in the world, dating back to 1970s?

A) LEED
B) The German Blue Angel
C) Green Swan
D) PEACH

Question 17

Which one the following is the home-made seal of approval?

A) TUI environmental Champion Award
B) Environmental CARE Award
C) Both of the above
D) None of the above

Question 18

What are the categories for eco-labels?

A) Process-based and performance-based categories
B) Informative and open-ended categories
C) Aggressive and mild categories
D) None of these

Question 19

What is the trend towards environmental certification or eco-labelling?

A) Environmental standard setting
B) The hotel or restaurant guest may struggle to identify which labels are valuable and credible
C) Third party certification of these standards
D) Value-added marketing or environmental communication

Question 20

Which of the following is NOT considered as the category for hospitality-related eco-label?

A) Company assets for real estates
B) Energy efficiency
C) Pollution prevention
D) Environmental management