Deck 11: Communicating Environmentally Sustainable Initiatives

Question 1

Which type of consumer is engaged in green hospitality?

A) Positivist consumer
B) Activist consumer
C) Distant consumer
D) Aggressive consumer

Answer 1

A

Question 2

Which sector is considered as the most energy-consuming in tourism business?

A) Restaurant
B) Hotels
C) Marketing groups
D) Travel agencies

Answer 2

B

Question 3

Which one of the following does NOT describe sustainable development?

A) Interested in local soil
B) Alternative energy sourcing
C) Respecting local culture
D) Urban planning for business districts

Answer 3

D

Question 4

How much ecotourism has accounted for all international travel expenditure?

A) 20-25%
B) 45-47%
C) 4-5%
D) 12-13%

Question 5

Hoteliers from which of these countries might have least awareness of environment protection and sustainability?

A) Germany
B) Norway
C) Libya
D) Finland

Question 6

Which one represents the new market segment of responsible consumers?

A) YOHO
B) HOYA
C) GREEN
D) LOHAS

Question 7

In what sector do consumers pay more attention on labelling and certification than any other industries?

A) Fashion
B) Food
C) Tourism
D) Shoes

Question 8

Cronin, Smith, Gleim, Ramirez and Martinez (2011) summarized three major green strategic domains, which one is NOT included?

A) Green innovation
B) Green buildings
C) Green alliance
D) Greening the organization

Question 9

Which trait best describes the 'attitude' during the decision-making process?

A) In a decision-making process, individuals tend to form an evaluative platform according to their perceptions of a particular product or service in relation to their perceptions of other products or services under purchase consideration
B) It is a psychological construct coinciding with individuals' needs and wants.
C) It is regarded as one of three determinants which have a direct impact on behavioural intention.
D) It is a mechanism which evaluates what other people think about the product.

Question 10

Which concept is related to consumer loyalty?

A) Repurchase intention
B) Willingness to buy less
C) Willingness to work for the company
D) Being satisfied with staff

Question 11

Which of the following is an activist consumer NOT likely to do?

A) Buy biodegradable products
B) Use public transportation
C) Consume local food
D) Use disposable plates

Question 12

'They insist on the relation between the tourist and the tourism actors that consequently involves the providers of tourism experiences, hotel employees and local inhabitants.' What type of the tourist is corresponds to this concept?

A) Ecotourists
B) Responsible tourists
C) Green tourists
D) Organic tourists

Question 13

In Chapter 11, we discussed the factors in the consumption model regarding responsible consumer behavior. Which of the following factors is NOT included?

A) Person-related factors
B) Environmental factors
C) Spiritual factors
D) Psychological factors

Question 14

In the case study in Chapter 11, what is the name of the new European green hotel network?

A) Green Will
B) Go green
C) Green getter
D) Sleep Green

Question 15

In current literature provided in case study section, Ottman, Stafford and Hartman (2006) thought that green marketing must meet certain goals. Which of the following is one of the goals?

A) Improved environmental quality and customer satisfaction
B) Make better revisit rate
C) Impress the customers
D) Educate the customers

Question 16

Some customers require personalized service with a special requirement, such as intelligibility of the labels found on products. They support a return to reasonable agriculture, for instance, organic production, and are concerned about how products are manufactured. What type of these customers?

A) Organic customers
B) LAHO customers
C) Informed customers
D) Chemical-free customers

Question 17

In the hospitality industry, it is important to present a good image to consumers. What is the positive image for a hotel?

A) A good financial foundation internally
B) The hotel has a friendly working environment for its emplyees.
C) Both A and B
D) None of these

Question 18

Which of the following is NOT in the model on responsible consumer purchasing behaviour?

A) Personal well-being
B) Corporate benefits
C) Ecology
D) Ethics

Question 19

Decision making is a complicated process. Which is NOT mentioned in the psychological influences towards product innovation and service delivery?

A) Satisfaction and perception
B) Motivation and attitude
C) None of the above
D) Both A and B

Question 20

In several case studies, a couple of factors are discussed in the literature regarding the attitude or perception of customers. Which one is NOT true?

A) Socio-demographic traits
B) Product quality
C) Colour of the package
D) Price of the product